App store optimization(ASO) is the process of increasing your app visibility within the app stores and improving app conversion rates. It is all about applying the scientific method to mobile KPIs that are related to the app stores.
App Rankings refers to the progress that an app ranks in a search from the App Store, or it can reference the over-all app rankings from the App Store, or from a particular category in the App Store, based on downloads and revenue.
ASO Tools are the tools that are designed to monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimize a mobile app marketing copy elements such as title, keywords set and des
As an ad’s primary function is to increase discoverability to directly drive downloads, by investing in them there’s scope for real app growth. ASA’s are really high-quality, high-target ad placements as they engage users who have a high intent.
App Size is a megabyte size that determines the amount of storage with which it has to operate on users’ devices. The typical app file size is currently 38 MB to get iOS mobile apps and 15MB for Android Mobile apps.
App Store Search plays a massive part in how users find and get content on the App Store. Discover how you can affect your search result position to help users easily locate and download your app and in-app purchases.
App Store behavior is the science of understanding how users engage with app store pages. By taking a deeper look at user journeys and how they react to the options marketers present them, we can understand how we impact user behavior.
Average revenue per user (or unit) aka ARPU, is a measurement that helps all types of companies understand how much money, on average, they are generating from a single customer over a set period of time.
App Store keywords research is the process of gathering insightful information that will help a developer or marketer decide which keywords to add to an app listing’s metadata, in order to achieve optimum App Store search success.
App Store localization is the practice of adapting and localizing the metadata (elements) that a user sees on an app’s product page into a target language, in order for the app to be found in the target App Store.
App Store personalization is Apple’s process in surfacing the most relevant apps to individual users at the most relevant time.Apple is looking to show a user apps that they would most likely want to install.
Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.
Artificial Intelligence (AI) stands for artificial intelligence. It is the simulated thought process built into modern software that allows applications to make basic decisions and take the needed actions to achieve goals.
App stores A/B testing is the science of running an experiment on elements inside a product page on the App Store or Google Play Store to compare two or more variants’ conversion rates with different creatives and to see which one performs better.
A/B testing statistics refers to the statistical model used in the conduction of an A/B test (controlled experiment) which in the App stores is the comparison in performance between two variations of an App store page.
Boost\Burst Campaign - is an effective app promotion technique which helps you to reach a specific category/overall ranking by driving a large volume of installs in a short period of time, eventually for organic user acquisition. It helps startups an
A Banner Ad is a form of online advertising that is delivered by an ad server and displayed on a website. It is an image-driven visual ad deployed by a marketer, usually located at the top or bottom of a webpage, promoting your brand.
Click through rate (CTR) is a ratio of people that click on a given ad, link, email, etc. to the total amount of people that viewed it overall. In mobile marketing, CTR refers to clicks on an ad relative to total views.
Customer lifetime value (CLTV or CLV) is known as lifetime value (LTV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.
Decisive users are visitors that present the following behavior: upon landing on an App Store or Google Play Store product page they make minimal engagement with anything presented to them before deciding to install or drop from the page.
Engagement Rate - is a percentage of total impressions which includes ad clicks and other user activity in the app. Incentive installs don't influence engagement rank much but can increase keyword ranks of the app on the market.
Explorative users are visitors that present the following behavior: upon landing on an App Store or Google Play Store product page they explore the content that’s presented to them before making the decision to install or bounce from the page.
Google Play Developer Console - a personal panel of a developer on Google Play. It gives all the necessary stats to measure your app's performance. You can track all installs by specifying the dates when you were promoting your application, using pro
Google Play ranking has several meanings, the first is ‘keyword ranking’ which is the actual spot an app sits in the search results page, and the second is an app’s ranking in two chart areas of Google Play.
Geofencing is the use of GPS, RFID, or even Bluetooth technology to create a virtual, location-specific boundary.It allows apps to trigger a response when a mobile device enters or leaves the established boundary.
Incentive (Motivated) Traffic refers to the traffic coming from all types of advertisements in return for a reward. In other words, it's the users who are paid or rewarded in some ways to install an app.
In-app purchases (IAPs), a new way for app owners to monetize their apps, allows app users to exchange real money via the app store or to exchange for consumable items, non-consumable items, and subscriptions.
Keyword research is a process of analyzing and differentiating the most competitive keywords (that could bring the most organic traffic) for a particular app. It is one of the most important, valuable, and high return activities in-app promotion fi
Keyword strategy - is a step-by-step plan of app promotion in order to increase its keyword positions as much as possible, make an app rank for more competitive keywords which will lead to more organic installs and more profit.
Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play; in other words, ongoing growth from user satisfaction in an active user base.
Marketing automation is the process of using software tools to accomplish tedious or repetitive marketing tasks. By enabling the automation of these low-level actions, marketers can focus on strategizing and bringing in new customers.
Mobile attribution manipulation is the deliberate and fraudulent practice of unnecessarily serving mobile ads to users who are close to conversion, thus misattributing credit for conversions and app installs.
App Package ID install (Package ID install) is a direct install by a package ID of the app or in other words by an app's direct link. The more installs an app has the more reliable it looks to users and therefore attracts more potential customers.
App Promotion Strategy(App Marketing Strategy) - a set of methods to make an app visible on the market. That includes app promotion with AdWords ads, promotion with incentivized traffic, social media promotion and other methods.
A pre/post App Store test is the practise of testing a creative asset on an App Store page and measuring its impact on mobile marketing and growth KPIs before placement and after, with the aim of improving a specific metric.
Reward App(Offer-wall) - an app to which users receive tasks to install apps for a certain reward, usually for money. Such apps are created and used by incentive traffic providers or companies to promote apps on app markets.
A replicated app store page is a tool that third-party A/B testing platforms like ASOWorld use to replicate an App Store or Google Play environment in order to understand on-page behavior and run A/B tests.
An SDK, known as a software development kit or devkit, is a collection of software programs for the purpose of creating applications across web and/or mobile platforms for a particular operating system.
Session length is the amount of time spent by a user inside your app during a session. It tracks how long a user was having a continuous experience in your app and serves as an indicator of user engagement.