Google Play Long Description

What is the Google Play Long Description?

The Google Play long description is a full paragraph of text describing an app or game that appears on a product page. 

Google Play Long Description Requirements

The Google Play long description can include up to 4,000 characters. Google Play allows the use of rich formatting and emojis to make the description more engaging and legible. 

Why Google Play Long Description is Important?

The Google Play long description isn’t visible to most users, and less than 2% of users ever tap to read it in full. 

That said, the long description plays an important role in keyword optimization and increasing the discoverability of your app or game. 

Lastly, the Google Play long description should also be convincing for users who do get exposed to it, even though they are less than 2% of total users visiting your product page. 

Google Play Long Description and ASO

Use them to provide an extensive, yet clear and structured, description of your app’s features and purpose.

Include your keywords a few times, especially in the first and last lines of text, to help Google Play rank your app for these keywords. Write in short paragraphs, use bullet points and rich formatting to give structure to your text, and use the maximum number of characters.