App Store Optimization (ASO)
App store optimization(ASO) , is the science of improving the performance of an app store listing. It is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
Both Apple and Google app marketplaces offered a new business model and attracted millions of mobile app developers. Similar to the start of search engines, the competition was fierce. In order to get users to install your app, you first had to get them to find your app amongst the myriad of options, then hope they’ll actually choose to download your app.
Thus, the practice of ASO was born in efforts to increase app discoverability and app conversions.