How to Start Your App Promotion with ASOWorld

Navigating app promotion can be overwhelming for both new developers and seasoned marketers. Whether your goal is to index your new app, boost existing keyword rankings, or drive organic user acquisition, ASOWorld provides a comprehensive ecosystem of tools and services. Here is your actionable, step-by-step guide to setting up your first winning campaign.

Step 1

Diagnose & Choose Your Growth Strategy

Before launching a campaign, you need to understand your app's current baseline.

For New Apps

(Not yet indexed)

If your app doesn't have keyword coverage yet, optimize your ASO metadata first. Focus on initial visibility by starting with Direct Installs or our direct keyword coverage service to index your app and generate initial traffic.

For Indexed Apps

(Ranking for keywords)

It's time to climb to the top 3. Your core strategy should be Keyword Installs. Focus on pushing the keywords you already rank for to the very top to capture organic search traffic.

Pro Tip: Don't guess your keywords. Use our free Advanced ASO Tools in the dashboard to check your current rankings, search volume, and competitor keywords before planning your budget.

Step 2

Tailor the Algorithm

App Store and Google Play have distinct ranking algorithms. Your delivery strategy must adapt accordingly.

iOS App Store Strategy

The Apple algorithm reacts well to velocity. While you might see ranking updates in around 3 days, we strongly recommend placing continuous orders (at least 3 days) rather than 1-day bursts to maintain your newly acquired rankings and prevent drops.
Android Google Play Strategy

The Google algorithm updates slower and prefers consistency. Plan for longer campaigns (at least 7 days, typically 7-9 days). Additionally, in the current market, if your app is eligible for CPI campaigns, running CPI alongside your strategy is proven to lift keyword rankings more effectively.

Need a custom plan? Reach out to your dedicated account manager for our Customized User Acquisition Solution. We leverage data-driven insights to build bespoke growth strategies for your specific market.

Step 3

Launch Your Campaign

Ready? Let's navigate the ASOWorld Dashboard:

Add Your App: Navigate to "My Apps", enter your Store URL, and select your target region. Select your target country.

Select Service: Go to "Add Campaign" and choose your primary weapon (e.g., Keyword Installs, Guaranteed Reviews).

Target & Allocate: Input your thoroughly researched keywords. Take advantage of our convenient keyword management features:

Easily select words from our recommended keywords or your own customized keyword library.
One-click allocation to quickly fill daily volumes for different keywords.
For multi-day orders, use the one-click trend planning tool to easily map out volume curves.
Quickly edit multi-day volumes for each keyword directly from the Preview interface.

Set the Pace: Distribute your required installs across your chosen timeframe (burst for iOS, gradual for Android).

Launch: Review your campaign delivery type and click "Start".

Step 4

Track, Analyze, and Iterate

True ASO is an ongoing process. Once your campaign concludes, allow a few days for the store algorithms to fully update and reflect your new rankings.

Convenient Tracking: Monitor your keyword rankings effortlessly. You don't need to constantly open and close orders—seamlessly switch between orders and keywords to check results.
Visual Impact Analysis: Our bar charts clearly display the daily volume for your orders, making it easy to cross-reference and visualize how traffic volume directly impacts your ranking changes.
Focus on Organic Growth: Monitor the increase in organic traffic after your keyword rankings improve. This helps you identify which keywords genuinely drive downloads.
Iterate & Scale: Push these high-converting, proven keywords to the Top ranks using our services to maximize your organic users and overall revenue.