App Name/App Title
The app name(app title) is the name of the app, the first thing that users see in the app store. It is the brand name of the app, and therefore a subject of much discussion and reflexion for companies. It can appear alone in the app title or it can be followed by several more keywords.
Keywords placed in iOS App Store metadata field have the strongest influence for App Store Rank. You’re allowed 30 characters for the App Name in iOS App Store, within 50 characters for the Google Play App Title.