Loyal user

What is a loyal user?

The "loyal users" we often say about and focus on, is the topic to effectively maintain the customer loyalty. We created so many contents to help app marketers and developers better understand user engagement in ASOWorld academy.

While the default setting for loyal users is currently defined as users with at least three sessions post-install, other in-app events may be used to define this engagement metric such as registrations or purchases activities.

Why are loyal users important?

How apps benefit from customer loyalty?

In the context of the mobile ecosystem, customer loyalty often refers to cohorts, or groups, of users with similarly desirable characteristics for and app’s bottom line such as:

• Higher engagement
• More in-app purchases
• Better subscription rates
• More user referrals/invites
• Higher retention
• Lower churn