What is a Deep Link?
A deep link is a type of hyperlink that takes users directly to a specific piece of content or feature within an app, instead of just launching the app's home screen. In other words, it's a way to bypass the app's home screen and take users directly to the content they're interested in.
For app marketers, deep links are URLs to specific pages or screens within your app. They are a way to bring a user to a specific place in your app, instead of simply leaving them at your default/home screen.
Deep links can also bring a user to a specific section of a page. For example, straight to the chat window instead of at the top of a screen. And deep links allow Google to index your app so it can link to those specific sections in your app within its searches.
We explain why deep linking are so crucial for app user engagement and how we help a travel app win +45% user retention: Travel App Case Study: +45% User Retention with Deep Linking(App Marketing Strategy)
Why are deep links important?
Deep links are important for app marketers because they help to improve user engagement and retention. By taking users directly to the content they want, deep links provide a better user experience and reduce the likelihood of users abandoning the app due to frustration or confusion.
Deep links also allow app marketers to track user behavior more accurately and gain insights into which features or content are most popular among users. This information can be used to optimize the app's user experience and improve overall performance.
In addition, deep links can be used in app marketing campaigns to drive user acquisition and increase app installs. By including a deep link in an ad or promotional message, app marketers can encourage users to download the app and take them directly to a specific feature or piece of content.
How do deep links work in the app marketing progress?
Deep links work by using a unique URL scheme that is specific to each app. When a user clicks on a deep link, the operating system checks to see if the app is installed on the device. If the app is installed, the link opens the app and takes the user directly to the specific piece of content or feature. If the app is not installed, the link may prompt the user to download the app before taking them to the specific content.
To use deep links in your app, you'll need to set up a URL scheme and associate it with the specific content or feature you want to link to. You'll also need to implement the necessary code to handle the deep link and take users to the correct location within the app.
Overall, deep links are a powerful tool for app marketers that can help to improve user engagement, retention, and acquisition. By taking users directly to the content they want, deep links provide a better user experience and can help to increase app performance and growth.
Deep linking options
There are many ways deep links can bring users into your app. Here are some examples:
- Web link to app
- Banner ad to app
- Push notification to app
- SMS to app
- Email to app
- Social media post to app
- App to app
- Search result listing to app (using app indexing)