What is native advertising?Native advertising is a fully customizable system-initiated ad unit that appears as a seamless part of the app’s design, matching its look and feel. Native display ads are most effective for app monetization when they are integrated into the app content itself. App developers can customize how mobile native ads are displayed in their app, choosing the fonts, colors, and graphics in order to create a positive ad experience for their users.
Native ads are best for communication apps, lifestyle apps, tool apps, and personalization apps. Mobile native ads are most popular with feed-based and social apps.