User acquisition - The user acquisition process is a process that can include a variety of marketing initiatives, with the goal of increasing the number of users of your app.
Organic User Acquisition
Organic consumer acquisition is the science of using a set of marketing campaigns to induce natural installs. If it comes to audience expansion strategy, too many entrepreneurs still see organic and paid consumer acquisition as two distinct entities, when in fact, they are just two sides of the same coin.
In a note, organic consumer acquisition is any advertising effort that compels app installs without using paid advertisements.
Some universal applications include matters like internet referral plans, program indexing, App store optimization (ASO), refining for app packs, search engine optimization (SEO), media coverage, and PR.
The attractiveness of a fantastic organic UA plan is the end-user has proven an interest in your app, and consequently has a greater propensity for downstream involvement, retention, and monetization.
While it perceives organic consumer acquisition as low-risk and completely free, this approach still needs a designated group of specialists to perform efficiently, and that these efforts take as much weight as any other when it comes to brand messaging and safety.
Paid User Acquisition
Paid user acquisition is the practice of paying to market an app or game to U.A channels in attempts to drive relevant traffic to an application Store and convert new users.
To simplify the procedure in a sentence, we could say that compensated paid user acquisition covers the activities of boosting your app with cash. This is unquestionably a speedy means to get new users since they take a step which leads them straight to your app page.
Other than this, you can target the audience you would like to attain. You pick the time and positioning in which you would like your ads to look so you can get to the ideal audience.
But not every app or mobile game programmer has a great deal of cash to invest in app advertising. In addition, we understand that spending money will not guarantee that you’re likely to get where you want.