App Store Description Read Rate
What is App Store Description Read Rate?
App Store Description Read Rate is the percentage of app users that click the "read more" of the description on an app product page. Unfortunately, it still remains at less than 2% in most cases, which is a very low exposure rate.
Why App Store Description Read Rate is Important?
The fact that only around 2% of visitors to a product page read the extended version of an app/game description maybe means that: users may not like to read, full stop. Or it may not be the preference for how the majority of them absorb information.
App Store visitors may not see the relevance of text when there’s often imagery that conveys more about the product.
One thing’s for sure: visitors to a product page consume their information visually in order to make a decision whether or not to install or drop.
Keeping track of a description read rate is important for app marketers to understand which elements need focus on and where the biggest opportunity for conversion value lies.
App Store Description Read Rate and ASO
Anyone with ASO in mind would likely say that putting effort into perfecting an app’s full description for conversions is potentially resources being wasted on the negligible few who take the time to read it. It would be more worthwhile to dedicate time on the short first impression sentence which is always visible to maximize growth and use the description as a tool that serves another purpose: the algorithm can read it for keyword optimization.
The explorative customers who do take some time to have interaction with the outline are thought of as high-quality customers. Their intent is larger, they take longer than decisive customers to decide whether or not to put in an app/sport, and subsequently, they're uncovered to extra content material.
With some encouragement from the optimized assets, it’s probable this group of customers are excessive converters.