Google Play Creatives

What are Google Play Creatives?

Google Play creatives are all the visual elements that appear in a Google Play product page. 

These include:

• App Icon 
• App Screenshots
• App Promo Video

Each app store page can have up to 10 screenshots in its gallery and up to three app store promo videos that will appear in the first, second, and third slots of the screenshot gallery. 


Why App Store Creatives are Important?

In the app stores, users make decisions at an extremely fast pace. In fact, about 70% of all users make a decision whether to install an app or leave the product page after 3-6 seconds. We call these users Decisive Users. 

With such a short timeframe, app store creatives play a significant role in conveying to users why they should download and install a mobile app or game. 

The most powerful tools ASO and mobile marketing practitioners have in their arsenal to influence that decision and maximize the conversion rate on their app store product pages are the creative elements. 


App Store Creatives and ASO

App Store creatives appear throughout the user journey, for both paid and organic traffic. Creatives play a role in organic traffic coming in from Top Charts or Featuring placements (browse/explore traffic), as well as paid traffic coming directly to an app store product page from an ad.

Given that app store creatives are the main tool to influence the install decision, an entire pillar of ASO is dedicated to creative optimization.