Google Play Short Description

What is the Google Play Short Description?

The Google Play short description is a sentence that’ll appear in the first impression of your Google Play product page below the screenshot. This means it’ll be visible to 100% of the users, as opposed to the less impactful App Store app description. 

Google Play Short Description Requirements

The Google Play app short description can have up to 80 characters.

Why Google Play Short Description is Important?

The Google Play short description is a visible element that can convey an important message to potential users. As screenshots and videos take less real estate on Google Play than they take on the App Store, the short description has a higher impact on conversion rates. 

Google Play Short Description and ASO

The Google Play short description can influence Google Play conversion rates by about 6-8% when optimized. 

The short description is also indexed and used by the Google Play search algorithm, so including important keywords in the short description is crucial to optimizing the discoverability of your app.

This makes the short description important for both conversion rate optimization as well as for the keyword optimization pillar of ASO.