OEM appsIn the mobile industry, original equipment manufacturer (OEM) refers to companies or people who manufacture their own phones in their own factories. For example, some of Android’s OEMs include Samsung, LG, and NUU Mobile.
OEMs determine how, when, and why mobile devices are used, which makes them critical to the app economy.
What is the OEM advertisingApp marketers can now advertise directly on OEM devices either through direct partnerships or through partners. OEM advertising for apps occurs at many touch points throughout the device lifecycle. Reaching the users at these pivotal moments allows for specific targeting based on device model and geo, and inputted age and gender.
Further, advertising on OEMs feels native, natural, and value-generated, rather than interruptive. Ultimately, this means that the apps users choose to download are likely to be in use over the long-term.