What is Click Validation?
The definition of Click ValidationIt is important to protect your advertising budget from fraudulent activities such as click fraud. Click Validation is a mobile fraud prevention technique that ensures every click on your ad corresponds to a valid impression. This technique helps you avoid fraudulent clicks that could potentially steal your advertising budget and compromise your data.
Click Validation is a standard technique for mobile fraud prevention and is highly recommended for any mobile marketing campaign.
It is important for app marketers to adopt Click Validation as part of their marketing strategies to avoid losing ad spend and compromising their data to fraudsters.
How does Click Validation work?As an app marketer, it's important to understand the effectiveness of your ad campaigns and prevent fraudulent activity. Click Validation is a technique that can help prevent ad fraud and ensure that attribution partners are receiving accurate data.
Click Validation works by requiring ad partners to share impressions that confirm each click has a matching impression. This prevents click fraud from infiltrating a marketer's data and stealing ad spend.
Ad networks send impression data with a unique identifier that corresponds with user clicks, allowing a matching engagement by the same device to be verified. This leads to more accurate attribution and less wasted budget due to ad fraud. Click Validation protects against three types of fraud: click spamming, click injection, and spoofed users.
In addition to Click Validation, geotargeting is another effective tool for app marketers. By using location data, marketers can create campaigns that are 80% more effective, resulting in increased online traffic and foot traffic.
As you audit your content marketing strategy, it's also important to monitor real user metrics, analyze user pain points, and address them to improve the overall customer experience. By taking these steps, you can optimize your app marketing progress and ensure that your ad campaigns are delivering the best results possible.