User Engagement

What is user engagement?

User engagement measures the degree of user interaction within an app. Key app engagement metrics include: average session count, average session duration, monthly active users, and daily active users.

In other words, high app user engagement means users are in-app for relatively long periods of time.

There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based on user segments.