App Store Subtitle

What is the App Store Subtitle?

The app store subtitle is the caption below the app store title as it appears throughout the app stores on all different placements. These include top charts, category charts, search results, and the product page. 

The subtitles in the app stores can be up to 30 characters long. 

Why App Store Subtitles are Important

The app store subtitle is an element all users view in their journey to install an app. Given how prominent it is, it plays a role in users’ decision to install. 

Moreover, the subtitle can include words and terms that are indexed by the app store and allow the mobile app or game to be found through search. Thus, the title should also be considered from a keyword optimization perspective. 

App Store Subtitles and ASO?

Although the subtitle is chosen mostly for keywords, one of the most common mistakes is to neglect its impact on spp store product page conversion rates. 

As the subtitle is not a visual element, it has less impact on conversion rates than the screenshots and videos but it still does have some effects. 

Similar to all elements on an app store product page, the subtitle should be tested and measured against different audiences to quantify the impact of changing it, even if it is mostly for keyword optimization purposes.