Mobile App Marketing Glossary - ASO Terms & Definitions

A/B Testing is a method of comparing different app store elements to optimize conversion rates and improve ASO performance.

A/B testing statistics refers to the statistical model used in the conduction of an A/B test (controlled experiment) which in the App stores is the comparison in performance between two variations of an App store page.

AMP are a Google framework for building web pages that enhances loading speed and the user experience.

As a marketer looking to encourage growth, or a product manager after maximizing retention, you not only need to know how often users access your app/website, but understand the depth of their use and level of engagement.

Drive user engagement and growth with tactics to increase active users.

Ad mediation is an app monetization solution which lets app developers manage and optimize multiple ad networks in one place, with just one SDK integration.

Affiliate marketing is a performance-based strategy where promoters earn commissions for driving app installs or sales, synergizing with ASO to enhance mobile growth.

AI Review Summary leverages AI to synthesize user reviews, offering actionable insights that support ASO, improve app quality, and boost discoverability.

Alternative App Stores provide developers with platforms for wider app distribution, reduced competition, and targeted audience reach beyond major app markets.

Amazon App Store Optimization is the process of enhancing app visibility, rankings, and downloads in the Amazon Appstore through metadata, keywords, and user feedback strategies.

Android 15 offers crucial updates for developers, enhancing camera capabilities, connectivity, and app performance. Key changes improve privacy and security, enabling more efficient, user-friendly applications.

Android App Links are a powerful feature that can significantly improve the user experience in Android apps by allowing users to directly access specific in-app content.

Insights on Android app reviews' role in app success and store ranking.

Active user accesses an app within a given period of time, as daily, weekly, or monthly basis. And understanding your users and a smart optimization strategy is necessary.

App Analytics give you the capability to monitor, and thus gain insight into how your users engage with your app.

The app category is the category in which an app is published in the app stores, that reflects an app's purpose.

App Clips are small parts of iOS apps that provide users with quick access to app functionalities without requiring full installation, enabling immediate use of specific features.

Description is a brief text in the app store used to introduce and promote an application, aiming to attract users to download and use it.

Learn how app discoverability can improve downloads, engagement, and conversion rates with best practices, key aspects, and relevant metrics.

App discovery is the process by which mobile app developers get their app noticed by users.

App Download Volume represents the number of time that users successfully requested and downloaded the app.

An app growth agency is a specialized agency that focuses on helping app developers and businesses promote and grow their mobile applications.

App Icon is a graphical element representing an application, impacting user acquisition by enhancing visibility and attractiveness within app stores.

Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.

App install rates are the percentage of users that decide to install an app after visiting an App Store or Google Play product page. It can be referred to as a conversion rate (CVR).

App localization is the process of adapting an app’s functionality. Mobile app usage worldwide is increasing which makes localizing your app very important.

App localization agencies always provide services to app developers and companies who want to expand their reach and make their apps accessible to a global audience.

App Market Insights offer key data to optimize app performance, attract users, stay competitive, and increase profitability through informed decision-making.

App Marketing Agency offer a range of services to help app developers increase visibility, acquire users, and generate revenue for their apps.

App marketing involves promoting a mobile app via multiple channels to increase visibility, downloads, and engagement. Implementing a data-driven strategy is crucial for success.

Mobile app performance metrics, including app usage metrics like DAU and MAU, are used to measure the success of mobile apps.

App monetization strategy involves various techniques like in-app purchases, subscriptions, ads, and affiliate marketing to generate revenue from mobile apps.

The App Store promo video is a short video that appears on both the App Store product page and within search results.

When apps are submitted to the iTunes App Store, they can include Promo Text. The Promo Text can be updated at any time and does not impact keyword rankings in the store.

App promotion uses strategies like ASO, social media, and influencer partnerships to boost app visibility and downloads.

App Rankings refers to the progress that an app ranks in a search from the App Store, or it can reference the over-all app rankings from the App Store, or from a particular category in the App Store, based on downloads and revenue.

App Rating (App Star Rating) references the total star average from App reviewers. It's a very important ranking factor in both the iOS & Google Play Store.

App re-engagement is the process of serving ads to people who have already shown interest in your app and have expressed previous intent to engage.

App reinstall refers to users downloading an app again after uninstalling it, offering valuable insights into retention and enhancing ASO efforts.

App screenshots are found in. every app listing page. Both Apple App Store and Google Play require a minimum number of screenshots for your app to be published in the stores.

App Singles are the special display result about one single app in a Google Play search result.

App Size is a megabyte size that determines the amount of storage with which it has to operate on users’ devices. The typical app file size is currently 38 MB to get iOS mobile apps and 15MB for Android Mobile apps.

iOS Store & Google Play Store be considered to be the main mobile market for Android and iOS applications.​

App stores A/B testing is the science of running an experiment on elements inside a product page on the App Store or Google Play Store to compare two or more variants’ conversion rates with different creatives and to see which one performs better.

App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize, usually via a paid ad, to advertise an app or game and generate more visitors.

App Store and Google Play keyword optimization is the ongoing process of measuring (testing and re-testing) the impact of keywords on an app’s ranking and search traffic.

App Store audience testing is the practice of testing different segments of an audience and measuring how they respond to app store marketing creatives.

App Store behavior is the science of understanding how users engage with app store pages. By taking a deeper look at user journeys and how they react to the options marketers present them, we can understand how we impact user behavior.

App Store Browse is an organic traffic source that includes all visitors that arrived at an app while browsing Top Charts, Category Charts, the Today tab, or Featuring placements.

When users visit the App Store there are millions of apps to choose from which makes browsing a near-impossible task without an organizational tool.

Conversion rate = total conversions/app store impressions OR app store product page views.

App Store Creatives refer to the visual and multimedia elements used to represent an app in app stores like Apple App Store and Google Play Store.

Learn how App Store Culturalization can enhance your app's visibility and engagement across global markets with best practices, key aspects, and relevant metrics.

App Store Description Read Rate is the percentage of app users that click the "read more" of the description on an app product page. It still remains at less than 2% in most cases.

App Store featuring is the process whereby App Store editors feature an app in one of a few placement locations within the App Store.

App Icon is a graphical element representing an application, impacting user acquisition by enhancing visibility and attractiveness within app stores.

App Store keywords are standalone words or those that form part of a phrase, which are entered as search queries in order to locate an app or game in the App Store.

App Store keywords research is the process of gathering insightful information that will help a developer or marketer decide which keywords to add to an app listing’s metadata, in order to achieve optimum App Store search success.

App Store localization is the practice of adapting and localizing the metadata (elements) that a user sees on an app’s product page into a target language, in order for the app to be found in the target App Store.

App store optimization(ASO) is the process of increasing your app visibility within the app stores and improving app conversion rates. It is all about applying the scientific method to mobile KPIs that are related to the app stores.

ASO (App Store Optimization) agencies mainly focus on increasing the organic downloads and user engagement of an app by improving its discoverability.

App Store personalization is Apple’s process in surfacing the most relevant apps to individual users at the most relevant time.Apple is looking to show a user apps that they would most likely want to install.

The pre-launch phase focuses on refining and optimizing the marketing messaging for an App Store product page in preparation for the actual launch.

The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.

The position in which your app shows up in the search results of an app store for a certain keyword (search term).

App ratings and reviews on the App Store significantly influence user perception and an app's ranking, guiding developers to optimize their apps for better performance and user engagement.

App store review engagement rate is the percentage of users who actually engage with the reviews on an app or game’s product page.

User reviews shape an app's credibility and visibility, with developers enhancing experiences for positive feedback.

Top quality App Store screenshots are critical to construct as they have to help promote the advantages of your app to a user compellingly.

App Store Search plays a massive part in how users find and get content on the App Store. Discover how you can affect your search result position to help users easily locate and download your app and in-app purchases.

App Store Search Results are the listings that appear when users search for apps, influencing app visibility and downloads.

App Store seasonality is the process of updating an app’s product page to coincide with seasonal events/public holidays.

The app store subtitle is the caption below the app store title as it appears throughout the app stores on all different placements.

App stores test traffic is a sample group of users being sent to a replicated app store test which is a statistically representative sample of the traffic an app will target outside the test.

App Store Trader Status is a compliance requirement under the EU’s Digital Services Act, necessitating developers to disclose specific information for app distribution in the EU.

App Store update is the process a developer completes in order to update an app in the App Store using App Store Connect, Apple’s platform for releasing new and updated apps.

Video watch rate is the percentage of users that start watching a video on a product page. It’s important to look at the watch rate metric against the average video watch duration.

Learn how app visibility can improve downloads, engagement, and conversion rates with best practices, key aspects, and relevant metrics.

The app subtitle is a crucial element of App Store Optimization (ASO), aimed at improving the app's visibility and attractiveness to potential users.

Keywords placed in iOS & Google Play App Store metadata field have the strongest influence for App Store Rank. You're allowed 30 characters for the App Name.​

The App Tracking Transparency (ATT) framework was released as part of Apple’s efforts to advance user privacy on the App Store.

App Store Connect is the platform that Apple provides to app developers to publish and – very important for the ASO and mobile marketing industry – to track their app’s performance on the App Store.

Apple Arcade is a subscription-based platform offering ad-free premium games, transforming ASO strategies through curated visibility and user engagement.

ADEP enables enterprises to develop and distribute internal iOS apps securely without App Store restrictions, ensuring controlled deployment and enhanced business productivity.

As an ad’s primary function is to increase discoverability to directly drive downloads, by investing in them there’s scope for real app growth.

With PPO, developers will be able to run a “test” on their default App Store product page with three different treatments (variations) and their control App Store page.

The API uses a set of clearly defined methods of communication to make it easier to develop a computer program by providing all the building blocks.

App keyword ranking boosts app store visibility through strategic keyword use in metadata.

Artificial Intelligence (AI) stands for artificial intelligence. It is the simulated thought process built into modern software that allows applications to make basic decisions and take the needed actions to achieve goals.

ASO ChatGPT enable your optimize app to stand out from the competition & attract potential users with AI intelligence, which increase efficiency of ASO works.

Effective ASO content strategies involve keyword optimization, compelling app descriptions, and engaging visuals to improve search visibility and conversions, driven by continuous data analysis and user feedback.

ASO ranking factors are criteria used by app stores to determine the visibility and ranking of apps based on relevance and quality.

ASO Tools are the tools that are designed to monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimize a mobile app marketing copy elements such as title, keywords set and des

Elevate your app's presence in app stores with expert ASO Services.

Assisted installs data is critical in the fight against fraud, as it helps marketers to identify click flooding and click hijacking.

The Average Revenue per Daily Active User (ARPDAU) is a mobile marketing metric used to measure how well your monetization strategies are working.

Average revenue per user (or unit) aka ARPU, is a measurement that helps all types of companies understand how much money, on average, they are generating from a single customer over a set period of time.

Backlinks are hyperlinks on other websites that route back to your website and your web pages.

A Banner Ad is a form of online advertising that is delivered by an ad server and displayed on a website. It is an image-driven visual ad deployed by a marketer, usually located at the top or bottom of a webpage, promoting your brand.

A behavioral app store might use data analytics, machine learning algorithms, and artificial intelligence to identify user's habits and suggest relevant apps.

To learn the effective operations strategy for regular updates involves a systematic approach to planning, executing, and monitoring updates.

Boost\Burst Campaign - is an effective app promotion technique which helps you to reach a specific category/overall ranking by driving a large volume of installs in a short period of time, eventually for organic user acquisition. It helps startups an

Bounce rate is the percentage of visitors who navigate away from a particular website after viewing only one page. Google Analytics defines bounce rate as the percentage of single-page visits.

A brand keyword in ASO boosts app discoverability and cements brand identity in app stores.

Buying app downloads is a strategy used to increase an app's visibility and ranking by purchasing installs from users.

Acquiring Android app reviews for payment is a contentious tactic to boost app reputation and search presence.

CTA(Call To Action) is basically a message that nudges your app user, website reader, podcast listener, or customer to undertake a specific action.

A callback (also known to some as a postback) is a ping made between one server and another. A callback can either occur manually or automatically and is triggered when a particular action or event is completed within an app.

Casual Game Marketing targets broad audiences with strategies to promote easy-to-play games.

Casual games are a mobile game genre that is designed for everyone and anyone and have simple rules, shorter sessions, and a low barrier to entry.

Churn rate is the percentage of users who stopped using your app within a specific time period.

Click injection is important in the in-app marketing area because it can lead to inaccurate attribution, which can impact the effectiveness of advertising campaigns.

Click to install time (CTIT) is one of the first and key measurements to examine when analyzing potential fraud attempts on your traffic.

Click Validation is a mobile fraud prevention technique that ensures every click on your ad corresponds to a valid impression.

Click-Through Rate (CTR) is a ratio of people that click on a given ad, link, email, etc. to the total amount of people that viewed it overall. In mobile marketing, CTR refers to clicks on an ad relative to total views.

The goal of competitive analysis is to gain insights into what other apps are doing, identify opportunities & develop a more effective marketing strategy.

Connected TV (CTV) refers to any television that is connected to the internet and allows users to consume television content.

Conversion rate(CVR) is the proportion of google play and app store visitors that download your app after viewing your product page – as a key ASO metric to monitor your Ads performance.

Conversion Rate Optimization (CRO) enhances app store listings to increase the percentage of visitors who download the app.

CPA is a crucial metric for measurement of the effectiveness of their marketing efforts in acquiring new users & calculate the cost-effectiveness of marketing.

CPA refers to a type of pricing model where marketers pay ad networks or media sources for certain conversions that happen inside of an app after engagement with an ad.

Cost per install (CPI) is the term that describes the pricing model of mobile user acquisition (UA) efforts to drive installations.

Although they sound similar, there are major differences between multi-channel marketing, cross-channel marketing, and omnichannel marketing.

Custom Store Listings improve app install conversion rates and user satisfaction by customizing app store pages for specific countries and user segments.

Customer lifetime value (CLTV or CLV) is known as lifetime value (LTV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.

Daily active users (DAUs) is a metric used to gauge the stickiness of your app. DAUs literally measure the number of users who engage in some way with your app at least once a day.

A dashboard is a visual display of all of your data. While it can be used in all kinds of different ways, its primary intention is to provide information at-a-glance, such as KPIs.

Gain insights on user acquisition, engagement, and retention for dating app marketing.

Decisive users are visitors that present the following behavior: upon landing on an App Store or Google Play Store product page they make minimal engagement with anything presented to them before deciding to install or drop from the page.

Mobile Deep linking directs a user to a specific in-app content. It provides a way to display products more effectively by directing users to relevant content.

Deep Links can be used in app marketing campaigns to drive user acquisition and increase app installs in the google or iOS app store.

The App Description Provides you the List that should not be overlooked.

The term eCPM stands for 'effective cost per mille' and is used to describe the ad revenue generated per 1,000 ad impressions.

Device emulator is used by developers to test the functionality of their apps, but can also be abused by fraudsters to attempt to steal marketers’ ad spend.

In mobile marketing, an engagement is measured by metrics in tandem to produce pictures of how users are interacting with an app, including retention, session lengths & session counts.

Engagement Rate - is a percentage of total impressions which includes ad clicks and other user activity in the app. Incentive installs don't influence engagement rank much but can increase keyword ranks of the app on the market.​

Esport games 2024 refers to competitive video gaming events and new game releases anticipated in the year 2024.

Explorative users are visitors that present the following behavior: upon landing on an App Store or Google Play Store product page they explore the content that’s presented to them before making the decision to install or bounce from the page.

Maximize app visibility and downloads with Facebook campaigns.

Fake install is a mobile ad fraud tactic. Fake installs defraud everyone along the advertising chain - taking cost away from advertisers and publishers.

Insights on growth, platforms, and drivers of fitness apps' success.

Fractional attribution means dividing credit into fractions. Fractional attribution can happen in curve models, equal weighting and various multi-touch methods.

Free ASO Tools help app developers improve app visibility and downloads by offering keyword research, competitor analysis, and performance evaluation.

A full-width character occupies the complete allocated block in a grid layout typical for East Asian scripts - crucial for readability & ASO effectiveness.

Galaxy Store App Promotion helps developers increase app visibility and downloads on Samsung's platform through tailored optimization and marketing strategies.

Game bundles offer users the option to buy several game apps in a single purchase. Game bundles are available for Android and iOS.

Factors influencing game stickiness include mastery, autonomy, relatedness, rewarding systems, emotional engagement, and competition.

Game technology(gametech) refers to dedicated solutions and services that are used throughout a game lifecycle and are built especially for the purpose of game development.

GaaS games provide dynamic, evolving content post-launch to maintain interest and generate sustainable revenue through subscriptions, microtransactions, and community building.

Genshin Impact marketing utilizes influencer collaborations, social media engagement, and high-quality trailers to attract and retain players.

Geofencing is the use of GPS, RFID, or even Bluetooth technology to create a virtual, location-specific boundary.It allows apps to trigger a response when a mobile device enters or leaves the established boundary.

Explore the mechanisms of the Google Play Store's ranking system and how it affects app visibility.

Effective strategies to improve Google Play rankings include optimizing for ASO, encouraging user reviews, frequent updates, and localization.

Google Play creatives are all the visual elements that appear in a Google Play product page.

Google Play Developer Console - a personal panel of a developer on Google Play. It gives all the necessary stats to measure your app's performance. You can track all installs by specifying the dates when you were promoting your application, using pro

Google Play Experiments(GEx) as an A/B testing functionality tool enables app marketers drive growth by getting Google Play Store pages to be more efficient in capturing installs.

Google Play Explore is an organic traffic source that includes all visitors arriving at an app listing while exploring and navigating.

Google Play suggests apps to visitors to the store via a number of top charts that are algorithm dependent but also via specially curated lists, cherry-picked by the Google Play editorial team.

We focusing on the Google Play Store Optimization (GPSO), how to harness keywords optimization for maximum impact, and offering expert advice on how to optimize your app effectively.

Similar to their App Store counterparts, Google Play keywords are single words or part of phrases that a user uses to search for an android app or game.

The Google Play long description is a full paragraph of text describing an app or game that appears on a product page.

Maximize your app's potential on Google Play with effective ASO techniques.

Google Play personalization is the process of personalizing the Google Play experience for each user, surfacing apps that are relevant to them based on a variety of metrics.

Unpacks Google Play Pre-Registration’s role in engaging future users; vital insights gained for developers; best practices for leveraging anticipation; plus its positive implications on ASO strategy.

The Google Play product page is the landing page for a mobile app or game distributed and published on the Google Play store.

Google Play ranking has several meanings, the first is ‘keyword ranking’ which is the actual spot an app sits in the search results page, and the second is an app’s ranking in two chart areas of Google Play.

Google Play ratings, from 1 to 5 stars, are user-given scores that reflect app satisfaction and influence visibility.

Google Play Search is an organic traffic source that includes all users who find an app after searching for a query or keyword in the search bar in the Play Store.

The Google Play short description is a sentence that'll appear in the first impression of your Google Play product page below the screenshot.

Google Play Store Search Trends reveal keyword popularity and user behavior, guiding ASO efforts to improve app visibility and drive organic installs.

Google Play third-party referrals refer to traffic sourced by users that open a link, usually via an ad on another app such as Facebook, that takes them straight to the product page in Google Play.

Gross rating point (GRP), quantify impressions as a percentage of a target audience, is a metric in ad buying that measures the impact of a given ad campaign.

The Growth Loop is a holistic approach to game growth which merges the monetization and user acquisition sides of the business to create a virtuous cycle of growth.

Guaranteed reviews service can effectively increase your app conversion rate.

Guaranteed reviews service can effectively increase your app conversion rate.

A half-width character takes up approximately half the space of a full-size character; it's significant in ASO due to its effects on multilingual searchability within app stores.

Image Optimization is the process of ensuring that images are doing more good than bad for SEO.

Impression level revenue represents the value of the revenue generated by devices from ads viewed in-app. It gives developers a device-level look at how much revenue their ad monetization strategy.

In digital marketing, impressions refers to the number of times your content is displayed. As a metric, impressions is one way marketers measure the ROI of ad campaigns.

In-app ads (IAA) are advertisements displayed within mobile apps serving as key monetization methods for developers while enabling precise audience targeting for advertisers.

The main benefit of in-app bidding/header is that it gives publishers the chance to achieve higher potential revenue from ad sales, not a difficult sales pitch to attract their attention.

While standard in-app events show you the overall behavior of users inside your app, rich in-app events show you the efficiency of your user acquisition efforts a bit deeper.

In-app purchases (IAPs), a new way for app owners to monetize their apps, allows app users to exchange real money via the app store or to exchange for consumable items, non-consumable items, and subscriptions.  

In-app subscriptions offer a sustainable monetization method for apps by providing users premium content at regular intervals while posing unique management challenges that impact mobile user acquisition when executed properly.

Users can make in-game purchases within apps to buy virtual goods, like in-game currency, upgrades, or new levels and features.

Incentive (Motivated) Traffic refers to the traffic coming from all types of advertisements in return for a reward. In other words, it's the users who are paid or rewarded in some ways to install an app.

Incentive Acquisition - is a type of paid user acquisition whereby users receive a certain value exchange for installing an app. Examples of incentives include virtual currency or a game item.​

Enhance app installs with ASO tactics and user engagement.

Incrementality testing can be complicated, similar as the regular A/B testing,always used to distinguish our organic traffic from our paid app installs.

Install fraud can be categorized into: human and artificial. It is most often perpetrated by ad networks or publishers trying to take advantage of CPI.

Both install hijacking and click flooding are real installs from real users where the attribution was compromised or hijacked.

Install referrer(Google install referrer) is an identifier unique to Android devices which enables marketers to attribute ad activity to media sources for Google Play Store apps.

As a key signal in the fight against mobile app install fraud, install validation is an important indicator for app promotion performance measurement.

IPM stands for Installs per Mille. It is a metric that is used to track the number of app installs per thousand ad impressions.

Interstitial ads are full-screen ads which engage users at natural pauses in an app’s flow, like between levels.

iOS app ratings, ranging from 1 to 5 stars, reflect user satisfaction and impact visibility in the App Store.

The Apple App Store ranking algorithm determines app visibility based on factors like keywords, user ratings, and downloads.

An acronym for The Identity for Advertisers, IDFA is the unique identifier given by Apple to each device.

Buying iOS keyword installs is a form of app promotion that involves paying for app installs that are generated through keyword searches on the iOS app store.

K-factor is the virality rate of apps through referral programs, or word-of-mouth for app marketers. It's the combination of the “contagiousness” of your app with the effectiveness of each invite.

Implement best practices of User Intent & improve your approach to enhance the visibility, engagement, and conversion rates of your marketing efforts.

The Keyword Diagnosis Tool helps marketers analyze keyword effectiveness, track rankings, and optimize strategies for better search visibility and traffic growth.

By optimizing for relevant keywords, app developers can attract more organic installs and increase their app's visibility and discoverability on the app store.

Users are searching on the app markets. The more app installs you get, the higher your keyword ranks, then the more search traffic in app markets you will get.

Keyword Localization adapts app-related keywords to fit diverse languages and cultures, boosting an app’s visibility and relevance across global markets.

Discover how keyword optimization can improve visibility, engagement, and conversions with best practices, key aspects, and relevant metrics.

Keyword Popularity Search identifies trending keywords in app stores, guiding ASO strategies to enhance visibility, engagement, and app installs.

Keyword Promotion - is a process of installing your app by the required keyword (by which a user finds your app). The more keyword installs an app has the higher it's ranked for the keyword.

Keyword Research identifies valuable terms from search queries to optimize content and increase discoverability in digital platforms like app stores.

Keyword strategy - is a step-by-step plan of app promotion in order to increase its keyword positions as much as possible, make an app rank for more competitive keywords which will lead to more organic installs and more profit.​

Keyword stuffing is the overuse of keywords in web content to manipulate search engine rankings.

High keyword volume suggests that a particular term is commonly used by potential users and can be targeted to improve an app's visibility and discoverability in the store.

Keywords - are words or phrases that represent users search queries. Using keywords in your app's name and description helps users find needed applications faster.​

Keywords Ranking Drop refers to a decline in keyword rankings in ASO, often caused by competition, outdated metadata, or app store algorithm changes, affecting app visibility.

A Knowledge Graph organizes complex sets of data into interrelated entities using nodes and edges to boost an app’s discoverability through improved relevance in search mechanisms.

A landing page is a targeted web page created to serve as a web visitor’s point-of-entry to your website, which is typically used in digital marketing to capture leads online via a form.

Lifetime value(LTV) is a core metric in mobile business growth, often used to determine how valuable a user is over the span of time that they’re using an app.

Location-based services (LBS) are specific software applications created to leverage users’ real-time geographic location so you can market to them.

Long Tail Keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume.

The "loyal users" or Customer loyalty mainly refers to groups of users with similarly desirable characteristics such as registrations or purchases activities.

Marketing automation is the process of using software tools to accomplish tedious or repetitive marketing tasks. By enabling the automation of these low-level actions, marketers can focus on strategizing and bringing in new customers.

Metadata comprises all descriptive elements related to a mobile application that contribute to its visibility and relevance within app stores.

Mobile ad fraud encompasses a set of techniques employed by fraudsters to deliberately serve mobile ads that have no potential of being viewed by humans.

Mobile ad viewability is the percentage of impressions in which 50% of the ad was in view for a minimum of 1 second for display ads, and 2 seconds for video ads.

App developers looking to earn revenue from ads typically partner with a mediation platform that aggregates various ad networks and integrate its SDK into their tech stack.

Mobile app engagement measures the degree of user interaction with an app. For example, high mobile app engagement means users are in-app for long periods of time.

The mobile app market is constantly growing and becoming a more competitive industry, making app growth strategy a complicated and integral part of your app’s success.

Internationalization readies apps for global use, separating locale-specific elements from the core code for easy localization.

Mobile app monetization is a means by which app developers generate revenue, or make money, from their app.

We focus on mobile app store conversion rate optimization (CRO), providing you a comprehensive approach to enhancing your app's performance on the Google Play Store.

Mobile app ranking by country shows how apps perform regionally. Localizing ASO, marketing, and user engagement can boost rankings, driving downloads and visibility.

Mobile app retention refers to an app’s ability to keep users coming back, and shows time in app lifecycle users begin dropping off and offers growth insight.

Mobile app user segmentation divides users into groups based on shared characteristics for targeted marketing.

Mobile attribution manipulation is the deliberate and fraudulent practice of unnecessarily serving mobile ads to users who are close to conversion, thus misattributing credit for conversions and app installs.

An attribution window is the time period advertisers pre-set in which publishers can claim credit for a conversion and ultimately be attributed for the install.

Mobile Audience segmentation is the key to harnessing the right data points among millions of users and transforming them into installs, engagement, and revenue.

Bid adjustments allow advertisers to increase or decrease their bids for ad groups or campaigns in order to change how frequently their ads are viewed, according to where, when, and how people search.

CPI, or cost per install, is a pricing model in which app advertisers pay each time a user installs their app from their ad.

A Customer Relationship Management mobile app can help boost productivity.

Mobile delivery platforms are the middlemen that help mobile operators and device manufacturers connect advertisers with users of mobile devices.

Starting a mobile game company? A mobile game business model is a monetization strategy developers use to drive revenue for their app.

The most effective way to market your game is with a comprehensive mobile game marketing strategy.

Mobile Game Marketing Agency focuses on boosting the visibility and popularity of mobile games.

Mobile game monetization is the strategy and tactics game developers employ to generate revenue from their apps. 

Mobile game monetization involves strategies to generate revenue from games on mobile platforms.

Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play; in other words, ongoing growth from user satisfaction in an active user base.

The mobile interstitials usually lead to more significant impressions and user engagement, and this increased visibility can help boost click-through rates (CTR). 

Explore the importance, best practices, key aspects, and relevant metrics of mobile marketing to enhance visibility, engagement, and conversion rates.

Mobile devices are in the hands of 66% of the global population, which is approximately 4.92 billion individuals.

Mobile user acquisition involves running paid advertising campaigns to acquire new users, with the goal being to maximize profit by acquiring users who eventually monetize.

To measure the mobile user acquisition, the most important metrics for acquiring users to your mobile app are the number of app installs and install conversion rate.

Mobile-First Design was developed to help web designers and developers improve mobile experiences by designing with the mobile use-case in mind first.

Monthly active users or MAUs refer to the number of users who engage in some way with your app at least once in a month. MAUs are a KPI used to measure the health of an app.

Multi-touch attribution(MTA) normally plays a bigger role in analytics as the uers's path to conversion, and remarketing works. It helps app marketers budget more effectively.

Multichannel marketing - Interacting with potential customers across multiple platforms, such as email, social media, ads, remarketing, and product packaging.

Native advertising is a fully customizable system-initiated ad unit that appears as a seamless part of the app’s design, matching its look and feel.

A native app is a type of mobile application that is stored on the local device. It is developed in a programming language that is native to a particular device.

App Store Natural Language Search uses NLP to interpret user queries, enhancing app discoverability and requiring developers to adapt ASO strategies for conversational search.

Non-organic installs, also be known as paid traffic, happen when a user chooses to download and install an app after seeing a marketing campaign.

App marketers can advertise directly on OEM devices either through direct partnerships. OEM advertising for apps occurs at many touch points throughout the device lifecycle.

Offer walls incentivize app users with rewards for completing tasks, enhancing engagement and supporting advanced ASO strategies.

Offline mobile app marketing is the practice of using non-digital advertising and marketing to drive traffic to an app’s page in the App Store or Google Play store.

Opt-in or opt-out refers to user's decision to receive product information from you. The opt-in rates of first-time users for marketing campaigns hovers at 63%.

An organic install happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store, or through word of mouth.

Organic Flow - is a number of unique users that came from store's search, lists in categories etc. They are all potential customers interested in trying the product.​

Organic installs refers to the app downloads and installs by users that discover apps by themselves through word-of-mouth on app markets, or from an app store keyword searching result.

Organic traffic is basically the number of visitors that come to your website due to the content you publish.

Organic user acquisition (UA) is the science of leveraging a set of marketing initiatives to drive organic installs.

Package ID is a unique name that identifies your app that can be found in your URL address.

App Package ID install (Package ID install) is a direct install by a package ID of the app or in other words by an app's direct link. The more installs an app has the more reliable it looks to users and therefore attracts more potential customers.

When you get more app downloads, eventually more users start paying attention to your app. And the amount of app installs will directly improve your app ranking.

A page view in terms of app analytics is when an app store visitor views your app listing page in full.

Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.

Mobile CPA is a pricing model used in mobile marketing and user acquisition campaigns that stands for Cost Per Action.

P2E games reward players with tradable assets, often as crypto, for gameplay achievements.

Playable mobile ads are ad units which offer users a snippet of interactive gameplay, letting users try out the advertised app before installing.

Boost your app's Google Play ranking with targeted SEO strategies.

App Positions(App Ranking) - is the ranked position of an app within the app store listings or 3rd party app catalog listing.

A post-install event is any user action or event that happens during usage of an app, after the app has been installed.

A pre/post App Store test is the practise of testing a creative asset on an App Store page and measuring its impact on mobile marketing and growth KPIs before placement and after, with the aim of improving a specific metric.

Preloaded apps are mobile apps which are installed and licensed on new devices before they’re purchased. It’s a common user acquisition strategy for advertisers who work with OEMs and carriers.

Product Page Optimization enhances page effectiveness to boost user engagement and conversions.

Progressive loading is a mechanism exclusive to ironSource that helps ensure a rewarded video is always available to play with zero latency, even just after another rewarded video closes.

App Promotion Strategy(App Marketing Strategy) - a set of methods to make an app visible on the market. That includes app promotion with AdWords ads, promotion with incentivized traffic, social media promotion and other methods.

Push notifications serve as a vital tool for mobile marketers to engage and communicate with their audience.

App Rate - a star point from 1 to 5 that a user gives to an app. The more positive rates an app gets on the store the better it ranks in categories and keyword ranks.

The app stores allow you to prompt users to leave ratings & reviews for your app. They highly influence conversion rates as people are much more likely to install an app with positive ratings and a large number of reviews.

App ratings and reviews matter a lot in a person's decision to download an app.

Re-engagement is vital as it’s a new channel for growth. Any way of increasing growth of an app / game is important to see an increase in installs, or re-installs in this case.

Referral Program - is a way to encourage people to tell other people about a product or service, offering special bonuses.

Referral traffic is great because it usually indicates that a searcher was interested enough in what they were consuming on another site.

A replicated app store page is a tool that third-party A/B testing platforms like ASOWorld use to replicate an App Store or Google Play environment in order to understand on-page behavior and run A/B tests.

Retention Rate(user retention) - a metric indicating how frequently a user opens the app after downloading the app.

Average revenue per user (ARPU) is an app metric that calculates revenue from an app’s users. ARPU is calculated by dividing total revenue by the app’s active users.

App Reviews - comments that users write on app's page to evaluate the app on Google Play & iOS Store. Users are always tied to a rating, and provide additional information or feedback about the app.

Making a positive first impression and cultivating a loyal community are achievable by actively engaging with user ratings and reviews.

Reward App(Offer-wall) - an app to which users receive tasks to install apps for a certain reward, usually for money. Such apps are created and used by incentive traffic providers or companies to promote apps on app markets.

Rewarded video is an ad unit which offers users a clear value exchange - users opt-in to watch a video ad and receive in-app rewards in return.

RFM is an acronym that stands for Recency, Frequency, and Monetary value, each of which corresponds to a key customer trait.

By understanding users in-depth, you can precisely target your audience and tailor marketing strategies to their needs and preferences.

RuStore, launched in 2022, is a Russian Android app store offering a secure, localized platform for apps and games, gaining traction in the Russian market.

Explore the Samsung Galaxy Store's impact on app distribution, best practices, and key metrics for optimizing your marketing strategy.

An SDK, known as a software development kit or devkit, is a collection of software programs for the purpose of creating applications across web and/or mobile platforms for a particular operating system.

SDK integration is the process of importing a library file, known as a software development kit, into your project in order to use that file’s functions.

Semantic core - is a set of keywords (key phrases) that describes an application in the clearest way possible. Creating your app's semantic core is one of the most important things in ASO.

SEO Metrics are measurable indicators that assess the success of SEO strategies in boosting an app’s online presence.

Session length is the amount of time spent by a user inside your app during a session. It tracks how long a user was having a continuous experience in your app and serves as an indicator of user engagement.

Short Tail keywords - are very competitive keywords and they have high search volume. Usually contains up to 3 words.

Leverage "Similar Apps" for increased app exposure and user downloads.

A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push.

The sports app market, expected to reach $8.03 billion by 2030, serves diverse needs with features like live streaming and fitness tracking.

SSPs help publishers automate the selling, managing, and optimizing of their ad inventory on the web and on mobile devices.

A Suppression List is an audience list that advertisers share with an ad network in order to enhance ROI during UA campaigns.

The mobile game target audience is broad, including various age groups, genders, and interests, essential for tailoring game development and marketing strategies.

Targeting is the process through which an advertiser identifies its target audience and then advertises to them through a variety of channels.

The “Today” page in the iOS 12 App Store is the first screen users see, featuring daily tips from Apple and highlighting the “app of the day” and “game of the day.”

Top charts boost app visibility, credibility, and downloads. They help ASO experts track trends and optimize strategies. Apple and Google Play have different approaches to top charts, impacting user discovery.

User-generated content (UGC) can be a powerful tool for game developers, allowing them to tap into the creativity and passion of their player base.

App Uninstall Rate - a ratio of app uninstalls to app installs (daily, monthly, yearly).

The definition of an uninstall is when a user deliberately removes an app from their device. In the world of mobile marketing, it is an important metric for measuring an app’s performance.

A USP is the unique benefit that sets your app apart; crucial for improving visibility and conversions in ASO.

Update Apps / App Store Update - An upgrade is a newer variant of this application compared to the one that is available to download from the App Store.

User acquisition - is a process that can include a variety of marketing initiatives, with the goal of increasing the number of users of your app.

Discover how user attraction can enhance visibility, engagement, and conversion rates through best practices, key aspects, and relevant metrics.

Mobile User Behavioral Analytics (UBA) is a progress about tracking, collecting and assessing of user data

User engagement measures the degree of user interaction.Key engagement metrics: average session count, average session duration, monthly active users, and daily active users.

Customer lifecycle optimization is a matter of focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of datas.

User personas are fictionalized representations of your target customers, based on research into target audience's needs, goals & observed behavioral patterns.

Understanding user retention's significance; key tactics for maintaining a strong user base; measuring techniques for sustained mobile app growth.

User segmentation is the process of dividing an app’s user base into groups based on their behaviors and demographics - such as age, paying or non-paying, in-app purchases, and more.

Exploring how user-generated content bolsters engagement; examples of effective UGC; ways for developers to encourage more contributions; navigating associated challenges for better discoverability.

UX is an abbreviation for User Experience. It describes the ease of use that visitors in a website are presented with.

View-Through Attribution measures how many users download an app after viewing an ad, rather than clicking on it.

App Visibility - is a score that measures how visible your app is in app stores. High visibility will lead to more downloads and vice versa.

Web attribution is the process, and supporting technology, of understanding and attributing the touchpoints of a consumer journey across the web, whether it’s on a desktop or mobile web browser.

ASO World is a platform that provides app store optimization services. ASO World helps you improve your app ranking on the app store!

A Win-back Offer is a marketing strategy to re-engage former subscribers by providing discounted or special pricing on auto-renewable subscriptions, configurable in App Store Connect.

XML is a flexible standard for sharing information on the internet that is both human and machine readable. It's used most for XML sitemaps for website development.