The most frequently asked questions about APP marketing.
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Usually if you stop promoting your keyword, and amount of organic traffic is not high enough, your keyword ranking might drop, so you might consider supporting your keyword with some amount of daily installs.
Higher rank means your application has a higher position in search for a keyword.
For example, your Android application is 50th in search for "rent cars" in the USA. After you optimized your app by buying keyword installs for several days, you get up in the search to the 5th position, as an example. With the 5th position in Google Play search, you have more visibility and higher chances to get organic traffic from search.
Keyword promotion is a process of installing your app by the required keywords (by which a user finds your app).
The keywords are words or phrases that represent search queries for which the app is searched by users.
Also, keywords are an integral part of app’s optimization (ASO). The more keywords you write in the description the more likely that users will find and install your app. This is why keywords are very important.
You should use keyword installs traffic to affect the rank of your app directly. It means that while users install your app via keywords, your apps’ rank regarding these keywords grows.
Further it helps target users to find your app faster as it will be in the TOP of the rank. Finally, you can boost your app’s rank faster and get a lot of organic installs soon after your app appears on the Google Play or iOS Store Market.
We recommend to choose keywords promotion for two obvious reasons: keyword installs will help you to boost your app’s rank and reach your target users faster.
For example: Package ID promotion will help to bring more installs to your application, but will not affect your rank or position of keywords in any way.