The most frequently asked questions about APP marketing.
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Usually if you stop promoting the keyword after it reaches top 1, when the organic traffic is not high enough, the keyword ranking might drop. So you might consider supporting your keyword with some amount of daily installs.
Normally only when your app is in top 3 position then you can get most organic traffic.
For example, when your Android app is at 50th position by searching "rent cars" in the USA, almost no one will find and install your app. After you optimized your app by buying keyword installs for several days, and your app ranking was increased to the 3th position, as an example. With the 3th position in Google Play search, your app can get more visibility and higher chance to get organic traffic from search.
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Keyword promotion is a process of installing your app by the required keywords (by which a user finds your app).
The keywords are words or phrases that represent search queries for which the app is searched by users.
Also, keywords are an integral part of app’s optimization (ASO). The more keywords you write in the description the more likely that users will find and install your app. This is why keywords are very important.
You should use keyword installs traffic to affect the rank of your app directly. It means that while users install your app via keywords, your apps’ rank regarding these keywords grows.
Further it helps target users to find your app faster as it will be in the TOP of the rank. Finally, you can boost your app’s rank faster and get a lot of organic installs soon after your app appears on the Google Play or iOS Store Market.
We recommend to promote by keywords for below obvious reasons:
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