Positive reviews will attract attention of visitors in app store.
Think by yourself: what will happen if you are seeking for good software and see positive reviews on its page in app market or official website? The fire of curiosity will burn in your soul. Here does the conclusion appear: high rating app on iOS attracts people and drives more traffic.
However, this kind of promotion does not have the direct target, it will play useful part in search optimization. It happens because in those comments people tend to use keywords. That’s why you can’t refuse to buy app store reviews.
Getting positive ratings and reviews plays an important role for successful app marketing strategy. People tend to read at least one review before they install an app and won't even consider downloading an app with 3-stars or less.
Ratings and reviews also influence your app store rank.
√ Get feature ideas and feedback from your users √ Increase productivity with reply templates √ Improve app ratings to increase conversion