Frequently Asked Questions
The most frequently asked questions about APP marketing.
Let’s look at the example with a popular keyword – <buy Instagram followers>.
We have delivered 1831 USA installs for this keyword in total. The promotion lasted 3 days: 2 days one after another, then there was a 3 day pause and again 1 day of promotion.
Before the keyword promotion, the app took 59th place for the keyword <buy instagram followers>. The chart shows that it has grown up in rank 55 positions higher.
After the promotion we get: the 4th place for the keyword <buy instagram followers> in the USA.
● First of all, analyze your competitors. In 99% of cases, you are not the first to the market. Therefore, you will find a couple of competitors in the TOP;● Brainstorm it. Collect all the ideas of the main keywords and its combinations.
● Select synonyms. At first sight, it may seem the simplest.
Here are some synonyms that fit our category:1. promotions keywords
● Examine the difficulty of keywords. Desired keywords can be difficult to promote. You do not need to choose high competitive keywords. You can easily use similar (long-tail or short-tail keywords) and promote them in the TOP by position. For example: You want to promote an app <Photo Editor For Instagram> with the keyword <Instagram> and bring your application into 1st place by request. Such a popular keyword will lead you to the TOP-250 because the competition is high. Therefore, in order to achieve your goals, you should choose a similar keyword, for example, <Instagram editor> or <Instagram photo processing>.
● Analyze competitors and their structure.● Gather the keyword matrix.
Everything depends on your application and competition. You have to take some factors into consideration such as the duration of the placement, number of installs, goals you want to reach.
There are some suggestions which may help your app to grow steadily:
Higher rank means your application has a higher position in search for a keyword.
For example, your Android application is 50th in search for "rent cars" in the USA. After you optimized your app by buying keyword installs for several days, you get up in the search to the 5th position, as an example. With the 5th position in Google Play search, you have more visibility and higher chances to get organic traffic from search.
Keyword promotion is a process of installing your app by the required keywords (by which a user finds your app).
The keywords are words or phrases that represent search queries for which the app is searched by users.
Also, keywords are an integral part of app’s optimization (ASO). The more keywords you write in the description the more likely that users will find and install your app. This is why keywords are very important.
You should use keyword installs traffic to affect the rank of your app directly. It means that while users install your app via keywords, your apps’ rank regarding these keywords grows.
Further it helps target users to find your app faster as it will be in the TOP of the rank. Finally, you can boost your app’s rank faster and get a lot of organic installs soon after your app appears on the Google Play or iOS Store Market.
We recommend to choose keywords promotion for two obvious reasons: keyword installs will help you to boost your app’s rank and reach your target users faster.
For example: Package ID promotion will help to bring more installs to your application, but will not affect your rank or position of keywords in any way.