Why ratings and reviews are crucial to app success?

Getting positive ratings and reviews plays an important role for successful app marketing strategy. Users tend to read at least one review before they install an app and won't even consider downloading an app with 3-stars or less. Ratings and reviews also affect your app store ranking:

1) Get feature ideas and feedback from your users;
2) Increase productivity with reply templates;
3) Improve app ratings/reviews to increase conversion.

 

What do you prefer: the hotel with 3 or 5 stars? If you are not short of money or both apartments cost the same price you will definitely choose the room with 5-stars.

The same happens with apps rating. Users suppose that opinions of other people can help them. The reason is simple: how can so many people be wrong?

Besides, App Store and Google Play have special scripts that range apps depending on their rating. In this case, apps with high ranking will be in the top of search results.

By increasing your rating, you acquire users’ approval and positive thoughts about your app, and gain more positive reviews.

Try to earn as many good comments as you can. And you’ll never be wrong if you buy 4-5 stars ratings.

Positive reviews will attract attention of visitors in app store.

Think by yourself: what will happen if you are seeking for good software and see positive reviews on its page in app market or official website? The fire of curiosity will burn in your soul. Here does the conclusion appear: high rating app on iOS attracts people and drives more traffic.

However, this kind of promotion does not have the direct target, it will play useful part in search optimization. It happens because in those comments people tend to use keywords. That’s why you can’t refuse to buy app store reviews.