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https://asoworld.com/aso-glossary/topic-app-marketing-basics

App Marketing Basics

Discover foundational strategies to enhance app visibility, increase downloads, and engage users effectively.
Home ASO Glossary App Marketing Basics

Who Will Benefit from the Course

Boost your app's market presence with advanced ASO tools designed to drive visibility, increase conversions, and track performance effectively.
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Startup Founders

Identify profitable niches in mobile app markets. Boost brand awareness, user engagement, and app success.
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Indie Developers

App marketing courses clarify strategies to promote your app, boost visibility, drive installs, and ensure success.
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Marketing Managers

Key app marketing theories guide managers in promoting apps, building brand awareness, and acquiring users effectively.
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Future ASO Specialists

Ideal for those seeking a profitable profession. Learn audience insights, efiective funnel, and success metrics,

What are App Marketing Basics?

Understand the fundamentals of app marketing, including key strategies for launching and promoting mobile applications effectively. Learn how to identify target audiences, craft compelling messages, and choose the right marketing channels to reach potential users.
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All the terms you need to know about App Marketing Basics

Amazon App Store Optimization

Amazon App Store Optimization is the process of enhancing app visibility, rankings, and downloads in the Amazon Appstore through metadata, keywords, and user feedback strategies.
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RuStore

RuStore, launched in 2022, is a Russian Android app store offering a secure, localized platform for apps and games, gaining traction in the Russian market.
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App Store Trader Status

App Store Trader Status is a compliance requirement under the EU’s Digital Services Act, necessitating developers to disclose specific information for app distribution in the EU.
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Galaxy Store App Promotion

Galaxy Store App Promotion helps developers increase app visibility and downloads on Samsung's platform through tailored optimization and marketing strategies.
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Alternative App Store

Alternative App Stores provide developers with platforms for wider app distribution, reduced competition, and targeted audience reach beyond major app markets.
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Top Charts

Top charts boost app visibility, credibility, and downloads. They help ASO experts track trends and optimize strategies. Apple and Google Play have different approaches to top charts, impacting user discovery.
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Custom Store Listings (CSLs)
Custom Store Listings improve app install conversion rates and user satisfaction by customizing app store pages for specific countries and user segments.
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Keyword Stuffing
Keyword stuffing is the overuse of keywords in web content to manipulate search engine rankings.
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Google Play Ratings
Google Play ratings, from 1 to 5 stars, are user-given scores that reflect app satisfaction and influence visibility.
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iOS App Ratings
iOS app ratings, ranging from 1 to 5 stars, reflect user satisfaction and impact visibility in the App Store.
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App Store Search Results
App Store Search Results are the listings that appear when users search for apps, influencing app visibility and downloads.
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Mobile App Internationalization
Internationalization readies apps for global use, separating locale-specific elements from the core code for easy localization.
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Metadata
Metadata comprises all descriptive elements related to a mobile application that contribute to its visibility and relevance within app stores.
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Android App Review
Insights on Android app reviews' role in app success and store ranking.
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App Clips
App Clips are small parts of iOS apps that provide users with quick access to app functionalities without requiring full installation, enabling immediate use of specific features.
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App Store Ratings
App ratings and reviews on the App Store significantly influence user perception and an app's ranking, guiding developers to optimize their apps for better performance and user engagement.
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Brand Keywords
A brand keyword in ASO boosts app discoverability and cements brand identity in app stores.
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Keyword Volume
High keyword volume suggests that a particular term is commonly used by potential users and can be targeted to improve an app's visibility and discoverability in the store.
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Cross-Channel Marketing
Although they sound similar, there are major differences between multi-channel marketing, cross-channel marketing, and omnichannel marketing.
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App Screenshot
App screenshots are found in. every app listing page. Both Apple App Store and Google Play require a minimum number of screenshots for your app to be published in the stores.
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Ratings & Reviews
The app stores allow you to prompt users to leave ratings & reviews for your app. They highly influence conversion rates as people are much more likely to install an app with positive ratings and a large number of reviews.
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App Icon
App Icon is a graphical element representing an application, impacting user acquisition by enhancing visibility and attractiveness within app stores.
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The dos and don'ts of mobile app UX design
UX is an abbreviation for User Experience. It describes the ease of use that visitors in a website are presented with.
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App Store Subtitle
The app store subtitle is the caption below the app store title as it appears throughout the app stores on all different placements.
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What about Apple Arcade & ASO?
Apple Arcade is a subscription-based platform offering ad-free premium games, transforming ASO strategies through curated visibility and user engagement.
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What is Organic Traffic?
Organic traffic is basically the number of visitors that come to your website due to the content you publish.
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Mobile Marketing: Best Practices and Key Aspects for Success
Explore the importance, best practices, key aspects, and relevant metrics of mobile marketing to enhance visibility, engagement, and conversion rates.
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Landing Page
A landing page is a targeted web page created to serve as a web visitor’s point-of-entry to your website, which is typically used in digital marketing to capture leads online via a form.
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App Preview Videos
The App Store promo video is a short video that appears on both the App Store product page and within search results.
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App Store Product Page - App Store Guidelines
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
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App Store Localization - ASO Guideline
App Store localization is the practice of adapting and localizing the metadata (elements) that a user sees on an app’s product page into a target language, in order for the app to be found in the target App Store.
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Google Play Short Description - ASO Glossary
The Google Play short description is a sentence that'll appear in the first impression of your Google Play product page below the screenshot.
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Apple Search Ads (ASA)
As an ad’s primary function is to increase discoverability to directly drive downloads, by investing in them there’s scope for real app growth.
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Long Tail Keywords - App Promotion Glossary
Long Tail Keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume.
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Keyword research - ASO Glossary
Keyword Research identifies valuable terms from search queries to optimize content and increase discoverability in digital platforms like app stores.
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App A/B Testing
A/B Testing is a method of comparing different app store elements to optimize conversion rates and improve ASO performance.
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App Title
Keywords placed in iOS & Google Play App Store metadata field have the strongest influence for App Store Rank. You're allowed 30 characters for the App Name.​
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App Category
The app category is the category in which an app is published in the app stores, that reflects an app's purpose.
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App Store Optimization (ASO)
App store optimization(ASO) is the process of increasing your app visibility within the app stores and improving app conversion rates. It is all about applying the scientific method to mobile KPIs that are related to the app stores.
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App Marketing Basics Practice & Solutions

Practical solutions based on massive success stories.
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Choose Marketing Channel
App store optimization and strategic data analysis are key to enhancing app visibility, user engagement, and competitive edge.
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App Store Optimization
Get our in-depth guide for ASO beginners, all tips you need to know about ASO on google play & iOS store. To help marketers start app promotion works easier.
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App Localization
Mobile app localization is essential for expanding user reach and entering global markets, and this article offers practical tips for successful localization.
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Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
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