What are Custom Store Listings in Google Play?
Custom Store Listings is a feature in Google Play that enables developers to tailor their app store listings for specific user segments. This powerful tool allows for the creation of customized product pages targeting particular audiences in selected countries. By uploading specific assets and text, developers can provide a more personalized and targeted user experience.
The primary goal of Custom Store Listings is to improve app install conversion rates by showing different versions of the app listing to different users. Each Custom Store Listing has a unique URL, which can be used in email campaigns or other marketing strategies.
How Do Custom Store Listings Work?
Google Play displays Custom Store Listings to users based on the specific location chosen by the app publisher. Typically, apps are localized to various languages, and users see the app version based on their device language and region preferences. However, Custom Store Listings allow for more granular targeting.
For example, if you want to target German-speaking users in Switzerland, who have German as their default language, you can create a Custom Store Listing specifically for them. This is particularly useful when there is no dedicated localization language for certain regions in Google Play.
In essence, a Custom Store Listing page is an alternative store listing page visible only to users based on their store country or app install state. If you have a sales promotion targeting only Germany, you can create a Custom Store Listing with sales details specifically for Germany. Meanwhile, German-speaking users in Switzerland, Austria, and other countries will see the default German store listing.
Are Custom Store Listings Worth the Time and Effort?
Custom Store Listings are highly recommended for app marketers with apps listed in Google Play, especially those with multiple language localizations and a global user base.
The benefits include:
- Increased Organic Traffic: Custom Store Listings can significantly boost organic traffic by delivering targeted messages to specific markets and languages.
- Improved Conversion Rates: By tailoring listings to the preferences and needs of specific user segments, you can enhance app install conversion rates.
- Enhanced User Experience: Providing a more personalized experience can lead to higher user satisfaction and retention.
However, implementing Custom Store Listings requires careful planning and the creation of additional store listing elements. It is essential to have a skilled in-house team or work with experienced partners to manage this process effectively.
COVID-19 UPDATE 
