What is the App Icon?
The app store icon is the only creative element that appears throughout the user journey in the app stores. It serves not only as a visual identifier but also plays a crucial role in branding and user engagement.
For organic users that find an app or game through top charts, search, or featuring placements, it appears in every listing.
For paid users that land directly on an app store page from an ad, it's one of the main visual assets they see on the first impression.
Why App Store Icon Pages are Important?
The app icon is often the first interaction with your potential users, which plays an important role in enticing users to further explore an app store product page and increase their intent to install.
So, if the icon is well-designed, your app can win in the first step in attracting attention and conveying professionalism & quality!
It really helps in increasing download rates, while in App Store Optimization (ASO), the app icon's design directly impacts Click-through Rates (CTR) from search results to your app's page.
App Store Icon Size & Requirements
Apple App Store
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App icons Guidelines from Apple Developer
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App Store
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1024px × 1024px (1024pt × 1024pt @1x)
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iPad Pro
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167pt × 167pt (@2x)
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iPad, iPad mini
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152pt × 152pt (@2x)
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iPhone
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180px × 180px (60pt × 60pt @3x)
120px × 120px (60pt × 60pt @2x) |
(Source: Apple Developer)
Google Play Store
💡 App icons Guidelines from Google Play
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Final size: 512px x 512px
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Format: 32-bit PNG
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Color space: sRGB
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Max file size: 1024KB
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Shape: Full square – Google Play dynamically handles masking. Radius will be equivalent to 20% of icon size.
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Shadow: None – Google Play dynamically handles shadows. See 'Shadows' section below on including shadows within your artwork.
App Store Icons Page and ASO
As mentioned above, a well-designed icon can enhance click-through rates from search results, thereby improving overall discoverability and download rates.
If you'd like to learn more details about App Icon and ASO, please check:
💡 ASO Creative Strategy: How to Design a Powerful App Icon to Grab Customers' Attention?
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