The concept of "App Store Trader Status" is a designation required for app developers distributing their applications in the European Union (EU) through Apple App Store.
This status is part of the compliance with the EU's Digital Services Act (DSA), which mandates that developers disclose certain information to ensure transparency and consumer protection.
What is the App Store Trader Status?
The App Store Trader Status is a classification that app developers must declare when submitting new apps or updates to the App Store for distribution in the EU.
This status determines whether developers are considered "traders" under the DSA, which affects how their apps are presented and what consumer rights apply.
Why is Trader Status Important for Developers?
Trader status is crucial because it impacts compliance with the DSA. Developers must provide specific contact information if they are deemed traders, which Apple will display on their App Store product pages.
Non-compliance can lead to the removal of apps from the EU App Store, affecting visibility and revenue.
How to Determine if You Are a Trader?
Developers must self-assess their trader status based on several factors.
These include whether their app generates revenue, engages in commercial practices, or is connected to a business activity.
The DSA defines a trader as any person acting for purposes related to trade, business, craft, or profession.
What Information Must Traders Provide?
Traders need to provide Apple with an address, phone number, and email for display on their App Store pages.
This information is separate from their Apple Developer Program membership details. Organizations must additionally ensure their D-U-N-S Number address is correct.
(Source: Apple Developer)
How Does One Enter Compliance Information?
To enter compliance information, developers need to access the Business section in App Store Connect and follow specific steps to confirm or update their trader status.
This process includes validating contact details through two-factor authentication and submitting relevant documentation.
What Are the Implications of Not Being a Trader?
If a developer is not a trader, consumers in the EU will be informed that certain consumer protection laws do not apply. Developers can opt out of trader status for specific apps, but they must still declare their overall status during app submission.
How Does ASO Relate to Trader Status?
From an ASO (App Store Optimization) perspective, maintaining compliance with trader status requirements ensures that an app remains available in the EU market.
This availability is crucial for discoverability and user acquisition, as non-compliance could lead to app removal, negatively impacting visibility and downloads.
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