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Home Blog App Promotion Strategy What Affects Your App Promotion Strategy? Choose the Right Channel for Your App

What Affects Your App Promotion Strategy? Choose the Right Channel for Your App

Dec 22 2020

Before formulating an application promotion strategy, we need to conduct a series of research on the status of the application market and the marketing of your main competitors, and get a general understanding of your target users, in order to promote your application in the search market. Choose the right promotion channel and effective promotion strategy. 

ASO World’s expert team analyzed the traffic data of various categories of apps and games in the Apple and Google app markets in 2020, the traffic ratio of each channel, and the download and installation data that finally reached the initial conversion. App gives some suggestions on choosing the right promotion channel.
App Promotion Strategy

What influences your app promotion strategy?


Before formulating a promotional strategy, in addition to the percentage of organic and unnatural traffic, it is worth considering the following parameters:

What do your competitors in your niche market care about?


For example, in the "casino" and "puzzle" categories, the percentage of search traffic is significantly lower than the percentage of paid traffic. Major publishers are investing in paid advertising. However, this does not mean that search volume in these categories is low. In this study, we only looked at the wall ni from the percentage ratio. In absolute terms, the percentage of search traffic may be higher. Therefore, it is important to evaluate the behavior of competitors in your niche market.

What is the percentage of brand traffic?


The higher the percentage of search traffic, the more ASO is required. However, it is important to highlight your market niche and look at the percentage of brand traffic.

For example, in the social media segment, the percentage of search traffic is high. But users are looking for specific brands: Facebook, TikTok, Instagram, etc. This means that non-branded search queries will be difficult to promote in this niche market. In this case, you need to invest in ASO, but you should spend more time on brand development.

How to determine the ratio of brand traffic to non-brand traffic?


1. Collect all search queries related to your niche.


To do this, find all search queries. Divide them into brand and non-brand. For example, in the field of ticket purchase, the brand query will be "American Airlines", "Delta Air Lines" and so on. Non-branded queries will be "book air tickets", "cheap air tickets", "online air tickets", etc.

To find the most popular search queries, you can use the "Most Popular Keywords" tab in ASOdesk "Keyword Analysis". For example, we found the most popular keywords related to air travel in the United States. The keywords of the tool can be added to the semantic core.

2. Estimate the percentage of branded and non-branded traffic for these queries.


See the number of users who search for apps using specific keywords each day ("Daily Impressions"). Analyze all keywords, then check the percentage and popularity of branded and non-branded keywords.

We analyzed 300 keywords in the U.S. aviation industry and found that 73,627 users are using branded queries to search for applications, while 9005 users are using non-branded queries. Brand keywords are eight times more popular than non-brand keywords.

How to choose an application promotion strategy?


Traffic analysis can help us understand in which categories App Store users find apps more frequently.

Applications with high organic traffic include: "books", "business", "catalogs", "food and beverages", "education", "finance", "news", "productivity", "reference", and "social" networks ", "Utilities" and "Weather". In games, the percentage of search traffic in the following categories is high: "Action", "Arcade", "Casual Games", "Educational Games", "Competitions", "Sports" And "Quiz".

Apps in the "Board", "Entertainment", "Navigation", "Lifestyle" and "Family" categories have a large percentage of advertising traffic. Among the following categories of games, the percentage of paid traffic is the highest: "Card", "Casino", "Puzzle" and "Text".

ASO World’s experts have given reasonable suggestions based on the above analysis results. You can use these suggestions to determine the appropriate promotion channels:

1) If the niche market is dominated by non-branded search traffic, then regular App Store optimization is very important. Therefore, you will need a staff ASO expert who will constantly monitor the location of the application through keywords, change the name and description, add queries to the semantic core, and analyze competitors' ASO strategies.

2) If the brand query traffic in the niche market exceeds 40%, it is important to set a budget for brand development: media publications, participation in exhibitions and conferences, SMM and influencers, TV and radio advertising.

3) If the search traffic percentage is low, the app will still require basic App Store Optimization. You need to add keywords to the name and description of the application, optimize icons and screens, analyze competitors, and track the rise and fall of various queries. However, in this case, you can spend less time and resources to optimize. It is sufficient to hire a few hours of staff per week or month.

4) If more than 20% of your traffic comes from selected ads, please promote your app in the suggestions. It is necessary to optimize the application, eliminate errors, perform visual optimization, improve the score and apply it to the App Store and Google Play editors.

5)Advertising traffic brings a lot of installs in most categories. Therefore, it is very important to place advertisements in applications, search engines and websites. The advertising budget depends on the percentage of organic traffic in your niche market.

Organic search traffic or inorganic traffic


Organic search traffic


Organic traffic includes: natural search traffic and direct browsing traffic. The apps that users find in the App Store will receive search traffic. This traffic is mainly due to effective app store optimization by app promoters. Their apps have also improved the ranking of the list. Visitors in the store are easily find this app in an obvious location in the store.

Non-gaming application traffic


We obtained apps from the "App Store" category and analyzed the install rate from different traffic sources.

The flow ratio of organic matter to inorganic matter in application


In the following categories, the percentage of search traffic (search) exceeds 75%: "Books", "Business", "Catalogs", "Food and Drink", "Education", "Finance", "Music", "News", "Productivity", "Reference", "Social Network", "Utilities" and "Weather". These apps have the most search volume.

These applications require App Store optimization. It is necessary to track the position through keywords, add new keywords to the semantic core, and analyze the promotion strategies of competitors.

Applications with less organic traffic need to focus on paid promotion channels. These categories include: "Entertainment", "Family", "Navigation" and "Lifestyle". It is very important to properly optimize such applications and send requests to add to categories or collections.

The percentage of ad visits to apps in the "Board", "Entertainment", "Navigation", "Lifestyle" and "Family" categories exceeded 40%. Publishers of these applications need to reconsider their advertising strategies and invest a large part of their funds in inorganic promotions.

Game application traffic


In green, you can see the game categories that account for a large proportion of search traffic: "action", "arcade", "casual game", "educational game", "competition", "sports" and "quiz". It is important to invest in App Store Optimization to promote these apps, as they get most of the installs from search.

The categories with a smaller percentage of search traffic are: "strategy", "simulation", "role playing", "puzzle", "casino", "card game" and "adventure". Users are less likely to search for such applications, but this does not mean that they did not search for them at all. Organic traffic calculated as a percentage alone will decrease. Therefore, it is very important to invest in advertising while performing basic App Store optimization.

A large portion of browsing traffic comes from the following categories: "Adventure", "Puzzle", "Role Playing", "Simulation" and "Strategy". Developers and marketers need to optimize the application and increase its rating in order to apply for the application to be included in the collection.

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Comments

  • Kathleen Hammond
    Where can I promote my app for free? Reply
    • Roy Knight

      @Kathleen Hammond There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure. Reply

    • Roy Knight

      @Kathleen Hammond A lot of app searches are performed on Google Play (53%) or on the Apple Store (47%). This makes app store optimization crucial to ensure your app is easily discoverable. Here are a few things you should keep in mind while optimizing your app. Pick the right app name, write an appealing app description, include relevant keywords, and prepare app screenshots or videos. Reply

    • Roy Knight

      @Kathleen Hammond Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app store's algorithms – they enhance your credibility and position in search results. You can also consider other review sites like G2Crowd, Capterra, or Serchen – remember to respond to each review. Reply

  • Donald Richards
    What Are User Personas? Reply
    • Bessie Underwood

      @Donald Richards User personas are a smart way to develop a mobile marketing strategy for your targeted audience groups. Each persona represents a group of users that are expected to have a particular user journey. Reply

    • Bessie Underwood

      @Donald Richards It’s your job as an app marketer to cater to their needs and streamline this process. A user persona is developed by segmenting demographics, mobile preferences and other unique identifiers relevant to your app vertical. Reply

    • Bessie Underwood

      @Donald Richards Having a complete understanding of that will be instrumental to your app’s success, will help you further down the line and ensure you make research-driven decisions. Reply

  • Cristina Howell
    As an app marketer, what are some of the best distribution channels for app marketing? Reply
    • Sarah Holt

      @Cristina Howell Answering this question will largely depend on your marketing strategies and goals. However, with the increasing mighty of the internet era, the good news is that promoting your app can be done in a matter of seconds to reach a large audience. Reply

    • Sarah Holt

      @Cristina Howell With the massive reach of social platforms, social media is another essential marketing channel to promote a two-way communication between you and your potential app users. It gives an excellent laboratory in which to test the accessibility and acceptance of a new product. Some of the common social media channels used for app promotions include Facebook, Twitter, Instagram and YouTube. Reply

  • Irving Sparks
    What is the main marketing objective for app promotion? Reply
    • Robyn Sanchez

      @Irving Sparks Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product. Reply

  • Joy Houston
    What is mobile app promotion? Reply
    • Levi Lewis

      @Joy Houston Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the marketing funnel. Mobile app marketing is the process of engaging your app users throughout their entire experience with your app: discover your app and download it. Reply

  • Rick Price
    What are the best app marketing strategies? Reply
    • Josephine Rowe

      @Rick Price Understanding the many ways you can market your app is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget and target audience. Reply

  • Melvin Jimenez
    How do I add a paid promotion? Reply
    • Marianne Duncan

      @Melvin Jimenez Select More options. Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.” Select SAVE. Reply

  • Harry Kelley
    Does YouTube have paid promotion? Reply
    • Dallas Austin

      @Harry Kelley While YouTube may not look like it, the company has effective paid promotion options that you can use to get more attention for your videos, channel, or brand as a whole. TrueView InStream ads are YouTube's way of creating "commercials" similar to the ones that you would see on live television. Reply

  • Randall Freeman
    What is a digital channel strategy? Reply
    • Howard Edwards

      @Randall Freeman What is a Digital Strategy? A digital marketing strategy is a plan encompassing a range of channels to increase sales, awareness, growth, and engagement for a product, service, or brand. Digital strategies should be timely, reasonable, and measurable. Reply

  • Cecelia Mclaughlin
    What are the 3 types of digital media? Reply
    • Benjamin Reid

      @Cecelia Mclaughlin In all three types of Digital Media, there are good strategies to activate, bringing the expected results in brand awareness, engagement, and conversions. Reply

  • Oscar Lane
    What are examples of digital channels? Reply
    • Jeanette Haynes

      @Oscar Lane 7 Examples of Digital Channels Web. Web sites including social media and video sharing sites. Search. Search engine results. Communication. Communication tools such as email or messaging apps. Apps. Mobile apps including apps launched by brands or e-commerce sites to drive sales. Online Events. Digital Media. Games. Reply

  • Wesley Watkins
    What is a zero level channel? Reply
    • Elmer Bowen

      @Wesley Watkins A Zero Level Channel: -A zero level channel, commonly known as a direct marketing channel has no intermediary levels. • In this channel framework manufacturer sells merchandise directly to customers. • An example of a zero-level channel would be a factory outlet store. Reply

  • Kelly Alvarado
    What is promotion and marketing? Reply
    • Ginger Hale

      @Kelly Alvarado In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand, or issue, most of the time is persuasive in nature. Reply

    • Ginger Hale

      @Kelly Alvarado The aim of promotion is to increase awareness, create interest, generate sales, or create brand loyalty. Reply

  • Casey Barrett
    What are the 5 channels of distribution? Reply
    • Grant Bridges

      @Casey Barrett Direct Channel or Zero-level Channel (Manufacturer to Customer) Indirect Channels (Selling Through Intermediaries) Dual Distribution. Distribution Channels for Services. The Internet as a Distribution Channel. Market Characteristics. Product Characteristics. Competition Characteristics. Reply

  • Rachael Elliott
    What is promotion and types of promotion? Reply
    • Carlton Aguilar

      @Rachael Elliott Though there are thousands or millions of different ways to combine them in your promotional campaign, almost every campaign uses one or more of just seven different promotional types: personal selling, direct marketing, advertising, public relations, sponsorship, sales promotion, and digital. Reply

  • Harvey Mcdaniel
    What is the best promotion strategy? Reply
    • Terry Ortega

      @Harvey Mcdaniel Drive More Traffic with Content Marketing. Content marketing is one of the key marketing strategies that can help you bring your brand in front of your audience. It's a form of educating your customers about the products and services you offer and related topics in your industry. Reply

  • Reginald Lopez
    What are the 5 methods of promotion? Reply
    • Vernon Weaver

      @Reginald Lopez There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing. Reply

  • Randall Mcbride
    What are examples of promotion? Reply
    • Jeffrey Tyler

      @Randall Mcbride Joint promotions. Whether your company owns several brands or you partner with companies in similar or related industries, you can make use of joint sales promotions. Social media contests and giveaways. Shopping sprees. Give branded gifts or bundles. Referral discounts. Reply

  • Sherri Rios
    What is the difference between promotion and sales promotion? Reply
    • Bradley Alvarez

      @Sherri Rios Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame. Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention. Reply

  • Garry Crawford
    What is the major role of marketing channels in supply chains? Reply
    • Jake Saunders

      @Garry Crawford The major role of marketing channels is to make products available at the right time at the right place and in the right amounts. ... Marketing channels also form a supply chain, a total distribution system that serves customers and creates a competitive advantage. Reply

  • Robyn Floyd
    What are the three marketing channels? Reply
    • Freda Watkins

      @Robyn Floyd The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales. Reply

  • Scott Bishop
    What is channel strategy? Reply
    • Don Sims

      @Scott Bishop Channel strategy is about finding the best way to expose your services, products and brand identity to possible customers. ... B2B brands typically use a “direct” or “indirect” sales channel strategy to build revenue. Direct sales are the simplest approach because they allow the vendor to sell to the customer directly. Reply

  • Rudolph Mullins
    What means paid promotion? Reply
    • Jaime Willis

      @Rudolph Mullins A lot of advertising platforms allow you to promote your content to a highly specific audience, attract qualified traffic and leads, and grow your customer base. If you've been afraid to start promoting content with paid ads or even wondered how they work, you've come to the right place. ... Reply

  • Kara Fields
    What are digital advertising channels? Reply
    • Vivian Gill

      @Kara Fields Digital marketing channels are platforms that you can use to reach your target audience with information about your brand, product, or service. Reply

  • Devin Fox
    Which type of media is most effective for promotion? Reply
    • Willis Owen

      @Devin Fox Here are some of the best types of advertising used by small businesses to promote a product, service or content: Social Media Advertising. Pay-Per-Click Advertising. Mobile Advertising. Print Advertising. Broadcast Advertising. Out-of-Home Advertising. Direct Mail Advertising. Target the Right Audience. Reply

  • Shane Hansen
    What are the 4 channels of distribution? Reply
    • Gustavo Murray

      @Shane Hansen There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels. Reply

  • Dana Perkins
    What are promotion methods? Reply
    • Joey Grant

      @Dana Perkins The main methods of promotion are: Advertising. Public relations & sponsorship. Personal selling. Direct marketing. Reply

  • Clayton Love
    Is discount a promotion? Reply
    • Dan Washington

      @Clayton Love Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. ... Sale promotions often come in the form of discounts. Discounts impact the way consumers think and behave when shopping. Reply

  • Bryant Harvey
    What are examples of marketing channels? Reply
    • Noah Leonard

      @Bryant Harvey Examples of marketing channels include: Wholesalers. Direct-to-distributors. Internet direct. Catalogue direct. Sales team. Value-added reseller. Consultant. Retail sales agent. Reply

  • Gordon Cruz
    How to choose the app name? Reply
    • Marshall Baker

      @Gordon Cruz The iOS app name can be up to 255 characters long, while the Android store has a minimum of 8 characters for the app name, and App Store only has one chance to change the app name, so it is important to choose a good app name. The most important thing is that nowadays smartphone users, the main downloaders, will only focus on the first 25 characters, so this part of the name title is very important. Do a thorough research on your competitors' target keywords and try to include them in the app title as well. Avoid using any special characters in the app name and make sure that the app name you choose is not too similar to the name of an existing app, as that will only bring more competition. Reply

  • Wayne Fields
    What is an advertising channel? Reply
    • Gretchen Robinson

      @Wayne Fields An advertising channel is a medium used by a company to advertise their products and inform the customers about some promotions. Other common examples are Websites, Direct Mail, Emails, Radio, TV and print ads. Reply

  • Santiago Jacobs
    How Does Mobile Marketing Work? Reply
    • Betsy Wade

      @Santiago Jacobs Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Reply

  • Gwendolyn Rivera
    What do I need to consider about the customer Characteristics in the process of selecting distribution channels for my app? Reply
    • Ernest Tucker

      @Gwendolyn Rivera This refers to geographical distribution, frequency of purchase, average quantity of purchase and numbers of prospective customers. Reply

  • Vernon Jackson
    What do I need to consider about the competitors in the process of selecting distribution channels for my app? Reply
    • Richard Barker

      @Vernon Jackson Marketers closely watch the channels used by rivals. Many a time, similar channels may be desirables to bring about distribution of a company’s products. Sometimes, marketers deliberately avoid channels used by competitors. For example, company may by-pass retail store channel (used by rivals) and adopt door-to-door sales (where there is no competition). Reply

  • Enrique Rogers
    What do I need to consider about the marketing environment in the process of selecting distribution channels for my app? Reply
    • Daryl Larson

      @Enrique Rogers During recession or depression, shorter and cheaper channel is preferred. During prosperity, we have a wider choice of channel alternatives. The distribution of perishable goods even in distant markets becomes a reality due to cold storage facilities in transport and warehousing. Hence, this leads to expanded role of intermediaries in the distribution of perishable goods. Reply

  • Geneva Paul
    Are There Alternatives to SKAdNetwork? Reply
    • Casey Lambert

      @Geneva Paul There are not really any direct alternatives to SKAdNetwork. What may happen is a mobile measurement partner (MMP) may choose to shift toward aggregated attribution solutions, which take deterministic and non-deterministic methods, differential privacy, and pieces from SKAdNetwork combined. With this in mind, utilizing a lot of SKAdNetwork data will need to be part of aggregated attribution to make it more accurate. Reply

    • Casey Lambert

      @Geneva Paul There will be advertisers who do not want to work with the limitations of SKAdNetwork. So, MMPs will likely still continue to offer the infrastructure framework for both link building for tracking without SKAdNetwork and user routing for deep linking re-engagement. Reply

  • Nathaniel Guerrero
    How to Prepare for SKAdNetwork Reply
    • Rogelio Morris

      @Nathaniel Guerrero There are a few ways to prepare for Apple’s new iOS IDFA user consent requirements. Though there are many things that companies may be looking into, here are some of the most important ways that you should consider preparing for the new requirements. Reply

    • Rogelio Morris

      @Nathaniel Guerrero Figure Out How You Want to Get Your Mobile Attribution Data and decide if You Will Guide Users Towards App Tracking Transparency. Reply

  • Mable Neal
    What do I need to consider about the company in the process of selecting distribution channels for my app? Reply
    • Ivan Robinson

      @Mable Neal (a) The company’s size determines the size of the market, the size of its larger accounts and its ability to set middlemen’s co-operation. A large company may have shorter channel. (b) The company’s product-mix influences the pattern of channels. The broader the product- line, the shorter will be the channel. If the product-mix has greater specialization, the company can favor selective or exclusive dealership. Reply

    • Ivan Robinson

      @Mable Neal (c) A company with substantial financial resources may not rely on middlemen and can afford to reduce the levels of distribution. A financially weak company has to depend on middlemen. (d) New companies rely heavily on middlemen due to lack of experience. Reply

    • Ivan Robinson

      @Mable Neal (e) A company desiring to exercise greater control over channel will prefer a shorter channel as it will facilitate better co-ordination, communication and control. (f) Heavy advertising and sale promotion can motivate middlemen in the promotional campaign. In such cases, a longer chain of distribution is profitable. Thus, quantity and quality of marketing services provided by the company can influence the channel choice directly. Reply

  • Jim Ball
    What do I need to consider about the middlemen in the process of selecting distribution channels for my app? Reply
    • Sadie Lee

      @Jim Ball Middlemen who can provide wanted marketing services will be given first preference. (b) The middlemen who can offer maximum co-operation in promotional services are also preferred. (c) The channel generating the largest sales volume at a lower unit cost is given top priority. Reply

  • Glenda Mack
    What do I need to consider about the market in the process of selecting distribution channels for my app? Reply
    • Calvin Henderson

      @Glenda Mack (a) For consumer market, retailer is essential whereas in business market we can eliminate retailing. (b) For large market size, we have many channels, whereas, for small market size direct selling may be profitable. (c) For highly concentrated market, direct selling is preferred whereas for widely scattered and diffused markets, we have many channels of distribution. (d) Size and average frequency of customer’s orders also influence the channel decision. In the sale of food products, we need both wholesaler and retailer. Reply

    • Calvin Henderson

      @Glenda Mack Customer and dealer analysis will provide information on the number, type, location, buying habits of consumers and dealers in this case can also influence the choice of channels. For example, desire for credit, demand for personal service, amount and time and efforts a customer is willing to spend-are all important factors in channels choice. Reply

  • Patrick Gill
    What do I need to consider about the product in the process of selecting distribution channels for my app? Reply
    • Roderick Vasquez

      @Patrick Gill Perishable goods need speedy movement and shorter route of distribution. For durable and standardized goods, longer and diversified channel may be necessary. Whereas, for custom made product, direct distribution to consumer or industrial user may be desirable. Also, for technical product requiring specialized selling and serving talent, we have the shortest channel. Products of high unit value are sold directly by travelling sales force and not through middlemen. Reply

  • Spencer Quinn
    How do you choose a marketing channel? Reply
    • Lauren Harper

      @Spencer Quinn The five key measurements of success are: greater brand awareness, lead generation, sales generation, customer education and traffic (for digital channels) and advocates (for traditional channels). Traffic is increased website and social media activity. Reply

  • Alison Schneider
    What do I need to consider about the product in the process of selecting distribution channels for my app? Reply
    • Dustin Hayes

      @Alison Schneider Perishable goods need speedy movement and shorter route of distribution. For durable and standardized goods, longer and diversified channel may be necessary. Whereas, for custom made product, direct distribution to consumer or industrial user may be desirable. Also, for technical product requiring specialized selling and serving talent, we have the shortest channel. Products of high unit value are sold directly by travelling sales force and not through middlemen. Reply

  • Marlon May
    How do you select a marketing channel? Reply
    • Allison Buchanan

      @Kent Walker The first way is to adopt the same marketing channels your competitors use, or find very similar ones (and this includes social media). This strategy can work well because you know that your competitors' channels have a built-in market for the types of products you sell. Reply

  • Jeremiah Gardner
    What role does the app play in the mobile marketing channel? Reply
    • Shari Reed

      @Jeremiah Gardner Mobile applications are one of the most popular forms of mobile marketing. Mobile app marketing focuses primarily on app promotion and customer engagement. If someone has downloaded your company’s app, chances are they are already a paying customer of yours. If you’re planning to market to your customers using a mobile app, your focus should be on retention and rewarding customer loyalty. Reply

    • Shari Reed

      @Shari Reed This can be achieved through a number of ways. Push notifications can be used to send alerts to your consumers directly on their phone screen, even if they don’t have the app open. You can also offer special coupons or deals through your mobile app using in-app messaging. Apps are a great place to start your mobile marketing journey because you have access to your customer directly. Mobile app marketing is less about converting new customers and more about turning existing ones into brand ambassadors. Reply

  • Emma Simon
    I have a new meeting app just launched on iOS app store, how do I promote my mobile app? Can you give me some suggestions for new application promotion strategies? Reply
  • Elbert Freeman
    What is the channel of SMS marketing? Reply
    • Simon Wilkerson

      @Elbert Freeman SMS marketing is better understood as text messaging marketing. This is probably the most obvious way to utilize mobile marketing. Marketers use SMS marketing to disseminate information, promote deals, creating buzz, and generating brand awareness directly to consumers via text. With SMS marketing, businesses can send direct texts to consumers who have opted in to receive messages from them about upcoming sales, new product information, and more. The benefit is that you can bypass the more nuanced marketing strategies and reach your customer right where they are. Reply

    • Simon Wilkerson

      @Simon Wilkerson And if you’re worried about customers feeling annoyed by texts, don’t be. Seventy percent of consumers think SMS marketing is a great way for businesses to get their attention. Just be sure you’re only contacting them with offers that provide them value. Appointment updates, package tracking, and coupons are just a few things customers enjoy receiving. Reply

  • Leland Lamb
    What does SMS marketing mainly focus on in businesses? Reply
    • Tara Matthews

      @Leland Lamb Easily track customer interactions and monitor the customer journey Send personalized content, coupons, and deals directly to the customer Build and strengthen customer relationships by providing direct value Reply

  • Brendan Harrington
    What apps are most popular 2020? Reply
    • Felix Montgomery

      @Brendan Harrington 1. TikTok 2. Zoom 3. WhatsApp 4. Facebook 5. Messenger 6. Instagram 7. Google Meet 8. Google Classroom 9. YouTube 10. Microsoft Teams Reply

  • Jeanette Newman
    What kind of apps are in demand? Reply
    • Annie Drake

      @Jeanette Newman There are a number of on-demand applications about which users are crazy. The reason being the extraordinary functionalities of an on-demand app development company in the modern world. On-demand apps have made a large number of tech-savvy individuals. It has helped in increasing the volume of internet surfing through mobile devices. The smart users of today desire a quick response to service requests. Therefore various Android app development services have brought a wide range of On Demand applications. Users can easily download them from the Google Play Store and then can use them for their respective needs. The technology of mobiles and mobile applications has evolved greatly and has advanced beyond human imagination, it is affordable and enables virtual socializing and other desired lifestyle goals. Reply

  • Elmer Vargas
    What are the main effective channels for app marketing? Reply
    • Desiree Tran

      @Elmer Vargas Effective app marketing means you’ll be covering a number of channels, both traditional and newer, while honing your messaging to attract the right users who your app is best suited to. 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app. 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it. Reply

    • Desiree Tran

      @Elmer Vargas 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them. Reply

  • Tommy Rice
    How do I promote my app on Facebook? Reply
    • Margarita Doyle

      @Tommy Rice To create a Facebook ad for your native app you have to follow those simple 5 steps: 1. Go to the Ads Manager and create a new ad First of all you need to go to the ads manager on Facebook. Choose the green button on the upper right side of the screen which says “Create Ad” and choose “Get installs of your app” from the list of objectives for your campaign. 2. Enter your target group Facebook offers the opportunity to enter your target group pretty precisely. We will give you an overview of the different options you have. 3. Set your spending and schedule your ad Now that you’ve set your target group it’s time to think about your spending. Facebook offers you to choose whether you want to set specific amount of money per day or a lifetime budget. The daily budget is recommended for a continuously ad, the lifetime budget for a specific length of time. Reply

    • Margarita Doyle

      @Tommy Rice 4. Create your ad Now you can upload up to 6 images with the size of 1200 x 628 pixels to create multiple ads. After starting your campaign you can track which of the campaign images performs best what will make it easier for you to plan upcoming campaigns with well performing ads. Choose a connected Facebook Fanpage for your app campaign to which your app’s icon and title will link to. Enter a headline and text for your app and choose your Call To Action. You may also want to enter a deep link to your app install ad, that will guide the user directly to a specific page in your app. 5. Place order Now that you’re done just press “place order” and wait for Facebooks approval of your ad. Once your app is approved by Facebook you may pause or stop it anytime you want. You also can make changes to your ad if you want to, but please note that once you have changed something your ad will approved by Facebook again. Reply

  • Brenda Nguyen
    Where can I promote my app for free? Reply
    • Angelina Robbins

      @Brenda Nguyen There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure. A lot of app searches are performed on Google Play (53%) or on the Apple Store (47%). This makes app store optimization crucial to ensure your app is easily discoverable. Here are a few things you should keep in mind while optimizing your app. Pick the right app name, write an appealing app description, include relevant keywords, and prepare app screenshots or videos. Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app stores algorithms – they enhance your credibility and position in search results. You can also consider other review sites like G2Crowd, Capterra, or Serchen – remember to respond to each review. Reply

  • Eula Mcdaniel
    What Are User Personas? Reply
    • Courtney Sanchez

      @Eula Mcdaniel User personas are a smart way to develop a mobile marketing strategy for your targeted audience groups. Each persona represents a group of users that are expected to have a particular user journey. It’s your job as an app marketer to cater for their needs and streamline this process. A user persona is developed by segmenting demographics, mobile preferences and other unique identifiers relevant to your app vertical. Having a complete understanding of that will be instrumental to your app’s success, will help you further down the line and ensure you make research-driven decisions. Reply

  • Marty Jefferson
    What is the main marketing objective for app promotion? Reply
    • Jacquelyn Burns

      @Marty Jefferson Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product. Reply

  • Annie Luna
    As an app marketer, what are some of the best distribution channels for app marketing? Reply
    • Norman Harvey

      @Annie Luna Answering this question will largely depend on your marketing strategies and goals. However, with the increasing mighty of the internet era, the good news is that promoting your app can be done in a matter of seconds to reach a large audience. With the massive reach of social platforms, social media is another essential marketing channel to promote a two-way communication between you and your potential app users. It gives an excellent laboratory in which to test accessibility and acceptance of a new product. Some of the common social media channels used for app promotions include Facebook, Twitter, Instagram and YouTube. Reply

  • Kara Jacobs
    How do I market my app on social media? Reply
    • Conrad Fuller

      @Kara Jacobs Hello, Kara, here are some bulllet points that i believe quite important for app marketing in social media: 1. Pump out the content 2. Use Paid Ads 3. Dabble With Influencer Marketing 4. Use Quora 5. User-Generated Content 6. Run Contests Reply

  • Lynette Hoffman
    What is mobile app promotion? Reply
    • Neal Walters

      @Lynette Hoffman Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the marketing funnel. Mobile app marketing is the process of engaging your app users throughout their entire experience with your app: discover your app and download it. Reply

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