With app advertising budgets decreasing, it has always been a problem for marketers to quickly and effectively promote their apps. In addition to these 'visible' aspects, ASO marketing can also improve users' initial impressions of the app, improve the overall quality of the app in the app market, and minimise the cost of marketing the app in these 'invisible' ways.
Keyword acquisition and optimisation
The easiest and most direct way for users to access an app is to search for the app or service they need in the app shop. The app, shown through the user's search results, is the first impression the app has with the user as they browse through the process.
As you can see from the data in the graph, when a brand new game app is developed using ASOWorld's Guaranteed Keyword Ranking Service, after a period of build up and build down, the app's search rankings for keywords in the shop skyrocketed and stayed in the top 50, eventually stabilising between around 35-40.
Research has found that most users are the first to focus on finding the app that appears first in their search results, and when your app is seen first in the results of a user's direct search, it is one step away from being successfully downloaded. Reducing the number of steps users have to take to find your app is what Guaranteed Keyword Ranking Service and keyword ranking services do best, reducing your marketing advertising spend and budget to a great extent in the process.
Of course, before you choose to increase your app's ranking through keywords and reduce your advertising spend, the choice of keywords is of utmost importance, as it is a matter of the app's subsequent development, which is only the most basic but also the most important step in app promotion.
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Different user groups are presented differently on the pages of the application market
Whether your marketing ads are placed on various social media platforms such as Facebook, Ins, Tiktok, etc., or using KOL marketing, or users search directly through the app shop, etc.,
all marketing traffic will eventually lead to your product page on the app shop. This multi-channel approach to marketing can therefore generate some churn in between, and having a consistent and seamless customer journey is essential to reduce churn and increase ad conversion rates.
Different types of apps correspond to different users, and different regions have different levels of introduction to app ads. The overall style of your app shop is very important, as it relates to the first impression users get when they click into your app shop interface. In addition, the app screenshots on your app store need to be aesthetically pleasing and relevant to your app and consistent with other promotional channels to reduce the psychological disconnect and improve the user experience.
There is also a space for In-app events in the app interface of the app shop, where we can use marketing of in-app events to attract users to download and learn about them, it is can improve user retention and conversion rates. When you want to learn more about the different users and markets that correspond to the market segments When you want to learn more about the different users and markets that correspond to the segments, you can choose our ASOWorld
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It becomes important to research and design a superb quality, well-optimised app shop product page, where your shop assets (text metadata and creative) and your app details app ads in the app marketplace need to be consistent.
Generally in the case of user-initiated searches, the top ranking apps have a significant advantage in browsing keyword search results. Whether in the app's subtitle, content presentation or reviews, etc., it is important to try to match the user's psychological expectations so that the user's browsing and app experience is seamless and the first interaction between the app and the user should try to develop a long-lasting relationship.The importance of application reviews
As well as designing and presenting a quality app shop page, your app reviews and ratings play an important role in conversions and, if negative, may have a negative impact on the effectiveness of your advertising and marketing.
App ratings and reviews play a crucial role in conversion. In general, users will not actively download apps with low ratings. To be precise, users are never keen to install apps with ratings below 4.0 stars and will choose to download higher rated apps when similar apps with higher ratings are available, so in a competitive app shop, ratings are very important.
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You can set up rating prompts as users use your app, but be careful to time your rating prompts so that they don't intend to cloud the user's experience; rating prompts are important to maximise the chances of collecting positive feedback and ratings.
Replying to reviews has also been shown to help improve average ratings. Reviews can also give you insight into what users suggest and what they like about your app. These can provide you with inspiration for future marketing campaigns and boost the success of your app advertising campaigns.