It's that time of year again when iOS developers and mobile development companies look for emerging industry trends. Apple Inc. has held one of the largest shares in the mobile application development market for over a decade, second only to Android. As a result, many businesses seize the opportunity to strategically expand their audience reach by developing iOS-based mobile apps.

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Meanwhile, the iOS platform strives to meet the expectations of its users by constantly improving its security and adding new app features. To remain competitive in the market and better address their customers' needs, companies that build mobile solutions for iOS should always follow emerging trends and implement them on time.

In 2023, staying on top of iOS app development trends will be equally important. We've put together a quick guide to the most recent iOS development features and technologies that will be important in the coming year.

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1. iOS 17

The wait for iOS 17 should not be too long, based on Apple's typical release schedule for new iOS versions.

Rumors about the new features are already circulating, including user experience enhancements, security and privacy features, an improved App Store experience, and new ways to customize Apple devices.



A redesigned notification center, more powerful AI features and abilities, a new home screen, and much more are on the way.

If you're an iOS developer, now may be the time to consider how to take your app development project to the next level, as iOS 17 may just provide you with the tools you need!

2. iBeacon

Marketing is changing, and Apple is making an effort to keep up. Since the introduction of iBeacon in 2013, it has become more than just an iOS app development trend; it has become a staple in marketing strategies.

What exactly does iBeacon do?

Using Bluetooth signals, iBeacon technology enables businesses to send notifications and information directly to users. As a result, it is an extremely effective tool for targeting local customers.

This could mean an opportunity for developers to create innovative apps that make use of this technology. For example, sensors in a store may connect to nearby Apple devices and send out discounts and special offers.

Store foot traffic will become more efficient, resulting in a better customer experience.

While this has been a trend in app development for years, Apple has been improving its capabilities ever since.

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3. Apps for Wearable Devices

"Wearables" is one of today's most popular buzzwords. Wearable apps are created for devices such as smartwatches, fitness bands, trackers, and other gadgets that have gained popularity due to their ability to display heart rate, oxygen level, blood pressure, and the number of steps taken during the day.

Modern wearable apps, on the other hand, go much further. The Apple Watch 5, for example, can perform electrocardiograms and detect panic attacks by measuring the pulse. Furthermore, in 2019, Apple announced the integration of the Apple Watch 6 with the Apple App Store. As a result, the number of iOS apps developed for the Apple smartwatch will grow, providing users with new features and capabilities.

Aside from the already common smartwatches and fitness bands, there is a lot of interest in smart rings that have unexpected features like car locking or a panic button.



Wearable apps are the latest trend in iOS development for everyday devices and more serious fields such as healthcare, particularly in the post-pandemic period. Wearable device manufacturers working with wearable app developers can unlock new IoT potential and make our lives easier.

4. Security

Apple is currently dealing with mobile security threads. And, while iOS is less frequently a mobile malware target than Android, Apple owners are concerned about security breaches. The closed nature of the iOS operating system, for example, makes it more secure and tight control over the apps published in the app store, reducing the possibility of threats.

Aside from that, the company creates a variety of kits and frameworks to prevent and combat data leaks and security breaches. HomeKit, CloudKit, SiriKit, DriverKit, ReplayKit, and ARKit are among the frameworks that have user privacy and app security built in. Furthermore, Apple recently introduced App Transport Security (ATS), a new networking feature aimed at establishing a higher level of security across various iOS applications, their extensions, and web services.



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5. Cashless Policy with Apple Pay

Apple Pay's success has demonstrated that cashless payments can be a great convenience for both customers and the mobile application industry.

Going out without cash is no longer a concern for iPhone users, thanks to Apple Pay, which allows them to buy products with just a few taps and swipes. Mobile phones are increasingly being used as digital wallets, and Apple plans to integrate Apple Pay into even more stores.

If you are developing e-Commerce businesses on the iOS platform, you should think about this. Apple Pay is simple to set up and will provide your customers with the convenience of a cashless transaction.

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6. iOS App Development: Augmented Reality (AR) and Virtual Reality (VR)

According to inside sources, Apple's first headset will feature a pair of 4K OLED displays, 15 camera modules scattered around the outside, and possibly support for eye tracking and hand gestures. This would completely transform the game for iPad, Mac, and iPhone apps!



Users can get a firsthand experience of Apple's virtual and augmented realities through apps ranging from education to gaming.

We've seen it in IKEA Place and Dance Reality, but it's only the beginning! Developers have a fantastic opportunity to create virtual objects in apps that take advantage of future VR and AR capabilities!