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May 11 2022
The mobile development market continues to thrive and the industry is experiencing leaping development. According to statistics, the revenue of global mobile app development market is expected to reach $44.3 trillion by 2027.
There are 6.63 million apps on Google and apple app stores. How will you ensure your app stands out? To survive and thrive in this digital age, you should keep up with the new booming trends.
Today, smartphones are the key to digital media success. It has fundamentally changed business models, operating models and markets at an astonishing rate.
Under such fierce competition, most mobile apps fail. The truth is, you can't succeed unless you keep up with the latest trends in mobile app development and know how to leverage them to develop powerful, feature-rich apps.
App that meet unique needs and provide a high-quality user experience will receive the highest level of user retention. In other words, the more users, the more revenue. The more you can translate these trends into app features and enhancements, the more your app's user base and your business will grow.
We'll provide you with a comprehensive list of development trends. Don't miss out the opportunities to innovate!
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Super apps with one-stop solution
Mobile learning - educational mobile apps
Rise of 5G for app development
Voice technology
AR&VR technology
P2P mobile apps
Great focus on mobile app security
Mobile Ecommerce growth for shopping apps
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Solving a user problem with one app is no longer a trend in mobile app development. Everything is changing today, and super apps are the first new trend to be observed in 2022.
The Super App offers a one-stop solution that allows users to solve multiple issues at once by offering a variety of services ranging from food delivery, shopping online, movie ticketing to financial services, online messaging, and ride-hailing. We found many leading apps getting their start on this recently.
According to the latest report, Meta launches new ad & messaging tools for businesses. Centralize communications all in one place and conversation may be a new opportunity for messenger apps to improve user retention.
Another vivid example of a super app is WeChat. It's a multi-purpose instant messaging, social media and mobile payment app from China with over 1.26 billion monthly active users from all ages.
For users of a super app, it is much more convenient to use one super app than to perform many operations in different apps. So it's no surprise that the demand for super-apps is growing.
Consumers in the USA interested in integrating multiple digital experiences in one comprehensive super app as of November 2021, by type
According to research, 67 % of U.S. consumers want to integrate at least two of their activities into one place, and about 11 percent want to use one app to manage their entire digital life. 20.38% of respondents are interested in integrating their online experience into a super app to access online shopping, travel, entertainment services and banking services.
In a world that is changing faster and faster, easy access to education is becoming increasingly important. Especially due to the COVID19 pandemic, the development of educational mobile apps is more important than ever.
Mobile learning is one of the most promising trends in mobile app development and shows no signs of slowing down. According to the data, the total global e-learning market is expected to grow by more than $370 billion by 2026.
Mobile learning enables people to learn content 24/7. Whenever and wherever, users can operate portable devices such as smartphones, tablets, and laptops to learn the knowledge and skills they need.
The mobile learning app provides users with the following advantages:
24/7 access to learning content
Great flexibility (users can access knowledge anytime, anywhere)
Personalized learning methods
A wide range of content available for learning
We'll provide you with an impressive set of data that shows you the prospects of the mobile learning industry. There are about 6.648 billion smartphone users in the world today. 89% of smartphone users download apps, 50% of which are used for education. 64% of learners find accessing workplace learning from a mobile device very useful.
Obviously, now is a good time to enter the market with your own creative, customized solutions.
5G is one of the trends in app development, but the widespread use of 5G is expected to be yet to come. According to forecasts, 5G links will grow to 40% of all connections in Europe and 15% of all mobile connections worldwide. So, what exactly is 5G and what does it mean for mobile app development?
5G is not a modified version of 4G. Fifth-generation wireless cellular networks (5G) are the latest radio technologies designed to enhance mobile connectivity and improve the overall user smartphone experience. 5G technology delivers:
High-speed performance (5G is 100 times faster than 4G)
Low latency to deliver data in just one millisecond
New opportunities to build more realistic and complex AR/VR apps, streaming quality 4K-8K and 360 video
5G will allow developers to build new features without cutting app performance
Smoother video streaming by enabling high-resolution live streaming at faster speeds
Secure mobile payments thanks to fast biometric data processing
As you can see, 5G opens up new opportunities for building more powerful apps and secure mobile apps than ever before. So, it's no surprise that meeting 5G standards is one of the most popular mobile technology trends.
Voice technology refers to the ability of a particular device to receive and interpret voice commands. In short, voice technology enables people to use voice commands to operate devices and perform internet searches.
Today, banking and financial companies are already leveraging voice technology in their mobile apps. People can now make payments through mobile personal voice assistants. Retail industry can also benefit from voice technology. Carrefour is a retailer integrated with Google Assistant that offers a voice-activated grocery shopping service.
Augmented and virtual reality have proven to be one of the best innovations to open up new opportunities for businesses across a wide range of industries. AR & VR development is the hottest trend in mobile app development this year. Statistics predicts that the global AR and VR market will reach $296.9 billion by 2024.
The retail industry is already taking advantage of this cutting-edge technology. IKEA uses AR to let users know what furniture looks like before they buy. L'Oréal has a virtual makeup app that allows users to see the makeup on their faces. Nike app enables users to scan their feet and get accurate sizing recommendations. Thanks to this feature, online shoppers are not afraid to get the wrong size and safely buy staffs online.
This technology is already changing the way people work and interact with customers, colleagues and the world, and it won't stop. AR and VR will increasingly be used in gaming, real estate, travel, healthcare, education, entertainment, and many other industries.
P2P payment apps like PayPal or Venmo allow users to transfer money from one person to another through a card or bank account connected to the app. With P2P payment apps, people can shop online, pay rent, transfer money to the users they want, and more.
We can observe different types of P2P mobile apps in 2022. These include:
Mobile operating system with built-in payment systems such as Apple Pay or Android Pay
Social media platforms with built-in payment capabilities allow users to make payments without leaving the app, such as WeChat
Independent vendors with their own payment systems, such as PayPal
Bank-based apps where the bank is one of the third parties that perform transactions, such as Zelle
Build your own P2P Payment apps can help businesses transact across borders and reach a wider range of customers, enhance customer trust and engagement, and avoid intermediaries who charge expensive services.
In addition, it is expected that some companies will expand payment options for customers by implementing technologies such as blockchain and cryptocurrencies such as Bitcoin.
According to the report, nearly every organization around the world has experienced mobile malware attacks over the past year.
Since the number of cyberattacks is increasing every year, cybersecurity is a priority concern. Fortunately, there are multiple ways to provide the highest level of app security. Here are some of them:
Data encryption, encoding sensitive data into codes to prevent any fraud
Two-factor authentication via fingerprint, face integration, voice recognition, or one-time password
Restricted access means that only authorized workers can access the customer's data
Data tokenization means replacing sensitive data with random lines of symbols
Reliable data backup to prevent loss of information when certain operations are taken on the data
Regular penetration testing to ensure a high level of protection and avoid future security issues
A single security issue can ruin your reputation and your users will soon be gone. Don't risk users' private data and your reputation, but take reliable protections. Before you start developing a mobile app, make sure your team has extensive experience in building reliable solutions to protect mobile security.
Nowadays, people are spending more and more time on smartphones, and accordingly, mobile commerce is becoming more and more popular. Mobile commerce makes the shopping and payment experience smoother and more convenient, allowing people to shop online anytime, anywhere, using mobile devices.
Especially due to the impact of covid19, users are more willing to transfer more of their needs to mobile phones. In order to meet the needs of the customers, every company, from large retailers to small businesses, should adapt its business to this mobile commerce trend.
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