Wondering how to attract more users for adventure games? In short, you need an effective marketing strategy for adventure mobile games. If you have an adventure game, you probably want to know how to get more users and become a powerhouse in the genre.
The secret to the success of top adventure games is a top-notch user acquisition strategy. It's true that your game needs to be great, but you'd be surprised at what can be achieved with smart adventure mobile game marketing.
Here are some great tips to help you attract more users to your adventure game.
Adventure game market overview
The total revenue of the adventure games segment is expected to reach USD 19,456 million in 2022. Total revenue is expected to grow at a CAGR of 9.93% (CAGR 2021-2025) and the market size is expected to reach USD 25,844 million by 2025.
In-app purchase (IAP) revenue in the adventure games segment is expected to reach $13.407 billion in 2022. Paid app revenue in the adventure games segment is expected to reach $211 million in 2022. The adventure games segment is expected to reach 14.208 billion downloads in 2022. The average revenue per download is currently estimated to be $1.40. Global comparisons show that the majority of revenue will come from China ($5,633 million in 2021).
How to drive your adventure game business with ASO?
As we all known, the basic ASO works always bring app marketers a good start. We focus on the direct app ranking factors which will affect your app visibility on app store as below.
● App store search optimization
● Game titles
● Short-description optimization
● Long-Descriptions optimization
Click "Learn More" to drive your apps & games business with ASO World app promotion service now.
App store search optimization
About 70% of app store visitors use search to find new apps. Unfortunately, we don't know what share of these games are available. Apps are typically searched by function and necessity. So far, so clear. For games, the situation is different because keywords are more difficult to formulate. What would you look for if you don't know the exact name of the game or publisher? It can be a genre, or something like "new games" or "popular games".
Obviously, the crowd will almost never find you through a search query, but that doesn't mean you should ignore this channel. Especially if you are a beginner. Major publishers can afford it, but if you're not already in the big leagues, don't ignore it. Take advantage of every opportunity.
Put keywords in the title. The classic way is to enter the name of the game, then separate it with a colon or a dash and use keywords to decipher its genre and features. You have 50 characters.
Short description optimization
Keywords in the abstract are also important in rankings. Since we're talking about games, sentiment is the bargaining chip. That's why the description should not only be functional (using keywords) but also as attractive as possible. You have 80 characters.
Long descriptions optimization
According to statistics, less than 1% of users extend the app description. Gamers are more engaged, with 5% of them clicking to read more. Of course, in each particular case, they may be few or many. It depends on the general traffic flow. What users want is a cool story. Show them why your game is fun. To do this, use some intrigue, drama and emoticons. Use HTML markup as well. Some text will look better in bold or in color. And of course, remember that Google Play is watching. It's often tempting to use lots of branded keywords so that the store will index your app by well-known keywords for well-known games. Don't do this.
You can follow the following pattern:
- A few words about the game: describe the plot, the atmosphere and the goal.
- Emphasize the experience. Tell the player about the purpose. Highlight some features and describe in more detail what the game will offer. An example: "Choose your fighter. Over 50 robots with unique designs and features allow you to find your own style".
- If you have any awards, please name them.
Indirect app ranking factors to improve the conversion rate of your adventure game
As we have discussed before, this is a very important point. Graphics are crucial as far as games are concerned.
Creative app Icons
Mobile games that have icons are easier to promote than regular apps. Usually, icons contain a character or some kind of gameplay (overcoming obstacles) or the main idea/difference of the application. The choice of graphics is mainly for A/B testing. By the way, different icons may perform well in different stores. You can also make different icons for each country/region on Google Play. Again, test them.
When it comes to games, a good video is essential. It can be used to showcase the game in special collections. In addition, an autoplay feature has appeared on Google Play that can significantly increase the TTR (Tap Through Rate). Usually, videos show gameplay, which is dynamic and has maximum appeal. But you can go beyond that. If you check the featured apps, you will see an interesting trend. Many videos are very cinematic, similar to movie trailers.
If your game is not very dynamic, such as a card game, then you can get by with screenshots. On the other hand, it is a challenge. Maybe you will be able to make exciting videos that will make you stand out from the competition and attract users.
A good way to take screenshots is simple.
- A backend game.
- A character (to test different characters).
- Text with key features or call-to-action phrases.
- The correct page orientation (test it too).
At least 4 screenshots. If you add at least 3 screenshots with an aspect ratio of 16:9, the application will be able to be displayed in other collections. You can also include keywords in the text of the screenshots, as they are indexed by Google search. All graphical elements must be tested to confirm the success of your theory with real numbers.
App ratings and reviews
Feedback is very important. Games work with human emotions. They are designed to entertain and occupy. Users are more involved in the process and they have expectations.
- Users read game reviews more often before installing the app than other apps. Therefore, there are two things to consider.
- Make sure that support contacts are added to the game so that feedback can be sent. Doing so will prevent some negative reviews from appearing on the game's page.
- Reply to reviews, fix bugs and ask for rating changes. This will show other users that you care - and that you value each and every one of them. Do use autoresponder cautiously.
How to measure your adventure game promotion performance with statistics?
How to promote an app on app store effectively and smart must be a very important topic for many app marketers. We'd like to talk about the ways to measure the game promotion performance in this article.
● Adventure game user statistics
● user retention rate of mobile adventure game
● Average session length of mobile adventure games
● Mobile adventure game conversion rate
Adventure game user statistics
In order to successfully market an adventure game, you need to know all the current mobile game statistics. This applies not only to the adventure genre, but to all other game categories.
It's true that getting a large number of users to install your game is important. However, getting loyal users is crucial to its success. If no users continue to play your game, you won't be able to profit from it, which is the ultimate goal of all developers.
User retention rate measurement of mobile adventure game
The handheld game market is saturated. Hundreds of new games are released every day. This is because there are many users who install a game, play it once and then move on to the next one.
That's why it's crucial to know how many players return after the first day of play. In addition, Day 1 user retention is an early KPI that shows the game's potential. If most users continue to play it - good news - it means you are on the right track. On the other hand, if almost all players abandon the game - you might want to rethink your strategy or even terminate the game.
The top 2% of adventure games have a high retention rate on day one, which is to be expected. 2020 is in the 46%/47% range. That's almost half of all players, which is very good. However, not all adventure games are successful at retaining players.
Retention rates for the top 25% of adventure games on day 1 ranged from 28.33% (July, August and November) to 29.53% (March). This is still pretty good for Day 1 retention.
For the median 50% adventure game, Day 1 retention rates ranged between 18.16% and 20.03%. The first half of the year is higher than the second half of 2020. The bottom 25% of adventure games ranged from 11.01% to 12.70%.
Here are some simple tips to improve user retention that you can try right away.
- Refine your design - there is always room for improvement
- Use push notifications - remind players to come back
- Reward returning players - loyalty deserves a gift
- Integrate social interaction - encourage players to share their progress or compete against each other
- Make it challenging - making your adventure game too easy can bore players
- Keep your adventure mobile game fresh - add new content and updates regularly
Average session length of mobile adventure games
Average session length is another important KPI that shows you how much time users spend in each session. It is measured from the time the user opens the game to the time they close it.
Let's take a look at the average session length statistics for some adventure games.
As expected for the top 2% of adventure games, the average session length in 2020 is quite long. From 50 minutes and 8 seconds to 61 minutes and 32 seconds.
When we look at the data for the top 25% of adventure games, it is significantly lower - from 8 minutes and 37 seconds to 9 minutes and 10 seconds.
For the median 50% of games, it's only half that - ranging from 4 minutes and 32 seconds to 4 minutes and 50 seconds.
For the bottom 25% of adventure games, the ASL ranged between 2 minutes 47 seconds (May) and 2 minutes 55 seconds (November).
Mobile adventure game conversion rate
Conversion rate is the number of users who make a purchase, and it is measured daily.
This metric has also seen a decline in most genres due to the rise of in-game advertising. On average, a mobile game has a player conversion rate of about 0.3%, while the top games have a conversion rate that is 2 to 3 times higher.
In 2020, the top 2% of adventure games have a user conversion rate between 3.72% and 5.86%.
For the top 25% of games in the genre, conversion rates range from 0.90% to 0.98%, remaining fairly stable throughout the year.
The median 50% of adventure games convert between 0.41% and 0.46% of players.
For the bottom 25% of adventure games, conversion rates are very low. They peaked in January (0.22%). Then as the months go by, we see a steady decline to 0.16% in the last three months of 2020.
The key to increasing in-game purchases is to offer dynamic in-game offers and explain to players how specific purchases can help them in-game.