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Mar 27 2023
As the mobile app market continues to grow, standing out from the crowd has become more challenging than ever. App ratings and reviews are key indicators of how users perceive your app. They have a significant impact on an app's visibility and growth in app stores.
Therefore, ASO practitioners must monitor user feedback and incorporate it into their ASO efforts. By paying attention to user feedback and continuously improving the app's user experience, ASO practitioners can improve app ratings and reviews, leading to increased visibility and growth.
In this blog, we'll talk about how app ratings and reviews impact your conversition rate in an effective app growth strategy, as well as how they affect your app's visibility and even your organic traffic in app stores.
You'll dive into the following topics:
To better understand the differences, let's first define ratings and reviews.
While Apple and Google define ratings and reviews similarly, there are some significant differences between the 2 platforms:
1. On Google Play, review content will affect your keyword ranking and search traffic opportunity.
Different from the iOS app store, app reviews that include your targeted keywords will much helpful for your searching keyword ranking on the Google play store. This benefit does not apply to iOS apps.
2. Google Play store ranking algorithm on downloads conversion rate.
Our app ratings and reviews strategies and efforts will have a greater impact on an app's overall rating score and reviews performance. Users are willing to choose ASOWorld app reviews and rating services together with ASO campaigns to drive their conversion rate on downloads, even the app ranking results.
⚡ Related reading: App Store Ranking Algorithm 2023: iOS App Store vs. Google Play Store
App ratings and reviews are essential indicators of user satisfaction and can greatly influence potential users' decision to download an app. If an app has positive ratings and reviews, it's more likely to be downloaded by potential users.
This means that the star rating of your app will have a significant impact on your conversion rate.
Let's have a look at some data on user experience and conversition works:
⚡ Monitor, analyze and improve your app's keyword ranking with Appranking's keyword management tool
We previously stated that visitors are willing to download an app with higher ratings and positive reviews including helpful content.
How the ratings and reviews of your app impact on the app growth?
Keyword VisibilityAs we all know, app stores take the popularity of an app into consideration when they rank apps or games. And the popularity mainly appears in app downloads, installs, user retention, and user feedback(app ratings and reviews).
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Given that an app's ratings and reviews have a direct impact on conversion, and a low conversion rate means a negative impact on your keyword and category rankings, ASA strategy, and ability to be featured, also means fewer app downloads acquisition and poor ranking capability.
Opportunity to get recommendations on the app store
According to our research, an app with a poor rating score of fewer than 4 stars, will not be featured on the iOS app store and will not be included in Google Play's featured app list. A quick glance at each app featured on Google Play's "Editors' Choice Apps" page reveals that they all have a star rating of 4.3 or higher.
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To summarize, it is critical to constantly monitor, analyze, and work to improve the rating and reviews of your app (Appranking can help you) together an effective ASO strategy.
In general, having a positive rating score will make it much easier to reach your app's visibility potential and ASO goals!
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