Here, we will share the growth story of a food & drink app from our users, and we will reveal how some of our effective strategies have helped the app improve its rankings during a short time within the app's success stories, as well as through promotion works for the app store search visibility to quickly boost our's app traffic growth.
From some recent mobile app marketing data, such as the Food waste apps add 14 million new Android users, we know that the value and growth space of food & drink apps in the app markets. We'll take a look at one of our users' food app's story, to find out how apps like yours have achieved their growth targets with our effetive ASO strategies, and what you can expect when working with us.
According to the report, the online food delivery industry revenue exceeded $31.908 billion in 2021 and is expected to grow another 5.8% in 2022. All in all, 111 million Americans used the Food & Drink app in 2021.
Great number, right? How to get the opportunity?
Our user's food app win its visibility increase by 150% and 5 main keywords ranked to TOP on app store during 2 monthes. With ASO strategies to optimize the PPO and off-metadata optimization works, our target is to get the mid-level app more app downloads and easier to be discovered.
The better your app store page’s performance and conversion rates, the more influence it will have on your rankings in in the App Store and in Google Play. Everything is connected. The easier you are to find, the more your organics will grow.
What we do for the food & drink app growth?
To click the "Promote Now" above (for ASO service, increase app installs, keyword installs service for app visibility, app reviews and ratings or guaranteed keyword ranking service for TOP 5 app ranking acquirement) to get your start now, taking reach to new heights for your apps and games!
We were tasked with improving organic traffic acquisition with the limited spend. This project would span 2~3 monthes, some of the most competitive months for food & drink apps. And the budgets means that we'd better choose the ASO way to grow the app mainly.
Our strategy focused on optimizing the App Store ranking for the food app using our ASO process. We would then support this approach by applying recommendations for UX improvements, on-metadata optimization, off-metadata optimization, and the monetization ways.
On-metadata optimization, includes app title and subtitle, Icons, video, screenshot optimization, etc.
Off-metadata optimization, includes app downloads, app installs, app reviews and ratings;
Keyword updates and continuous optimization;
UX and Monetization Updates.
The detailed app metadata optimization works are big topic, we ever introduce them in the basic ASO story about this food app: Case Study: How to Use ASO to Promote Your Food & Drink Apps?
We updated the keywords field to include keywords that were more relevant to food delivery, restaurant, order food, fast food. We also consided localization that increased the opportunity to rank for new and more keywords in the localized app store.
The key was to continuously update keywords and monitor all changes in keyword rankings.
We provided several UX recommendations to help increase engagement and monetization. We recommended updating the screenshots and video design to highlight fit most of their potential users.
For the monetization side, we also recommended simplifying the subscription plan by reducing the five options to three easier, more intuitive subscription options.
Number of Top 5 & Top 10 ranked keywords doubled;
Visibility Score increased by 150%.
By focusing our efforts on ASO, we achieved improved rankings and installs for this food & drink app. Continuous ASO optimization and monitoring helped to increase keyword rankings and improve overall app visibility score, and we got ahead by optimizing keywords that helped attract new users interested in fast food delivery.