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While Netflix still holds the majority of monthly active users in the U.S. with a 39% market share, its competitors are catching up with a combined 61%, according to the latest report on the streaming app market. New entrant Disney+ has been one of the fastest-growing streaming apps as the video apps market becomes more intense, and is now No. 3 in MAU's top U.S. apps. Its market share grew 17%, lagging behind Hulu, which grew 18%.
Netflix, Hulu and Amazon Prime Video combined accounted for 37% of downloads, with Disney+ coming in second at 17% in the US. Both apps have been busy expanding their offerings and diversifying their streaming content portfolios.
In streaming app market, we saw some of the biggest growth drivers. In terms of user acquisition strategies, market strategies such as new releases, events, and exclusive offers have prompted many users to flock to these platforms, while in the app market, which accounts for nearly 70% of the app store search traffic, it relies more on app store optimization Strategy innovation, ranking boost and visibility optimization of the app.
Below we'll share how we've helped our users' new video app drive its app downloads and search visibility with an effective ASO strategy.
What we do for the food & drink app growth?
To click the "Promote Now" above (for ASO service, increase app installs, keyword installs service for app visibility, app reviews and ratings or guaranteed keyword ranking service for TOP 5 app ranking acquirement) to get your start now, taking reach to new heights for your apps and games!
In this case study, we'll take a closer look at the steps we took to increase organic downloads of one of our users' video apps by 66%. We hope it provides some useful app store optimization strategies and gives app promoters more inspiration.
You may wondering about these topic:
What is our ASO strategy for users of this video app?
Our keyword optimization process for US and non-US countries.
The video app name remains anonymous here to protect the privacy of our customers. The video app of our user is released in 2021 and has a very good foundation. Our team has been involved in the early stage of the user's app promotion works, and helped the app reached about 1,000 traffic daily within "Ads + ASO" strategy during 3 monthes.
Our user's target this time is continue to level up its traffic acquisition and app downloads increase.
The limited budget and startup team, which means that we will rely more on ASO strategy and comprehensive data analysis support.
Market research and keywords research to identify growth opportunities;
App Store conversion optimization;
ASO strategy.
*Detailed strategies we driven step by stey during the progress you can visit: Case Study: How We Used ASO To Help Users Video App Win 60% Increase In App Downloads?
About the entire keyword optimization process:
Start by digging in and create a long list of valuable keywords that are relevant and have significant traffic.
Evaluate whether the app already ranks for them.
Evaluate our chances of being in the top 10 or higher based on the level of competition.
Select the final keyword collection.
Embed selected keywords into titles, subtitles, and descriptions.
Submit a new keyword list.
Measure, iterate, measure...
On iOS app store, we see big improvements in all metrics. However, ASO on Google Play drive the user's video app be ranked #1 for 2 major keywords for around 1 month. And 31% increase in app downloads after the first stage of app store optimization.
60% app downloads increased after the app store conversion optimization works.
