With the increasingly fierce competition in mobile app stores, the cost of traffic continues to rise. In addition to the cost control of user acquisition, more and more app promoters become to focus on the topic about how to improve the conversion rate of traffic. And the user loyalty management and user retention have also become a depression for growth and cost reduction.
Here, we will share the case of a health application of our users. With the successful story we sharing, about which we help user's health app to tap growth opportunities step by step, our choices under certain conditions and the strategies we determined, hope to bring app marketers more inspiration and insights, to find strategies that suit for their app growth.
What we do for the health app growth?
To click the "Promote Now" above (for ASO service, increase app installs, keyword installs service for app visibility, app reviews and ratings or guaranteed keyword ranking service for TOP 5 app ranking acquirement) to get your start now, taking reach to new heights for your apps and games!
The application name remains anonymous here to protect the privacy of our customers. But to give you a better idea of the health and fitness app's story we're sharing, we found one of their competitors' apps from the Google Play Store below.
In this case, the user proposed multiple promotion goals. Let’s talk about one of them first, mainly around the goal of increasing the organic conversion rate of the app. The following describes how we help users analyze the target user group and research and analyze the characteristics of the application.
The usage habits of potential users, as well as the formulation and optimization of promotion strategies, enabled this health app to triple the organic conversion rate for users in a short period of time.
● Market research and app personalization development
● Identify appropriate KPIs and improve organic conversion rates
● Optimize the total cost of ownership (TCO)
As a start-up team, in the case of limited team operation capabilities, choosing a third-party professional team to support and an effective promotion strategy is crucial to achieving the growth of the application market. A good start can help applications quickly gain early app ranking algorithm authority and harvest early traffic.
Gaining insight into the feedback and suggestions provided by early users is a key component of building product-market fit.
Access to user behavior data can add the missing pieces to the puzzle, and these insights can help them capture user enthusiasm.
Target user analysis, user stratification and user habit analysis;
Better understand the user's automated journey;
Personalization to improve user adoption and outcomes.
Detailed solutions for this case you can visit: Case study: How Can We Help User's Health App Triple The Organic Conversion Rate With User Data-driven?
After about 3 months of optimization, the personalized features of the application are continuously optimized by studying the habits of users. Through our big data support and intelligent data analysis, better user experience and helpful features, we have helped users health app achieve 3 times the organic conversion of the application.
Well-planned campaigns help health apps successfully advance their growth plans, stimulate the enthusiasm of target users, encourage users to enter the app, and continuously increase user stickiness.