According to the latest app market report, we know that shopping apps, along with hyper-casual games and financial apps, are among the highest in global downloads and user popularity in 2021. From a variety of well-known social applications, such as Instagram, twitter, etc., to continuously improve the development of shopping and brand awareness features and related user experience, research on user habits and appropriate user promotion for shopping applications procedures will become increasingly important.
Today, our topic will focus on the conversion rate improvement strategy of shopping applications. Through the rapid growth story of our users' shopping applications, we will discuss how to tap market opportunities and effectively increase the conversion rate of your applications, thereby further enhance the value contribution of the acquired traffic.
What we do for the health app growth?
To click the "Promote Now" above (for ASO service, increase app installs, keyword installs service for app visibility, app reviews and ratings or guaranteed keyword ranking service for TOP 5 app ranking acquirement) to get your start now, taking reach to new heights for your apps and games!
Some data can give us a clear perception of the value and growth space of shopping apps in the app markets:
Global mobile retail e-commerce sales to reach $3.56 trillion in 2021.
Mobile is now the leader in e-commerce, with 67% of e-commerce sales in 2021 coming from mobile.
In 2021, shopping app usage time will exceed 100 billion hours, an increase of 18% year-over-year.
Ahead of Black Friday 2021, top e-commerce apps saw a 35% increase in monthly active users compared to pre-pandemic levels.
The application name is kept anonymous here to protect the privacy of our customers. But to give you a better idea of the shopping app story we're sharing, we found one of their competitors' apps on the Google Play Store below.
The user's app has been released for several months, but in terms of traffic, it mainly relies on paid traffic from advertising channels, and organic search ranking and traffic acquisition have not made good progress.
In this case, the promotion goals proposed by our users are app store optimization and organic traffic acquisition, as well as optimization of traffic quality and conversion rate when the advertising budget is limited.
Market research, target user persona, and keyword research;
Identify appropriate KPIs and improve organic conversion rates;
Optimize the app product page on app store, metadata optimization and basic data optimization;
As a start-up team, the user's promotion team is insufficiently configured and limited in terms of team operation capabilities. And the advertising budget is also limited, which means that the further growth of their applications needs to rely on the optimization of the app store to a greater extent.
In this case, choosing a third-party professional team to support and an effective promotion strategy is essential to achieve the growth of the application market. A good start can help apps quickly gain the authority of the early app ranking algorithm and harvest early traffic.
Basic ASO with metadata optimization (includes app title, subtitle, descriptions) based on a comprehensive marketing research and keyword research;
Off-metadata optimization, such as app downloads amount, positive app reviews & ratings;
Creative app product page optimization, such as app Icons, Screenshots and video;
Detailed solutions for this case you can visit: Case Studies: How To Use ASO To Increase Your Shopping Apps Conversion Rate?
How E-commerce Apps Increase User Engagement & User Retention With Better Mobile App Experience?
Through the analysis of the top 20 shopping applications on the app store, we summarize some shopping app optimization strategies and use them in the optimization of our users' apps. Combined with our big data analysis and continuous optimization data analysis, we continuously adjust and optimize our promotion strategy to help users in terms of application keyword coverage, application search visibility, etc. achieved amazing growth during 2~3 months.
Through continuous analysis, we can easily deduce what is working, what is not, and what can differentiate the user's app from the competition.
Key points need to be considered:
Differentiate your app;
Remember the basics;
Know your audience;
Prioritize the benefits of your application.