You plan to launch your mobile application soon. But just having a plan won't work. You must consider the next steps you need to take. First, you must find the most effective way to promote your mobile app. What better way to indulge in mobile app marketing than to use animated explainer videos?
Creating an interesting explainer video for your mobile app is a smart way to increase brand awareness, attract potential users and convince them to download and use the app.
It makes sense to use explainer videos to market your mobile app because they have good retention rates. Viewers have a higher chance of purchasing a product after watching an explainer video.
Read on to learn how explainer videos work in mobile app marketing and the different ways you can use them to promote your app.
How does explainer video benefit your app
Explainer video engages more users than other
Explainers are probably the most engaging form of content for raising awareness of mobile apps. People like to watch rather than read, and people retain more of what they see than what they read.
That's why video tops the list of different marketing media - especially where the ultimate goal is to encourage viewers to take the desired action.
People tend to be positively influenced by watching branded video campaigns. This means that the explainer engages the viewer to some degree and they are more likely to convert and drive brand sales.
Explainer videos are simple and easy to understand. They effectively convince potential customers to download your mobile app and become loyal users.
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Explainer videos build your brand awareness
Video is the most engaging form of content and can increase your awareness of your application. People prefer to watch rather than read, and science shows that they see more than they read. It's no wonder that video content tops the list of marketing methods - especially if your goal is to encourage viewers to take action.
Explainer videos convey the main points of your application and build brand awareness in less than a minute. Explainer videos are short in duration, just long enough to grab the viewer's attention. Eighty-four percent of respondents to a survey said they were positively influenced by watching a branded video campaign, meaning viewer engagement is enough to lead to conversion. Animated explainer videos are quick and easy to digest content that can convince your prospects to download the app and become users.
Can't explain your app any better
There is nothing better than an animated explainer video to help promote your app. This type of video can showcase the main features of your app in less than a minute. You can use the explainer to summarize and communicate the purpose of your app in a clear, compelling and interesting way that corresponds to the modern and interactive features of your app.
Animated interpreters are highly explanatory but at the same time very short, allowing application creators to explain complex ideas in a fun and fast way.
Explainer video brings higher ROI
88% of video marketers believe they are getting a higher ROI with video. In addition, 43% of companies believe their caller support rates have dropped significantly due to explainer videos.
Interestingly, explainer videos can be used across multiple channels as part of a marketing campaign. The return on investment for a well-produced explainer video includes not only an expanded user base and increased brand awareness, but also cross-platform video usability and reduced operational costs. Considering the benefits you can gain from a narrated video, the total cost of producing it may seem negligible to your business.
Improve the ROI of your animated explainer by:
- 1. plan ahead - develop a strategy for your video to ensure it has the greatest impact on your audience.
- 2. research your target - you need to know who you want to attract and convert.
- 3. distribute it to all your channels - embed it on your website or landing page, post it on social media, send it to your email newsletter, or even embed it in your email signature.
- 4. create an evergreen video - avoid referencing current dates or information that may have changed to keep the video fresh. For example, if your product may change in the future, focus on its benefits rather than its features.
What a good explainer video looks like
Consider the length of your explainer videos
Another major aspect of marketing your mobile app with animated explainer videos is their length. If you've ever watched an engaging and entertaining video on YouTube, you know how frustrating it can be to be interrupted by ads that you can't skip, especially when they last for several minutes. It's not very pleasant!
And it doesn't feel like it at all! That's why it's always recommended to keep animated narrated marketing videos short and to the point. Such videos will keep viewers focused and won't frustrate them with endless blocks of text.
Use easy and clear language in explainer videos
It is important to use both text and visuals in animated explainer videos. However, simply bombarding viewers with technical jargon and big words doesn't work. In this case, viewers are less likely to use or download your app on their devices. Your app won't get the audience's expected attention.
If you want things to go the way you want them to go, make sure you use clear language in your animated explainer videos. Use language that the audience can easily understand. Your language should be simple enough to understand so that the audience understands all the content of your mobile app.
You may even choose to use a step-by-step approach or tutorials, as they have a higher chance of success. With these videos, your future customers will feel more engaged in using your app.
How to make an explainer video for your app?
Every explainer video agency has its own characteristics when it comes to creating great explainer videos, but one more key factor we have to keep in mind is to make our creations straightforward and engaging enough to bring the viewer to their feet. The following outlines the necessary steps to follow to produce any type of explainer video.
Developing the Idea
Before getting into the technical and creative aspects of this process, you need to:
Identify your target audience. Because without a clear understanding of what your target audience looks like, how they are perceived and what they expect from the products and services offered, you will not be able to further produce your video.
What is your message? Having a clear and thought-provoking message will generate the most interest and excitement in your audience. Your message will set the stage for your script.
Writing the script
Without a properly crafted script, the entire video will fall apart. Here are the key points to keep in mind as we write powerful and meaningful scripts
Keep your script simple and straightforward. Don't try to go overboard on the details.
Keep the audience engaged for 30 seconds. At this point, the attention span has diminished, and to keep people interested, you must show something that keeps your customers engaged until the end of the video.
Build your script in a meaningful way. The tone of your script should be compelling. Don't write in a way that feels rushed and forced
Prioritize your target audience and you will already know the type of problem your target audience is facing. The solution to that problem should be very clearly narrated.
Talk directly to your audience. This is a plus point because it will help build a long-term relationship.
Tell a story, be creative and innovative
While keeping all these points in mind, it is also vital to include a short story of your brand in your video. Outlining what sets your service apart from others and how it was created and further developed will always keep the interest of your audience. This can be of great benefit.
Apply demo illustrations
Next, this is the part where we get additional ideas. During this phase, characters and their surroundings are created, and in the case of creating characters and their environments for the app demo, we make sure to make it fun and exciting. We make sure that our illustrations are interesting and engaging enough to grab the audience's attention.