The algorithms of Google Play and Apple Store are constantly updated, and as app developers and ASO experts, we must keep up with these changes in a timely manner and continue to effectively carry out app development and marketing work. What important changes to the ASO strategy will the updates to the Google Store and Apple Store throughout the last year bring? We're always on the lookout for these issues, so today we're going to talk about changes in Google Play and Apple Store, and we're going to offer a response.

• App Store offers the possibility to create Custom Product Pages. This feature allows the creation of up to 35 app pages that can be displayed to different types of users. For example, you can create a special page for targeted audience and display this page to them so that you will get the most relevant traffic.

Of course, the premise of being able to accurately locate the target audience is to have an accurate user profile, and you can understand the needs of users through competitor analysis, market research, and so on. You can register a free account and find some useful ASO tools in the dashboard to do your a favor.

* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.

Or click the "Promote Now" above (for increase app installs, or keyword installs and app reviews and ratings service for app visibility).

• The App Store provides the possibility to create In-App Events. This feature allows you to tell your app users about any upcoming events in your app. Imagine you have an app where users should compete with each other. You can create an event that will appear on app pages, search results, personal recommendations, and your users will know that a specific event event (for example, a large tournament in a game) is coming. Another important thing about In-App Events – their titles (30 characters) and short descriptions (50 characters) are indexed by App Store!

• There is also an update in the search results list, where all apps downloaded for IOS15 devices become displayed as no screenshots. It means you need to pay more attention to the design of your visual metadate. The quality of the graphics you display in the app store effectively affect your auidience's choices.

If you are confused about your design of the visual metadate, why not try our ASO service? It will offer you a comprehensive ASO strategy which includes customized icon design and screenshots design and so on.

Changes and updates on Google Play

• The biggest update on Google Play last year was of course the reduction in the length of the title from 50 characters to 30 characters, as was the case with the Apple Store. Superlative keywords that suggest store performance such as “top,” “best,” or “#1,” “1 million downloads,” also need to be cut from the title, icon and developer name. Misleading graphics indicating store rankings or promoting deals will be banned, as well as emojis and other special characters. 
  
  

Everyone will worry about how this will affect the ranking of app keywords and the overall performance of the app. ASOworld users were also affected by the update, and the change of ranking led to the loss of position, but we adjusted the ASO strategy in time to help customers fix the problem. Our keywords install service is is more reliable than you might think.

• Google Play began grouping reviews by region, not just device language. Previously, if you used English as the language of your device, you would see comments from users who spoke English at the same time, regardless of the country they were from. But since November 2021, Google has changed that, and now you can see reviews from users in your country.
  
  

Of course, this also affects the rate display, because now you are seeing a medium rating for apps in your country, not the whole world.

All these updates are available in the Google Play console, where you can filter reviews and ratings. All you need is a Play Console account to access these functions.

• Recently, Google Play suddenly updated the relevant pages on its PC side and H5 page.
  
  

• Google even starts showing deleted reviews with links.
   

As you know, we offer guaranteed reviews service, and the main option to check if a review is valid is to click on the link we provide as a report. In January 2022, we noticed that if you have a link to a review, you can follow it and view the text, even if the review has been deleted and is not available on the app page.

• Google changed the list of apps on the web recently. The new version has also adjusted the search results page for non-brand words, and the current online version highlights the information display effect of the cover image on the entire app, and also gives more power to display app information.
  
  

Conclusion

These are the most important updates of the two stores we have noticed. They are associated with ASO strategy, reviews and ratings , and store updates. We know that the algorithms are always updated and sometimes it is difficult to follow them, but don't worry, we are always here to check the situation of the store in order to understand and inform you as our customer. Do not hesitate to contact our ASO experts to get the latest updates of your app promotion strategies!