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Dec 9 2020
Your App Store optimization results will be affected by metadata, indexing methods, and ongoing maintenance.
The Apple Store will study how you organize the title, subtitles and keyword library for your application. Apple will use all the words you use to build the basis for keyword ranking. Our expert team uses proprietary technology to continuously research and understand how ASO is related to store algorithms, what keywords are most suitable for applications like yours, and give you the best optimization strategy recommendation.
The app title is crucial to how ASO works in the Apple App Store. Apple allows developers to add titles of up to 30 characters. Your title is one of the two visible areas of metadata. The title after the brand name needs to highlight the most important core functions of the app. The user must be able to read and understand how the application works or what to do immediately. A good title needs to add as many keywords as possible while clearly describing the functions of the application and fluent in reading.
Don't repeat terms-this is not how ASO works. When ranking keywords, Apple will not consider any other mentions of the same keywords. Make the most of all opportunities to target different personal terms in the two fields.
With the right tools and the right keywords, App Store Optimization will enable your app to rank for many keywords in the store and across multiple placements.
Promotional text and descriptions will not affect the ranking of keywords. This is another area where ASO works differently from web search. Users will focus on these areas to learn as much as possible about the application so that they can sell converted assets to your application.
Apple allows users to download applications directly from the search results page. In the search results, the following assets, as well as the title and subtitle, will affect the user’s decision whether to download your app. This means that when considering how ASO works, you must consider two landing pages: a list of stores and search results.
Your application icon needs to highlight your brand and/or the core functionality of the application. Users will need to be able to immediately recognize the general meaning of the application so that they can quickly understand the functions that can be associated with the application when they see the icon on the screen.
The screenshot should include a copy highlighting what each image shows and telling the user about the function. Screenshots occupied a lot of screen space in the search results, plus the title, subtitles and icons, and finally can determine the extra click or even download of any application. Your screenshots and how you A/B test them to maximize conversion rates are critical to how ASO works.
The video should highlight the core functionality. Because in this case, user behavior determines how ASO works, the most important statement should be placed within the first 5 to 10 seconds. Apple provides developers with strict guidelines to insist on accurately portraying in-app functions while still providing text explaining what the user is viewing.
Research is an important part of the working principle of ASO. Collect the reasons why other applications succeed. Apply a new copy, new color or new design concept to the screenshot and test it in the App Store. From there, you will be able to measure and compare your conversion rate to see if your new iteration is successful.
You need 2-3 weeks to understand the effect of metadata. You can increase the speed of indexing by running paid marketing campaigns and supporting your apps through Apple Search Ads, Facebook or Google Ads to help increase clicks and improve keyword rankings.
With Gummicube and DATACUBE, you can grasp any emerging trends in the App Store to ensure that your metadata is up to date.
You must consider how ASO works even when you first register for an Apple developer account. After prioritizing the titles, subtitles, and terms in the keyword library, Apple will use the developer name to index applications for other keywords and phrases. Apple provides 50 characters for developers, developers can enter other words to help its app ranking. If your company focuses on a single type or category of applications, you may choose to include these terms in the developer name to help build other phrases that your application can rank for.
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