According to our research data, we know that the ASO strategy and related algorithms of apps in Google Play and iOS app store are different. So, what factors are considered for iOS keyword ranking? The Apple Store’s algorithm will index your app’s title, subtitles, and keyword library, and give different ranking priority weighted points to the information presented in different parts.
According to how ASO works in the Apple App Store, you must make full use of the limited space provided to ensure that your app ranking covers as many relevant keywords and phrases as possible.
What about iOS App Store Optimization Algorithms?
Your App Store optimization results will be affected by metadata, indexing methods, and ongoing maintenance.
The Apple Store will study how you organize the title, subtitles and keyword library for your application. Apple will use all the words you use to build the basis for keyword ranking. Our expert team uses proprietary technology to continuously research and understand how ASO is related to store algorithms, what keywords are most suitable for applications like yours, and give you the best optimization strategy recommendation.
The app title is crucial to how ASO works in the Apple App Store. Apple allows developers to add titles of up to 30 characters. Your title is one of the two visible areas of metadata. The title after the brand name needs to highlight the most important core functions of the app. The user must be able to read and understand how the application works or what to do immediately. A good title needs to add as many keywords as possible while clearly describing the functions of the application and fluent in reading.
Apple allows developers to enter subtitles up to 30 characters. The subtitles will be displayed under the title of the application you specified. Subtitles need to further explain the application and its functions while maintaining readability. Subtitles should further explain the user’s application and extend the application title.
The subtitle and the application title should be combined with the keywords you want to rank for to make the most important aspects of the application more complete. According to the ASO-related algorithm in the App Store, the Apple store will build an independent keyword library for each part, and treat all individual words as "keywords" to construct phrases for which your app will rank.
Don't repeat terms-this is not how ASO works. When ranking keywords, Apple will not consider any other mentions of the same keywords. Make the most of all opportunities to target different personal terms in the two fields.
The keyword library is a 100-character field where you can enter the most important keywords. Check the trends and keywords related to your direct feature set and demographics to understand the target demographic and audience’s needs.
View terms related to:
Your application category
Demographics of your app
Your application function
Relevance plays an important role in the way ASO works. Apple will only rank you based on terms that you think are relevant to your app. Look for keywords that are highly relevant to your app and have high traffic at the same time to ensure that your app gains visibility to a wider audience that is more likely to use your app.
With the right tools and the right keywords, App Store Optimization will enable your app to rank for many keywords in the store and across multiple placements.
App promotion text and description
Apple allows developers to enter promotional text lines of up to 170 characters and then enter a 4,000-character description. This is an important part of how ASO works and how Apple Search Ads works, because the promotional text also plays an important role in paid search campaigns.
Promotional text only appears on mobile devices before the main description. Promotional text is a compelling introduction to the app, outlines how the app works, and should describe any key events or value propositions you wish to include.
The description can fully describe your application, its functions and core functions. When users reach the description, they will be interested in learning as much as possible. Break down your features and other unique value propositions to ensure that users fully understand your app before downloading.
Promotional text and descriptions will not affect the ranking of keywords. This is another area where ASO works differently from web search. Users will focus on these areas to learn as much as possible about the application so that they can sell converted assets to your application.
Apple allows users to download applications directly from the search results page. In the search results, the following assets, as well as the title and subtitle, will affect the user’s decision whether to download your app. This means that when considering how ASO works, you must consider two landing pages: a list of stores and search results.
Your application icon needs to highlight your brand and/or the core functionality of the application. Users will need to be able to immediately recognize the general meaning of the application so that they can quickly understand the functions that can be associated with the application when they see the icon on the screen.
Apple allows developers to upload up to 10 screenshots on the product page. Depending on the orientation of the screenshot (portrait or landscape), three portrait screenshots or one landscape will be displayed in the search results.
The screenshot should include a copy highlighting what each image shows and telling the user about the function. Screenshots occupied a lot of screen space in the search results, plus the title, subtitles and icons, and finally can determine the extra click or even download of any application. Your screenshots and how you A/B test them to maximize conversion rates are critical to how ASO works.
APP preview video
Apple allows developers to use up to three 30-second app preview videos on its product page. If the creative is in portrait mode, the first portrait video will be displayed next to the first two screenshots of the search results. If it is a landscape, only the first landscape video will appear here.
The video should highlight the core functionality. Because in this case, user behavior determines how ASO works, the most important statement should be placed within the first 5 to 10 seconds. Apple provides developers with strict guidelines to insist on accurately portraying in-app functions while still providing text explaining what the user is viewing.
Creatives should always be updated. In order to test the effectiveness of your App Store Creative, testing screenshots, icons, featured images and other product listing assets are an important part of how ASO works.
Research is an important part of the working principle of ASO. Collect the reasons why other applications succeed. Apply a new copy, new color or new design concept to the screenshot and test it in the App Store. From there, you will be able to measure and compare your conversion rate to see if your new iteration is successful.
You need 2-3 weeks to understand the effect of metadata. You can increase the speed of indexing by running paid marketing campaigns and supporting your apps through Apple Search Ads, Facebook or Google Ads to help increase clicks and improve keyword rankings.
The application market is changing every day. Keep up to date and monitor trends every day. When new applications and new keyword terms appear, they can be used by incorporating them into metadata. Comparing how ASO works with web optimization doesn’t help, because Apple and Google index change rankings much faster than Google does web searches. Apps are also more dynamic than websites.
Your metadata should be updated every 30-45 days to ensure that you provide more information to Apple's algorithm to understand your app and how new terms are relevant to you.
With Gummicube and DATACUBE, you can grasp any emerging trends in the App Store to ensure that your metadata is up to date.
You must consider how ASO works even when you first register for an Apple developer account. After prioritizing the titles, subtitles, and terms in the keyword library, Apple will use the developer name to index applications for other keywords and phrases. Apple provides 50 characters for developers, developers can enter other words to help its app ranking. If your company focuses on a single type or category of applications, you may choose to include these terms in the developer name to help build other phrases that your application can rank for.
Reviews and ratings
The overall rating of the app will be displayed in the search results, next to the title, subtitle and creative assets. Users will be more inclined to click or download apps with higher overall ratings, which indicates a better user experience. The fewer clicks your app receives, the more likely you are to start seeing keyword rankings drop.
Users will also check the app’s reviews to understand what actual users will encounter after downloading the app. If your app has negative reviews, responding to it as a developer will let users with poor experience know that the developers care about their users and are aware of their problems. For new browsing users, this can indicate that their developers care about their user base.
4-5 star rating data and positive review content will help your app’s conversion, and a higher conversion rate will also promote your app’s natural ranking in the store.