noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
logo

Useful Blogs for App Promotion

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.

Home Blog App Marketing What About Google Play Store ASO And Its Keyword Optimization

What About Google Play Store ASO And Its Keyword Optimization

Dec 11 2020

According to the summary of our experts on the ranking algorithm of the Google Play Store, the highest priority is the number of app package downloads and keyword installs (application downloads start from searching different targeted keywords). And the benefits of keyword coverage to an application are obvious to all. 

According to ASO World Research (based on hundreds of tests in different industries), 65% of users search for apps through keyword search in the app market. In addition, Google Play has also reported that 80% of organic traffic comes from Google Play searches.

Google Play Store ASO And Its Keyword Optimization

What is ASO?


ASO (APP Store Optimization) refers to the process of improving the ranking of an App in the App Store by studying the ranking algorithm of the application market and optimizing various parameters of the application.

In short, ASO is a series of optimization strategies that are optimized according to the rules of the Store to increase the exposure and conversion rate of the App in the Store to achieve the purpose of increasing the natural growth of the application.

Although sometimes ASO is habitually called App Store SEO, ASO is not exactly the same as SEO. Because ASO not only optimizes the search exposure rate, but also includes other aspects of the exposure rate (such as the ranking of the store's total list and the visibility of each category list), and the download conversion rate.

There are currently more than 530 million mobile applications in the Google Play application market. And more mobile applications will flood into this market in the future. I believe that every developer wants his application to be the most competitive and to get a lot of free traffic. However, the actual market competition is cruel.

Faced with such fierce market competition, ASO is one of the most important strategies in the Google Play market. It can maximize the popularity of mobile applications, increase search rankings, increase conversion rates, and drive more organic downloads.

Google Play ASO Optimization Method


Google Play ASO optimization is divided into two parts, on-meta data (the elements that are 100% controlled by the developer) and off-meta data (the elements that cannot be completely controlled by the developer). The respective contents are as follows:

What is On-meta data? How to optimize the On-meta data?


On-meta data: Related factors include Title, Short description, Long description, Icon, Screenshots & Video, and crash rate.

In addition, it is important to note that the keyword priority order of Google Play search is: Title> Short description> Long description.

Title: App name. Keep it within 50 characters. The possibility of covering keywords in Title is almost 100%, and the ranking of these keywords will not be bad.

By studying the top 15 apps in the app store, it is found that apps with relevant keywords in the title rank significantly higher than other apps.

Therefore, the Title must contain important target keywords.

Short Description: Short description of the APP. Keep it within 80 characters. Use one or two sentences to describe the APP and its main functions. The short description can be ranked in the top 5 in terms of weight and priority in the ASO ranking algorithm, which has a relatively large impact on search ranking and conversion rate.

Moreover, the short description of Google play is limited to 80 characters, so more keywords will be covered, which will bring more optimization opportunities than the title. It should be noted that the expression semantics and keyword coverage should be considered at the same time. One affects the conversion rate and the other effects the search ranking. In terms of keyword coverage, it is quite challenging for new applications to choose popular keywords and hope to be at the top. Therefore, the best strategy for keyword optimization is to choose suitable keywords.

At the beginning of optimization, it is best to use medium and long tail keywords because it is a more specific search keyword combination. Such keywords generally have a high conversion rate, and in the search and query process, 70% of the search terms used by users are long-tail terms. In many cases, users use specific long-tail keywords or short sentences to search, because this type of search can more accurately express their intentions.

However, long-tail keywords have a drawback. There is less competition but also less traffic. Therefore, you should choose as many different combinations of long-tail keywords as possible, and cover a large number of search areas related to the application. In this way, keyword coverage can be improved, and mobile application search visibility can be maximized.

Long Description: Long description of the App. Keep it within 4000 characters. A very clear and attractive description of the functions of the APP. The narrative strategy is the same as the short description.

In the Google Play market, the density and frequency of important keywords in all relevant information based on an app is the key to ranking. Google Play will cover keywords by crawling the description. Because the long description of the App can fill in more characters, the best practice is to repeat any important keywords five times. But considering the user experience, don't do keyword stacking mechanically, it is better to consciously embed these keywords in the natural description.

Icon: The icon is the first interaction between the APP and the user, so make sure it can communicate your brand well.

Screenshots & Video: When uploading screenshots, don’t just “screenshots”. These pictures should be marketable and attractive. Therefore, you can include text and other graphics in these pictures to present the APP to users in an interesting and intuitive way.

APP Crash Rate: At the Google conference in 2018, Google announced that 60% of one-star reviews were due to APP crashes, bugs, and response speed. Therefore, Google will adjust its algorithm, prioritize APP quality, and increase the weight of crash rates.

In addition, Google rates apps with a crash rate lower than 1% as low crash rate apps, and apps with a crash rate higher than 5% as high crash rate apps. Therefore, APP needs to improve the quality of its products.

What is Off-meta data? How to optimize the Off-meta data?


Off-meta data: including installs, ratings, comments, etc. We cannot directly control this part, but we can still do something to ensure that ASO can achieve better results.

Scoring: Scoring greatly affects APP ranking. In addition, even if users enter the APP page through search, if the score is low, the download conversion rate will not be high. So be sure to contact a user to modify the score.

Comments: Like ratings, many users will read user comments before downloading the app. If the comments are not good, of course, it will also affect the download conversion rate.

A/B Test


Regardless of whether the application is on Google Play or not, we need to find the correct ASO strategy. However, during manipulation, the results may not match expectations. In order to avoid this phenomenon, we can use the Google Play developer platform, the magic tool A/B Test.

A/B Test compares the application lists of two different versions to determine which version has a better conversion (click or installs). During the experiment, half of the traffic can be pushed to option A, and the other half can choose option B, compare them and see which one performs best.

There are currently two methods of A/B Test, Global and Localized. The specific differences are as follows:

Developers can choose their own way to test according to their own preferences.

How To Do ASO In Google Play Market?


1) Study the functional characteristics of competing products (determine the direction of keyword selection)

It is recommended to collect the following information about competing products (Title, Short Description, ranking, rating, Icon, number of users, number of reviews, function points, GP representative reviews), you can use APP Annie ranking and GP search results as well as similar Web, apptweak, etc. The tool analyzes competing products, mainly to understand how the competing products show their functions and how their market reacts.

2) Analyze the keywords of competing products

You can use apptweak to analyze the density of keywords, and comprehensively similarWeb can see the proportion of traffic effects of competing products.

3) Keyword demand coverage and value keyword screening

● Use tools to do more analysis: Google keywords planner (currently only open to advertisers), Google trends, similarWeb, keyword tool (note: the searched word and the word related to the user search for relatively high related content, not competing products Contained words), etc.

● You can search for related words in Google Trends and see the trend comparison of keywords, which is very helpful for optimizing ASO. For example: the word hurricane, you can see through Google Trends search, in certain areas at certain times; the traffic of this word is very high, then the weather-based APP can optimize this keyword at these time points.

● Don’t directly use the tool to search for keywords at the beginning. This will ignore the market demand and background. Go to Google and Google Play to search more. The search results given by Google are the pain points of users’ needs. In addition, the search suggestions provided by Google are also users. The related words searched when searching for the word can be analyzed as keywords. In addition, the search suggestions given in the search box when searching are all the words that users usually search for, which can be used for keyword analysis.

● According to the function, the quantity of related keywords, and the situation of competing products, select some keywords to be used. When selecting, roughly sort out the place where each keyword will be used (Title/Short description/Long description), that is, the keyword plan. It is recommended to search about 20.

● When doing keywords, because the main keywords have a large traffic and it is difficult to compete, it is recommended to make breakthroughs in long-tail keywords. Long-tail keywords must include the main keywords.

● When determining keywords, fully consider the user scenario. Think about how users might search, and then take corresponding measures to ensure the accuracy of keywords.

Above we shared a comprehensive introduction and basic optimization strategy of ASO optimization in the Google Play market. Of course, the algorithm changes have never stopped. ASO optimization is a long-term process that requires continuous testing and verification. As a developer or application promoter, you must learn to constantly adjust and change the ASO delivery strategy in order to achieve the best results.

Comments

  • Van Rodgers
    How do I launch in the right category? Reply
    • Jamie Palmer

      @Van Rodgers Choosing the right category to place your app in is crucial to getting your app discovered and downloaded by as many people as possible. In a time when more than 1300 apps get added to app stores a day, getting your app discovered is like trying to find a needle in a haystack. There has to be a better way to make your app visible to a larger audience. Categories, if used well, can certainly be helpful here. Reply

    • Jamie Palmer

      @Van Rodgers Make sure you place your app in the right category where users are likely to go look for it. Coupled with other factors such as the right keywords and description, chances are high that your app could show up fairly high in the right category, which will undoubtedly boost your downloads and subsequent engagement and revenue. Reply

  • Lorenzo Brock
    How do I form a searchable description? Reply
    • Hazel Roberson

      @Lorenzo Brock As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store. Reply

    • Hazel Roberson

      @Lorenzo Brock You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description. Reply

    • Hazel Roberson

      @Lorenzo Brock The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them. However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more. Reply

    • Hazel Roberson

      @Lorenzo Brock But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers. Reply

  • Maryann Estrada
    How to use keywords in the app's title? Reply
    • Allison Olson

      @Maryann Estrada Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app’s chances to rank better for those targeted keywords. However, choose your keywords wisely as Google allows you to add just 30 characters in the title field. This means, you can add only one or two highly targeted keywords in the app’s title. Use Google AdWords Traffic Estimator to find and prioritize relevant keywords for your app and add the top ones in the title. Do not ever stuff keywords though, that is as much a sin in ASO as in SEO. Reply

  • Lisa Bowman
    How do I know my app ranking? Reply
    • Malcolm Jefferson

      @Lisa Bowman Go to the home screen, and in the top right corner click Add New Campaign button. Enter your App URL. Under Ranking System Count select Exact URL. Select the Google Play search engine. Reply

  • Joan Torres
    How can I improve my app ranking? Reply
    • Everett Jordan

      @Joan Torres If you want to get more downloads, there's a couple of things that you can do to improve your app's rankings in the app store. These include modifying your title, the app's description, improving your app's reviews and ratings, and increasing your app's download rate. Reply

  • Jeannette Washington
    What do I need to mind among different devices? Reply
    • Wallace Copeland

      @Jeannette Washington This point is obvious. Of two mobile apps with the same level of optimization, the one with more compatible devices will obviously have a higher number of downloads. Most of the best-performing iOS apps have the latest versions for iPhone, iPad, iPod Touch and even Apple Watch users. Android apps, on the other hand, should be tested more often to be compatible with as many devices as possible, a task made somewhat difficult by the sheer number of providers. Multi-language support should also be offered if you plan to launch the app into the global market. This can also increase the number of downloads. Reply

  • Kara Santos
    What are ASO ranking factors? Reply
    • Angel Thomas

      @What are ASO ranking factors? The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search Rankings and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings + Reviews, and Subtitle / Short Description. Reply

  • Darren Stevens
    How important is aso? Reply
    • Valerie Farmer

      @Darren Stevens App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape. Reply

  • Darrel Burgess
    How do you rank higher on Google Play store? Reply
    • Angel Keller

      @Darrel Burgess Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't. Reply

  • Wilson Joseph
    What is the goal of ASO? Reply
    • Wade Reynolds

      @Wilson Joseph Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification. Reply

  • Harriet Oliver
    How do you rank higher on Google Play store? Reply
    • Alonzo Wise

      @Harriet Oliver Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't. Reply

  • Jodi Carpenter
    What does Aso focus in Android? Reply
    • Lucy Phelps

      @Jodi Carpenter The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone. Reply

  • Tyler Fleming
    What is the goal of ASO? Reply
    • Enrique Burgess

      @Tyler Fleming Increased brand exposure. Positive app reviews and ratings. Audience engagement. Additional marketing channel diversification. Reply

  • Vivian Bush
    What is Aso in Android? Reply
    • Marilyn Weaver

      @Vivian Bush App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). Reply

  • Irene Park
    Why is aso important? Reply
    • Marguerite Cross

      @Irene Park App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape. Reply

  • Bob Mccoy
    What are good keywords? Reply
    • Tamara Perkins

      @Bob Mccoy Head keywords are usually just 1 or 2 words and have a high search volume. Body keywords are 2 to 3 word phrases with a good search volume, not high, not low. Long tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic. Reply

  • Jorge Carpenter
    What analysis tool I can use? Reply
    • Andy Webster

      @Jorge Carpenter Here are some app that you can use to monitor your app: AppAnnie Sensor Tower Appfigures AppRankCorner Appstatics Appnique APPlyzer Reply

  • Vicky Freeman
    Do I need to monitor the activity of my app? Reply
    • Lucy Lamb

      @Vicky Freeman Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help your mobile marketing strategy. You will be able to see where your app stands in relation to the competition, and boost your store ranking accordingly. These app analytics tools are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing to improve your app store ranking, and much more. Reply

  • Marlon Reeves
    How do reviews affect my app? Reply
    • Cody Robertson

      @Marlon Reeves Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it. Reply

  • Fred Coleman
    how does the keyword research work? Reply
    • Rosie Roberson

      @Fred Coleman Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it. Reply

  • Aaron
    Very helpful content. But I have some questions about Google Play aso keywords and off-metadata optimization. First of all, I have optimized the basic information about my app. How can I make my customers find my app through some keywords? Reply
  • Rickey Diaz
    How do reviews affect my app? Reply
    • Pat Anderson

      @Rickey Diaz Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app. You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play. Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!). You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it. Reply

  • Raul Phelps
    how does the keyword research work? Reply
    • Matt Vargas

      @Raul Phelps Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it. Reply

  • Angelina Haynes
    Are there any tips for choosing the keywords? Reply
    • Paula Lindsey

      @Angelina Haynes 1. THINK LIKE A CUSTOMER Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services. 2. STUDY THE COMPETITION Make a list of your main competitors and go to their websites to see what keywords they are targeting. Read the content and view the metatags to help identify the keywords they are targeting. Looking at your competitor's keywords will not only help you see what you could be forgetting but also help broaden your list of ideas. Reply

    • Paula Lindsey

      @Angelina Haynes 3. UNDERSTAND THE LONG TAIL KEYWORD Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service. 4. USE KEYWORD RESEARCH TOOLS If you are using Google Ads you can use their keyword tool to research your potential target keywords. With these tools and others like SEMRUSH and Raventools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more. 5. ANALYZE THE RESULTS After choosing your keywords don't forget to monitor them and analyze the results. There are often trending keywords or phrases, along with new keywords your competitors may be using. Don't forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags and your website's content. Reply

  • Lloyd Ballard
    How to use keywords wisely? Reply
    • Tomas Alvarez

      @Lloyd Ballard Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with. Reply

    • Tomas Alvarez

      @Lloyd Ballard For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm! Reply

  • Virginia Silva
    What is App Store Optimization? Reply
    • Bernice Jenkins

      @Virginia Silva Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of app store search results. It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others. By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads. Reply

  • Dominic Hernandez
    What are the ASO ranking factors in Google Play? Reply
    • Garrett Simpson

      @Dominic Hernandez The Google Play has its own unique algorithm, but the main ranking signals are similar. The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews. Reply

  • Kristin Fowler
    How do I optimize keywords in the Google Play? Reply
    • Earnest Miller

      @Kristin Fowler Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words. Reply

  • Alan Chapman
    How to choose my first Google Play ASO keyword? Reply
    • Howard Lloyd

      @Alan Chapman If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive. Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking. It is because there are many other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app. On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword. Reply

  • Joanne Matthews
    How to analyze and find appropriate keywords to install in google play? Reply
    • Sabrina Jennings

      @Joanne Matthews As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow. Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all. After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including the popularity, difficulty, and relevancy. Reply

  • Terence Becker
    How do I optimize my Android for Google Play? Reply
    • Cathy Brewer

      @Terence Becker There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users. If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide! Reply

  • Kevin Mitchell
    How do you rank higher on Google Play store? Reply
    • Hattie Douglas

      @Kevin Mitchell Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't. Reply

  • Alex
    Thank you very much, your reply is very valuable to me. But can you talk more specifically about the keyword optimization of Google App Store? How can I find keywords that are valuable to my application, how can I discover more target keywords? Are there some useful tools can help me to optimize the google play aso keywords? Reply
    • ASO World technician

      @Alex The keyword optimization is a big topic. We have a new articel in ASO GUIDES category which called: ASO Guide for Beginner: How to Attract 100 India Sign Up Every Day for a New App? You can read it firstly. Reply

  • James Dean
    Is A/B testing perfect? Reply
    • Carlos Campbell

      @James Dean A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features. Reply

    • Wilona Glisson

      @Carlos Campbell If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it. Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement. Reply

    • Wilona Glisson

      @James Dean If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs. Reply

  • Lilly Adams
    Hi, about A/B testing, which makes more sense, pushing different campaigns to the same user group or pushing different people to the same campaign? Reply
    • Ellie Biel

      @Lilly Adams The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users. Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app. Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online. Reply

    • Ellie Biel

      @Lilly Adams A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features. If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all. Reply

  • Alex
    Great contents! Thanks for sharing. But can you explain the keyword optimization in more detail? I have an app that can view followers to my Instagram profile page. How can I optimize my keywords? Thank you very much. Reply
    • Lisa Simon

      @Alex First of all, you need to pay attention to several metadata tags of your app in the app store, mainly including: App Title, Subtitle, Keywords and Description. Try to make these parts of the metadata naturally contain more of your value keywords. Reply

View more comments