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Home Blog App Marketing The Best Live Apps: What You Need to Know in 2021

The Best Live Apps: What You Need to Know in 2021

Aug 5 2021

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Live streaming is the king of the media today. Every year this type of media grows in popularity and takes more and more viewers attention. According to analysts, the global live streaming market will reach $223.98 billion by 2028. 

This growth is due to the fact that more and more investments are coming into this industry and more businesses are creating their own live streaming applications.

However, in order to build a live streaming app and avoid mistakes, you need to have specific knowledge and a rough idea of how your application will look. In this article, we will dive into live streaming app development and consider aspects such as features, monetization strategies, and proper development pipeline.

What are live apps?


A live streaming app is a broadcasting software application that is used to capture, stream, record, and share live streaming content.

The complexity and features available with live streaming apps vary from platform to platform, with the simpler platforms simply allowing users to capture and stream their content all the way up to the more complex video hosting platforms that provide advanced recording, search, and promotional tools.

Live streaming apps range from operating only using a mobile phone, which is used both to capture the live streaming content and send it to the app for streaming, all the way up to complex pieces of computer software.

Depending on your individual business needs and goals, selecting a live streaming app may require comparing and contrasting a set of specifications and features, or it could simply come down to whichever platform is priced right for your budget.

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Key features of live apps


When selecting a live streaming app that will suit your needs, it’s important to carefully consider your goals for your content and weigh them up against the features available on individual cloud platforms.

Adaptive bitrate streaming


When users watch your live stream, you want them to have the best, most fluid experience possible.

For those who are dealing with poor-quality internet connections, buffering a live stream is a common occurrence. After a while, frequent buffering can cause users to become frustrated and abandon your live stream altogether.

With adaptive bitrate streaming, different streams with varying bitrates are served up to users based on the strength of their internet connections. So, a user who has a stronger internet connection will be given a higher-quality version of your live stream than someone with a weaker connection.

To do this, the video player detects any fluctuations in internet connections and processing capacity, automatically upgrading or downgrading the stream’s bitrate. The user just sees a smooth, great-looking live streaming video.

Mobile Apps


Being able to quickly and easily create live streaming content is essential to achieving your business goals, and there’s no better way to do that than to develop a live streaming app that supports mobile broadcasting.

Rather than rely on a platform that you can only use from a computer attached to a bulky camera, select a live streaming platform that comes equipped with its own mobile app.

This allows you to effortlessly capture and stream content wherever you are, so you can have someone filming right in the action on planned live streams, or you can always be ready to go live when the mood strikes.

Types of live apps


Let's start with the basics. Live streaming is a live video broadcast of certain events available for viewing in real-time via the Internet and is one of the best and most efficient ways to report from the scene. All broadcasts are hosted by streamers who use different applications divided into several types. divided into different types. There are so many different live streaming apps floating around the most popular app stores. So if you plan to find out how to build a live streaming app, we suggest finding out what kinds of video streaming apps there are.

Live broadcasting apps


Well, it’s one of the most popular types of streaming media. This is when you watch videos in a real-time mode. It’s recorded and broadcasted simultaneously. You can build a live streaming app that broadcasts how users play games(Twitch), how they talk about different things, or even how they simply answer questions online(Periscope, Instagram Live, Facebook Live). The most popular live streaming apps are Facebook Live, YouTube Live, Livestream, Periscope.

Audio streaming


The principle is the same -- users can listen to music without downloading it. Everything is simple. Pandora, Spotify, Apple Music are the most popular music streaming services you can find today.

Video on demand streaming


This one makes it possible for users to watch TV series and movies without downloading them on devices. However, a distinctive feature is that they can pause content, resume, and rewind it. As a rule, users have to pay for subscription to have access to the content. Netflix, Hulu, Amazon Prime Video are leaders in this area.

TV live streaming app


The final streaming type that allows users to watch TV online. But, when they switch to on-demand video streaming services, they lose their favorite TV shows, sports channels, series, and so on. That’s why companies create live streaming apps with TV broadcasting. Hulu, Youtube TV, Amazon Prime Video are video on demand platforms but they also have plans for TV live streaming.

Live streaming apps can also vary by area of focus. Some of them are used for work purposes, others for personal needs. But most of them combine both directions.

How live apps benefits brands


More than 35% of marketers use live video as part of their social media strategy. (Social Media Examiner)
52% of live stream viewers prefer free, ad-supported content over subscription content. (IAB)
82% of people prefer live video from a brand over standard social media posts. (Livestream)
67% of audiences who watch a live stream event will purchase a ticket to a similar event. (Livestream) 80% of people would rather watch live video from a brand than read a blog.

Live streaming app market perspectives


Before diving into live video streaming app development, you should first study the market you are going to enter. And the live video streaming market has something to surprise you. We have already mentioned its prospects in the future. However, it should also be said that the growth of this market is very rapid. For example, the live streaming industry has grown by 99% between April 2019 and April 2020, which is a staggering indicator.

During this period of growth, many streaming apps and platforms have experienced unprecedented increases in audiences. However, the Twitch platform is still the leader in terms of audience and time of views. In total, Twitch has 9.3 billion hours of watched content. This number of views is resulted from 63% of people aged 18-34 watch live streaming content regularly.

As you can see, the live streaming market is a very promising place and if you enter it with a well-thought-out application, you will definitely get a return on your investment.

Planning your live video strategy


From the stats above, we can see that live video isn't going away any time soon.

But, before you start your first live video, you'll want to plan out your live event ahead of time to ensure that it's both valuable and professional looking to your audience.

You'll also want to determine which platform will allow you to reach audiences that most align with your brand. For example, if you're interested in gaining awareness from a more general audience, Facebook Live might be a great option due to the platform's age and its number of users. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream.

How to make live streaming app: vital steps to take


There are certain points that you should avoid, and our goal is to tell you about possible pitfalls. So, here are the most important steps you should undertake to create a live streaming app.

Pick your team


Before starting development, you need to find a team that can create a live streaming app from scratch.

If you want to build an application and maintain it for the long term, an in-house development team is your ideal choice. However, this approach is quite costly, as you will need to rent an office, equip it and then start the long and tedious process of hiring employees. In addition, if you do not have technical knowledge, you will need the help of a specialist who will help you carry out the hiring process and hire the necessary specialists.

If you are limited in money and time, you can outsource your project. This strategy is attractive because of its cost flexibility. For example, the average hourly rate for a developer in Eastern Europe (a popular outsourcing destination) is $50 per hour, which is significantly less than $150 per hour in the US. In addition, many countries are open to you that are full of specialists of various levels and companies who are ready to provide you with their services. 

You just need to find a company that suits your requirements, tell them about your project and enter into cooperation. The contractor then develops your application from scratch, while you can switch to business development.

Use a reliable hosting


To create a live streaming app that will be fault-tolerant, you have to choose a reliable hosting that will ensure smooth streaming services for your customers. The quality of hosting may not be so important for a start, but once your app is getting more popular, the number of users will grow and one video will be watched by thousands of users simultaneously.

To ensure that users will have a quality video delivery, you should have a strong server infrastructure. A good option is to use a ready-made cloud solution like Amazon S3. Again, your development team will choose the most appropriate solution for your specific case, so don’t worry about it.

Think about storage


All your content should be stored in a reliable place that makes it possible for users to watch a video without failures and unexpected distortions. We believe that cloud services are the best option for live streaming app development. They are scalable, have affordable plans, and save you money on buying hardware.

Attractive UI/UX design


You should mind that appearance means a lot, and users will judge your streaming service according to their first impression. So you should hire high-skilled UI/UX designers or find an experienced software development company that offers all services on a turnkey basis. You can analyze your competitors’ live streaming apps and what UI and UX they have for now. UX in your software should be intuitive and not overloaded with tons of images.

Add basic features


In order to test your features and make sure that your service will be interesting for users, create an MVP version — an app with a minimal feature list. If you don’t know what features your streaming app should contain, our next section will spell everything out.

Testing is important


Customers won’t forgive your mistakes because today’s market offers a lot of alternatives. If something works improperly, a customer will stop using your service and find something more reliable. That’s why quality assurance of your live streaming app should be performed on a high level.

Pre-release marketing


When you build a live streaming app you definitely want your app to be talked about. For a successful launch, your live streaming application should generate some fuzz. Even before you finish building a live streaming app, you need to run an advertising campaign to get more people to know about your app. 

For these purposes, it is worth using various channels such as social networks, blogs, and so on. In social networks, you can create your brand’s community, which will start attracting potential customers and disperse the hype around your live streaming application. You can buy ads from more popular groups to draw attention to your product and brand.

Alternatively, you can arrange press releases with popular, relevant blogs. Press releases will help to highlight in detail what your streaming app will be like, what its killer features, and much more.

Don't forget about streamers. Buying streams is a common way to draw attention to the platform. You can agree with the streamer about several paid streams on which he will invite his audience and stream with the native advertising.

Now we are clear with the steps you have to take to create a live streaming app. It’s time to proceed to MVP features and highlight what features your new streaming app or website should include.

 

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