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Sep 16 2021
Many app developers and ASO experts are familiar with the product page of an app on the iOS app store. Each meta tags is essential to help your app rank better and reach your potential target user, and improve your app conversion rate and attract more downloads.
Our topic focus on creating your product page on the iOS App Store, which will be helpful to many app developers and promotion beginners. You will get to know the progress of your app product page optimization with our guide step bu step, and help you boost your app visibility and acquire the target users with App Store metadata optimization and the top ranking search results.
You can build and maintain your product page in App Store Connect, or use the App Store Connect API to automate your workflow.
The name of your app plays a crucial role when users discover it on the iOS App Store. Create a name simple and easy to remember, combined with popular search keywords from potential users with their needs and intentions, and make your app name easy to spell and point out the functionality of your app.
Try to avoid using generic terms or names too similar to competing app. The application name can be up to 30 characters long.
To learn more about creating a great app names, please check our previous guide: App store optimization creative strategy: How to choose the perfect app name?
Your app icon is one of the application elements that users see at first eye, it must make a deep first impression. You need to spend quite some time in design and creativity to make it memorable, and let your users understand the features and functional direction of your app at a glance.
A/B test can test out the outcome of different designs. Then you can determine which icon is the easiest to remember and most meaningful one for target audience.
The subtitle of the app intends to summarize your app in concise phrases. Instead of the app name, use subtitle to explain a detailed app value, and insert value keywords as appropriate.
Avoid general descriptions such as "the best app in the world." Highlight the functions or typical uses of your app to resonate with your audience.
You can update the subtitle doing the app version update. Push on A/B testing as well to determine the most appealing subtitle.
The subtitle can be up to 30 characters long and is displayed under the app name throughout the App Store.
App previews show the features, functions, and UI in when users watch short videos directly on the App Store. You can display up to three app previews on the App Store and Mac App Store product pages. Previews can be up to 30 seconds long and localized into all available App Store languages.
When a user views your product page, the app preview will automatically play. Clear and attractive creative content will help you retain visitors and increase download conversions.
You can display up to 10 screenshots on the App Store product page. The clarity of the screenshots and the display of the features of app itself are very important for subsequent conversions. Make sure that the screenshots focus on the main features or function, so the value of the application is fully conveyed.
To learn more about specific screenshots optimization details, please read our previous guide: ASO Hack: What Kind of Icons and Screenshots Are More Attractive to Users?
Provide a compelling description and highlights the features and functions of your app. The ideal description is a concise, informative paragraph, followed by a short list of main function. The first sentence of the description is most important, so potential users know what makes your app unique. It is the content for users without clicking in, so do focus on the unique features of your app.
Try to briefly introduce the key functions and features at the beginning and middle of the description. Make important traffic keywords appear in these positions to get a better ranking weighting effect. Marketing content can be placed at the bottom of the description as our suggestion.
To learn more how to optimize description, you can read our previous guide: ASO Guide for Beginner: How to Attract 100 India Sign Up Every Day for a New App?
Your app promotion text shows up at the top of the description and can be up to 170 characters long. You can update the promotion text at any time without submitting a new version of the app. Use it to share the latest news about your app, such as limit time sales or upcoming features.
The value of keywords is shown at the ultimate traffic revenue brought in after obtaining the ranking at search results at App Store. Your potential users search certain keywords with their psychological need, and your app connects to your potential users through keywords in search results at App Store most of time. Therefore, the coverage of keywords and the search popularity of covered keywords determine the visibility of your application in the App Store, and it is specifically reflected in traffic and user acquisition.
Be specific when describing the features and functions of your app to help search algorithms show your app in relevant searches. The focus of competitors analysis and keyword research is how to balance between a good ranking but less commonly used industry keyword and a low ranking but popular industry general keyword.
Popular functional terms, such as "social" or "sports", may generate a big amount of traffic, but are extremely competitive in the rankings.
Keywords are limited to 100 characters in total. Add value keywords to the maximum within the character limit by avoiding following situations:
Don’t use the following terms in keywords:
For detailed strategy on keyword research and keyword optimization, you can read: How to Start ASO Works for a New App, Step by Step guide for new app promoter
Users can view and start in-app purchases from your product page. In-app purchases and subscriptions are displayed in two separate sections on your product page, and you can display up to 20 items in these two sections.
In-app purchase names are limited to 30 characters, and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits.
In-app purchases can also appear in search results, and appear in the "Today", "Games" and "Apps", which also gives your app more exposure opportunities.
When users click on in-app purchases in these locations, they will be taken to your product page. They can read your app description, view screenshots and app previews, or start in-app purchases.
When you update the app, you can use What's New to convey the new changes to users. List the new features, content or functions in order of importance, as well as the updates and improvements suggested by users in using history. It will help increase user stickiness.
Ratings and reviews will affect your app ranking in search results, and also encourage users to use your app. Therefore, you need to keep up to user experience and encourage users to leave positive reviews under the app. Generally users incline to download app with high ratings and more good reviews. Detailed good review has the opportunity to be featured in the App Store.
You can use App Store Connect to respond user reviews. Good interaction can help reduce the uninstall rate of old users and the conversion rate of new users. Comments and replies can be updated at any time, but only the latest comments and replies of each user will be displayed on your product page.
The category list on the App Store can help users quickly discover new app that meet their needs. Therefore, it is more important to assign primary and secondary categories to your app. The main category is particularly important for app visibility, because it helps users find your app when browsing or filtering search results, and determines the label of your app in the app store. Choose a category which is not related to your app may cause rejection when it is submitted for review.
If your app is available in multiple languages, make sure to localize your app description, keywords, app preview, and screenshots for each available local market.
During localization optimization, your app name, keywords, etc, should not be purely translated in the local language. You also need to consider the local cultural background and user idioms. Find out which keywords are more commonly used by local users through keyword research, and describe features with these your app provides. So your app can better resonate with local audiences.
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