It's no secret that the app development industry has evolved dramatically in recent years. There are more users, more competition, and more developers with varying skill sets than ever before. With all of these changes, it's easy to focus on the positive aspects of app development while ignoring some of the negative aspects that aren't always highlighted. 

With so much going on, it's easy to focus on the positive aspects of custom iOS app development rather than the difficulties that may arise. That doesn't mean those points aren't important. You must understand them to adapt and deal with them. So, what exactly are they? Without further ado, let us share the five negative aspects of iOS app development services that you may not be aware of.



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1. It is difficult to obtain positive app reviews

Even if you get a lot of downloads for your app, getting great reviews is much more difficult. It's critical that you send quality traffic to your listing so that it appears in search results. Consider what keywords people might use to find your app — and center all of your marketing efforts on that phrase. Then sit back and let Google and Apple do their thing! 

If it takes too long, don't be afraid to make changes; after all, search optimization does not happen overnight! But once you start seeing more downloads and positive app reviews, all of your efforts will be rewarded. And, as with any business, making sure your customers are satisfied is critical. So pay attention to users' reviews and take their suggestions into account. The more satisfied they are with your app, the more likely they are to give you a five-star rating! And we all know how important ratings are for an app's visibility on Google Play or the Appstore.

Related reading: What Causes Negative App Reviews & How To Manage Them Like A Pro?

2. It is possible that receiving no reviews is worse

The most difficult aspect of getting app reviews is deciding what to do if you don't get any. The first thing to understand is that the lack of reviews should not be interpreted as a reflection on your app or how well it is received by users. In fact, a negative review is frequently worse than no review at all.



People will assume your product was approved recently or has low customer satisfaction if there are no reviews, neither of which is good for business. So, even if it seems counterintuitive, try to develop relationships with customers who haven't yet left a review. Send an email inquiring why they haven't written one, and then double-check that they have everything they need to leave one (e.g., help with bugs). More reviews can actually make you more money in the long run because Apple incorporates them into its ranking algorithm.

3. App Store Optimization for iOS apps is difficult

For starters, optimizing your app for discovery in such a crowded marketplace is a difficult task. As many users browse through lists of apps rather than specific searches, App Store Optimization (ASO) has become increasingly important. When it comes to optimizing your app for search, there are numerous factors to consider, which can be overwhelming for those who are new to ASO. 

Related reading: How to get featured on the App Store?

4. Knowing which metrics are important

The majority of Chinese consumers who can afford it use smartphones, but it may surprise you that approximately 30% of them do not have credit cards. Furthermore, many Chinese e-commerce sites, such as Alibaba, only accept major credit cards, which can be inconvenient for people who want to shop online without the risk of fraud or risk.

Consider reaching out to mobile payment platforms like WeChat or Alipay and building your app around those types of purchases for US companies looking to make a splash in China. Otherwise, breaking into a market where cash reigns supreme — and credit card acceptance is a low priority — may be difficult. In fact, nearly 60% of Chinese internet users say they've never paid for anything with their phones. What is the takeaway? When evaluating user behavior, don't rely solely on one metric; doing so may lead you astray from larger issues within your app development efforts. Also, remember that measuring too much can backfire!



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5. It's hard of selling to China

Apple products are known for being trendy and high-quality. In fact, Chinese consumers are among Apple's most ardent supporters; not only do they purchase more Apple devices than any other country, but they also spend three times as much on apps and subscriptions. So, why is it so difficult to enter China? Local competition, cultural quirks, and simple logistics can all pose significant challenges for international companies seeking to enter China. 

Uber (which lost millions before ceasing operations) and Spotify (which does not even operate in China) are two notable failures. These companies struggled with corporate culture clashes, government regulation issues, technical difficulties with payment systems, language barriers, and inconsistent rollout timing. Despite these issues, many well-known brands continue selling their products on sites like Tmall Global. If you want to sell in China without running an online storefront yourself — either by partnering with or licensing your brand to another company — you'll need to find an English-speaking business partner. 

Conclusion

The app development industry has evolved dramatically in recent years. One of the most difficult aspects is obtaining positive reviews for your app. If you don't get any reviews, try to build relationships with people who haven't yet left a review — this will increase the visibility of your app. Because many users browse through lists of apps rather than specific searches, app store optimization has become increasingly important. When it comes to optimizing your app for search, there are numerous factors to consider, which can be overwhelming for those who are new to ASO.