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Home Blog App Store News Suggested Recommended Ads Added to App Store in USA

Suggested Recommended Ads Added to App Store in USA

Feb 17 2021

Apple's latest bidding advertising action! According to the observation records of the ASO World data team, it was discovered that apps with the Ad logo appeared in the Suggested position under the tab-hot search term in the App Store search in the US recently. It is suspected that Apple has added ad slots for bidding ads.

At present, the advertising space only appears in the App Store of some iPhone users in the US, and the ASA advertising background has not yet appeared in the set placement position. It is speculated that this advertising space is still in internal testing. ASO World predicts that this advertisement may be billed according to CPM or CPI after it is officially launched.

What is Apple Search Ads?


Apple Search Ads (ASA) are sponsored text ads used to increase visibility and download apps in the Apple App Store.

These ads can appear on iOS devices (i.e. iPhone and iPad) and are expected to generate up to $2 billion in revenue for Apple by 2020.

Today, 70% of Apple Store visitors use search to find apps. Only the fact that Apple’s search ads claim an average download conversion rate of 50% can overshadow this statistic.

For companies where mobile applications are an important part of establishing connections with users, App Store ads may provide valuable advertising resources to enter the iOS market.

What makes Apple's advertising platform unique?

 

App Store consumer behavior


It should be noted that although Google or Bing search advertisers may find Apple search ads familiar, consumer behavior on the platform is quite different.

Shimazaki explained: "The launch strategy we use is very close to the best practices of typical search activities."

"However, it is clear that the way users interact with App Store searches is very different from the way users interact with classic search engines. Some of our most successful keywords are single words in Google or Bing. When worn effective."

Creative suit


In addition to differences in search behavior, advertising platforms also use different methods to customize ads for Apple Search Ads.

As an advertiser, you can’t upload images or text like you can upload on some other channels. Apple has released creative collections to customize advertising ideas.

Creative sets are variations of ads that you can create based on keyword groups or audiences. They include selected screenshots and app previews extracted by advertisers from product pages to locate the first three default screenshots displayed in the App Store service.

Advertisers can choose up to 10 different "creative sets" variants for each App Store ad group.

It all depends on the number of screenshots on your app store page. If you only have 3 or 4 screenshots to choose from, then you don’t have too many tests to test your creative set.

Shimazaki explained: “Paid marketers will need to work closely with anyone managing organic listings in the App Store to find a copy that succinctly emphasizes the key features of the product.”

"Fortunately, only one ad will appear in the results, so even if you use non-branded searches, you will have a better chance of catching "ads."

Tracking and limited ad tracking


With Apple Search Ads, you can only measure downloads, so you need to work with a third-party mobile measurement partner (MMP) to track in-app events.

In the iOS phone settings, Apple also allows users to select "Limit Ad Tracking" in iOS, which actually limits ad tracking. Generally, LAT On users account for about 20% of the entire application store. For any user who has enabled limited ad tracking, advertisers cannot attribute any MMP events to them.

If you have strict performance goals or budget limits, we strongly recommend that you only target users who have set up "Limited Ad Tracking" to understand real performance. We only recommend that you open the goal of targeting LAT users in your campaign, provided that you find that the goal of targeting LAT users has been maximized.

5 ways to optimize Apple search ads

 

1. Segment your campaign type

 
If you want more control over performance, you need to segment your campaigns so that you can adjust and adjust them based on your marketing goals.

Here are some strategic ways to promote your campaign:

  • Brand and non-brand
  • User type (new user and returning user, LAT on and off)
  • Similar topics or categories
  • Exact match in your own campaign
  • Discovery (search match and broad match)
  • Top performing keywords

2. Higher bids for exact match keywords

 
You need to adjust your campaign bids based on performance, such as increasing bids for exact match keywords.

These keywords indicate that users are searching for your exact keywords, which means that the search intent can be matched more accurately. Higher bids for exact match campaigns will drive development more effectively, especially when you consider that Apple only displays one ad per search query.

3. Use negative keywords

 
If you find that certain keywords are affecting your performance, add them to the negative keyword list for search match campaigns.

4. Use discovery campaigns to find new keywords

 
Use discovery campaigns to see which other keywords may be relevant to your addition to an exact match campaign.

When you add it to an exact match campaign, you also add an exact match exclusion to the search match.

In a broad match/search match campaign, you want to make sure that "search match" is switched to "on" or green.

5. Test multiple ad sets

 
Apple doesn't allow custom ad copy, but they allow you to create "collections" of "custom arrangements" for screenshots currently available for your app.

Once you have a baseline with "default" settings, you can set up a new creative set to see the most effective settings.

Note: You can test multiple creative sets, but you can never delete the default value.

In conclusion


Apple search ads are a welcome addition for app marketers, especially with the explosive growth of mobile commerce. Especially for a new application that has just been released and few people know its brand, the advertising in the app store is compared to other advertising channels, especially when the subsequent IDFA closure of the new tracking Skadnetwork is still unknown. , Grasp the promotion of this channel, will open a new important drainage path.

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Comments

  • Matt Mathis
    How do I make my app popular on Android Market? Reply
    • Molly Gordon

      @Matt Mathis However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. Reply

    • Molly Gordon

      @Matt Mathis But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term. Reply

  • Jake Bass
    How do I form a searchable description? Reply
    • Kent Rodriguez

      @Jake Bass As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store. Reply

    • Kent Rodriguez

      @Jake Bass You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description. Reply

    • Kent Rodriguez

      @Jake Bass The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them. Reply

    • Kent Rodriguez

      @Jake Bass However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more. Reply

    • Kent Rodriguez

      @Jake Bass But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers. Reply

  • Sheri Myers
    How do you make an app go viral? Reply
    • Vicky Wong

      @Sheri Myers A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Reply

    • Vicky Wong

      @Sheri Myers It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it. Reply

  • Eula Soto
    What are the main effective channels for app marketing? Reply
    • Kristi Grant

      @Eula Soto Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited. Reply

    • Kristi Grant

      @Eula Soto 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app. Reply

    • Kristi Grant

      @Eula Soto 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it. Reply

    • Kristi Grant

      @Eula Soto 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return Reply

    • Kristi Grant

      @Eula Soto 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them. Reply

  • May Johnson
    How to use keywords wisely? Reply
    • Tanya Hicks

      @May Johnson Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. Reply

    • Tanya Hicks

      @Tanya Hicks With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. Reply

    • Tanya Hicks

      @May Johnson With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with. Reply

    • Tanya Hicks

      @May Johnson For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. Reply

    • Tanya Hicks

      @May Johnson There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm! Reply

  • Kimberly Morales
    How to get eyes on your product with mobile marketing? Reply
    • Wilfred Curry

      @Kimberly Morales 1. The app title is not the longer the better 2. Suitable tags and as many effective keywords as possible 3. Attractive Icons 4. Beautiful screenshots and videos 5. Increase the number of app downloads and good reviews Reply

  • Wilfred Chapman
    How do you make an app go viral? Reply
    • Jennifer Wilkins

      @Wilfred Chapman A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Reply

    • Jennifer Wilkins

      @Wilfred Chapman It’s an app that customers eagerly share across the Internet, through social networks, email, chat, and word of mouth. It’s like rocket fuel, and it is the best-case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it. Reply

  • Jeffrey Moreno
    how do I impress users with the icon? Reply
    • Boyd Floyd

      @Jeffrey Moreno Most smartphone users these days find themselves attracted to great design. Use those small millimeters of space to insert a gorgeous icon. Use your creativity to design the icon. Reply

    • Boyd Floyd

      @Jeffrey Moreno Many of the times your icon will be the mirror of your app. Hence take your time and finish this step. Do not blindly move with this in a hurry. Reply

  • Julia George
    How is COVID-19 impacting online education? Reply
    • Glenn Garrett

      @Julia George The going definitely has become tougher for both students as well as teachers. Students now have to take the onus of self-study as the regular motivation of the teacher might be missing. Reply

    • Glenn Garrett

      @Julia George The teacher too might face problems due to technical glitches. But in the end, if both cooperate with each other things can become smother. Reply

  • Everett Schultz
    How to optimize your app towards people’s needs? Reply
    • Geraldine Bryant

      @Everett Schultz Millions of apps, on many points, quite alike to one another. Popular mobile apps today are indeed born out of some need. Some cater to the need of doing video calls, others enable its users to instantly share a location they find. Reply

    • Geraldine Bryant

      @Everett Schultz Therefore, if you touch a point in people’s lives that satisfy their curiosity or makes their lives easier, you may fill a big gap with your mobile app. If you want your app to be popular, you can work on things people need. Reply

  • Katrina Parsons
    How do I make my app popular on Android Market? Reply
    • Micheal Gonzalez

      @Katrina Parsons However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. Reply

    • Micheal Gonzalez

      @Katrina Parsons But don’t rush to plunge into the depth of despair thinking there’s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term. Reply

  • Christina Armstrong
    How do I form a searchable description? Reply
    • Marty Berry

      @Christina Armstrong As mentioned, there are several differences between the Google App Store and the Apple App Store search optimization. However, the biggest difference lies in the description. While iTunes provides a keyword field, you need to add the keywords in your app description for Google App Store. Reply

    • Marty Berry

      @Christina Armstrong You need to strategically add your keywords within the app description to improve its searchability. If you are familiar with online marketing and SEO, this won’t be a problem at all. All you need to do is find relevant search terms for your app and use them in your description. Reply

    • Marty Berry

      @Christina Armstrong The trick is to use as many relevant keywords as possible but make sure they are not repetitive. And given the fact that Google allows you add a maximum of 4,000 characters in the description field, you will have ample opportunities to add them. Reply

    • Marty Berry

      @Christina Armstrong However, don’t just stuff your keywords in the description as it will be considered as spamming by the search giant. Besides, adding a bunch of meaningless keywords won’t help your purpose either. The best practice is to include your target keyword for about 5 times within the description and no more. Reply

    • Marty Berry

      @Christina Armstrong But remember your description must make sense; people need to understand the usability of your app and your description is the best tool to do it. You can peruse the content guidelines Google so generously shares with developers. Reply

  • Jody James
    How do you make an app go viral? Reply
    • Emily French

      @Jody James A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Reply

    • Harold Tucker

      @Jody James It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. Ad clutter is everywhere, and people just ignore it. Reply

  • Lucy Ferguson
    What are the main effective channels for app marketing? Reply
    • Rose Morris

      @Lucy Ferguson Effective app marketing means you’ll be covering a number of channels, both traditional and newer while honing your messaging to attract the right users to who your app is best suited. Reply

    • Rose Morris

      @Lucy Ferguson 1. The most successful apps tend to have begun their marketing well before their app is ready for launch. Pre-launch marketing often begins when you start building the app — you have a concept and clear problems identified that you will solve, which means you can start targeting your ideal audience for your app. Reply

    • Rose Morris

      @Lucy Ferguson 2. When you’re ready to launch, it’s important to work on app store optimization early. This means ensuring that your app will meet ranking criteria for app stores. You can’t control every aspect, but you can have some influence over it. Reply

    • Rose Morris

      @Lucy Ferguson 3. Engaging content is proven to be one of the best ways to promote and drive more traffic to your app. Another thing to consider is your in-app content — how will you keep people interested and coming back for more? Users of apps are notorious for getting bored quickly, never to return Reply

    • Rose Morris

      @Lucy Ferguson 4. A loyalty program may take many forms, including strategic partnerships with relevant vendors. The idea is to create a win/win: you get more user engagement and attract new users while the user gets something extra that will be of value to them. Reply

  • Sue King
    How to use keywords wisely? Reply
    • Lula Boyd

      @Sue King Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. Reply

    • Lula Boyd

      @Sue King With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can. Reply

    • Lula Boyd

      @Sue King With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with. Reply

    • Lula Boyd

      @Sue King For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm! Reply

  • Lorena Bennett
    What are the best app marketing strategies? Reply
    • Regina Thomas

      @Lorena Bennett Understanding the many ways you can market your app is essential to developing your overall strategy. Reply

    • Regina Thomas

      @Lorena Bennett This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget, and target audience. Reply

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