According to Vantage Market Research's most recent analysis of the Global Sports Betting Market, increasing technological advancement and innovation are hastening market growth. Furthermore, the increased penetration of connected devices is expected to boost the growth of the Global Sports Betting Market over the forecast period.

The Global Sports Betting Market is expected to generate USD 129.3 billion in revenue by 2028. In 2021, the global market revenue was valued at USD 74.2 billion, and it is expected to grow at a compound annual growth rate (CAGR) of 9.7% during the forecast period.

Now is the time to prepare for the coming 2022 World Cup, got your sports betting app ready yet? Today we have another App Store Optimization case study about sports betting apps. How does ASO World help our customer grow their app and achieve Top ranking in App Store and Google Play Store? Let's take a look.



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App Story

This app was released on 2019 and last updated in 2022 May. It is a sports betting app that will elevate your online sports betting experience. View the most recent odds, lines, sharp picks, public betting percentages, and more in one convenient location. This app allows users to create and save custom sports betting dashboards. It belongs to all categories, and all category is ranking no rank in the app store.

Our customer approached us at a time when mobile sports betting apps were in high demand. It is important to note that the popularity of branded queries always decreases after increased demand.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

We chose ASO optimization, a simple strategy that allows us to increase organic traffic and installs per day. Did we manage to sustain growth following a seasonal uptick? 


The following were the App Store Optimization's primary goals.
● Increase app impressions in App Store.
● Increase daily app traffic and new customers.

App Store Optimization solution

First, an application competitor analysis was carried out. We were able to keep track of the greatest number of relevant competitors thanks to our semi-automated mechanism. We identified several dozen competitor apps before we began collecting semantics. It was necessary to collect all of the keywords for which they were indexed, as well as Apple auto-suggestions for these queries.

ASO Keyword Monitoring: Sports Betting

By using Appranking, we searched different keywords and identified the main competitors of our customer's app. 

Sports Betting Top 10 App Store Keywords

App store keywords are important for ASO. Pay attention to the metrics above when optimizing app store keyword ranking if your app is also one of the sports betting apps. Appranking will show you them all for free.

Obviously, this app is ranking for "free sports betting", "sports betting odds", "oddsshark", "betting pros", "odds shark", "sports handicapping", "bettingpros", "bettingpros: sports betting", "nfl bets", and "betting odds" these top 10 keywords in app store.

After finding the main keywords, we focus on keyword ranking and guarantee (includes "Keyword Ranking Acquisition", "Guaranteed App Ranking", etc.). Here we can see the keyword rank trend. 

Develop the semantic core

We worked in semi-automatic mode with a large volume of search queries using an internal tool.

Following the audit, we discovered that we could expand the semantic core by adding relevant and popular queries that the app was not indexing.

We could only use the subtitle and keyword fields because the application's name had to match the team's marketing strategy. However, because the other two locales offered 390 characters instead of 130, we were able to cover more keywords.

Based on this, we followed the following procedure:

1. The semantic core was expanded and updated in French, Russian, and English. We discovered new relevant queries using our ASO tool.
2. New metadata was generated. To cover more keywords, we added new queries.
3. Changes were examined after the release. Positions on the App Store are updated fairly quickly. We could conclude our new positions after the release the next day.
4. Keywords that can't rank in the top 5 positions were replaced in the next 4 iterations of the metadata.



* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

Result

After our efforts, the customer's sports betting app was ranked in the top 5 in App Store and Google Play Store. At the same time, we increased organic impressions by 60% and installs by 25%. Before promoting your apps in the app store, you should perform app analytics for better ASO tactics. To make your app stand out in this grand event, you must be very familiar with the World Cup, and optimize all aspects to get the top ranking. 

At last, if you think this article is helpful to you, please share it with your friends. ASO World is always here to help you find the key to your success. Thank you for reading.  

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