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Apr 20 2023
Given the vast number of apps available in the market today, it is almost inevitable that your app will have similar features and target audiences as others. Therefore, ASO is crucial in order to effectively compete for downloads and users, and ratings and reviews play a pivotal role in your ASO strategy.
Unlike other aspects of ASO, ratings and reviews are the only areas where the market's opinion of your app directly impacts the visual appearance of your app's page. Unlike other aspects of ASO, you cannot simply delete reviews or change ratings. On iOS, ratings can only be reset with new version releases.
In this blog, we will explore key takeaways for mastering the art of responding to app reviews, including the power of authenticity, how to respond to positive and negative reviews, the impact of ratings and reviews on mobile app success, and best practices for handling user feedback.
Ratings and reviews are greatly relied upon by users to make informed decisions about which apps to download and use. Positive ratings and reviews can have a big impact on the reputation, credibility, and user confidence of an app. Negative evaluations, on the other side, might harm an app's reputation and user base.
User feedback is important for app developers and marketers since it gives useful information about the user experience and opportunities for improvement.
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It is critical to understand the distinctions between the two major software marketplaces (Google Play & App Store) and to tailor strategies accordingly. Let's check it:
In App Store, it's crucial to note that ratings are visible in multiple places, including the search result page and the app page itself. When your app appears as a search result, a star rating system is displayed below your app's subtitle, along with the number of app ratings.
Additionally, on your app's page within the store, a prominent five-star rating system, the corresponding average rating (rounded to a tenth), and the volume of reviews are featured below the download button, making them highly visible to potential users.
In Google Play store, reviews and ratings are more frequent but less prominently displayed compared to App Store. The app rating is visible on the store's "Top Charts" page, with a notable distinction in the star rating system. While the App Store utilizes five stars with fractional shading to indicate an app's cumulative rating, Google Play store uses a single, always-shaded star with a numeric rating reflecting the current rating.
Through Appranking, you can view Top Charts of the app markets in all countries.
However, this rating system on Google Play may initially be more nuanced, but due to user preference for imagery, reviews and ratings can be harder to differentiate.
The rating widget in Google Play appears in multiple locations, including the store's top charts and the app page. Below the star and numeric rating, Google Play quantifies the number of reviews. Notably, the review section on a Google Play app page is more developed compared to an App Store app page.
⚡ A Complete Guide of Buying App Store and Google Play Reviews to Boost Your App to The Top
Ratings and reviews are integral to ASO, which is the process of improving an app's visibility and ranking in app stores. Here are some ways in which ratings and reviews can amplify ASO efforts:
Here are some examples of how ratings and reviews might help your ASO efforts:
Managing user feedback effectively can have a significant impact on app success. Here are some best practices for app developers and marketers:
It's essential to reply to all featured reviews, including brief ones like "Love it ????." Replying to all reviews, regardless of length, indicates your commitment to cooperating with users and providing assistance when needed. This sends a positive signal to app page visitors that they can rely on you for support with billing issues or other problems they may encounter with your app.
⚡ To App Developers: How To Make Your App's Reviews Stay Permanently?
For apps available in multiple countries, it's important to monitor featured reviews separately for each location, as they may be written in different languages. Based on the analysis of user feedback, developers and marketers can make necessary changes and updates to their apps, resolving user concerns and improving the overall user experience.
Utilize Appranking that can help you automate this process and receive featured reviews from countries that are most relevant to your business. This allows you to tailor your approach to specific markets and improve the install conversion rate accordingly.
In some cases, negative and offensive reviews may still make their way to the featured section, despite continuous monitoring by Apple and Google. It's crucial to report spam and extremely negative reviews as soon as you notice them to reduce their impact on your app install conversion rate.
⚡ How to Fight with Bad Reviews on App Store and Google Play
Based on experience, reporting concerns often results in the deletion of such reviews, and this can increase the likelihood of new users installing your app. Stay vigilant and proactive in managing reviews to maintain a positive reputation and user experience for your app.
Key Takeaway: Actively managing and responding to both positive and negative ratings and reviews can demonstrate your commitment to users and your willingness to make improvements to provide them with the best possible experience.
Ratings and reviews are critical to the success of mobile apps. Paying attention to user feedback is essential for improving the overall user experience and boosting engagement.
Developers and marketers should actively manage and respond to both positive and negative ratings and reviews to demonstrate their dedication to users and desire to make the required improvements to provide them with the best possible experience.
Q: Why are ratings and reviews important for mobile apps?
A: Ratings and reviews are critical components that shape public perception of an application, and user experience is an essential factor in mobile app success.
Q: How do ratings and reviews affect ASO?
A: Ratings and reviews are a key component of app store optimization (ASO), which is the process of improving an app's visibility and ranking in app stores such as the Google Play Store or the Apple App Store. They can enhance ASO through increased visibility, enhanced user engagement, and improved credibility.
Q: Can app developers and marketers respond to reviews?
A: Yes, app developers and marketers can respond to customer reviews, and doing so appropriately can help manage customers' expectations, correct mistakes, and turn critical reviews into opportunities for growth.
Q: What are the best practices for handling user feedback?
A: Best practices for handling user feedback include responding to reviews, understanding user needs and addressing complaints, thanking users for positive feedback, and integrating feedback into product developments.
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