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Apr 25 2023
The Covid-19 pandemic has accelerated the development and use of ecommerce apps, with millions of apps now available for consumers to choose from. In the 2022 Ecommerce App Engagement Benchmark Report, it is revealed that ecommerce app revenue is nearly $4 trillion, with mobile ecommerce accounting for approximately 50% of these sales annually.
Technological advancements have made shopping faster, payments easier, and the overall experience highly personalized. However, for an ecommerce app to succeed in a competitive market, it must not only stand out but also drive users to make swift purchases and keep them coming back for more.
In this blog, we will explore key strategies to improve the average time between sign-up and sale, optimize the checkout process, and exceed revenue and retention goals.
⚡ 8 Tips For developing A Perfect Ecommerce App
To succeed in a crowded and competitive marketplace, ecommerce apps need to do more than just stand out - they need to drive users to make swift purchases and keep them coming back for more.
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Requiring customers to create an account before purchasing may not always be the best strategy, especially for first-time customers. Building trust in your brand is crucial, and allowing them to check out as a guest can help retain their business and enable them to shop more comfortably.
However, guest checkouts are limited as customer details cannot be used for marketing purposes, such as promotional emails, shopping cart notifications, and feedback requests.
On the other hand, registering an account offers an opportunity to personalize the shopping experience, streamline billing, and fast-track checkout.
By getting users to register an account immediately after checkout, their information is already stored, and they don't have to re-enter their data in the future, making it a hassle-free process.
Striking the right balance between guest checkouts and registered accounts is essential for maximizing engagement and conversions.
⚡ How E-commerce Apps Increase User Engagement & User Retention With Better Mobile App Experience?
The sign-up rate within the first week of downloading e-commerce apps is around 32%, which is 50% higher than the install-to-sign-up rate for fintech apps. Lengthy sign-up processes can chase customers away, and therefore, it is crucial to streamline account registration and encourage users to sign up sooner rather than later.
Here are some effective ways to simplify the sign-up process:
1) Ask for only necessary information: The more complicated and time-consuming it is to create an account, the more likely users will abandon the process. Asking for only essential information during the sign-up process can make it quick and hassle-free.
2) Social login: Social login allows users to sign up on a third-party platform without creating a new account. By using their existing social media account credentials (with their permission), users can sign in with their current password, avoiding the hassle of setting up another account.
3) Incentives for quick sign-up: Offer new app users an incentive, such as a discount on their first purchase, for creating their account within a certain time frame. This can drive both registration and instant sales, providing added motivation for users to sign up.
4) Keep registration page simple: The registration page or screen view should have only one clear goal: to sign up.
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Improving the average time between sign-up and sale is crucial for maximizing every opportunity. To maximize sign-up to sale conversion rate, some tips enter into our eyes:
To maximize sign-up to sale conversion rate, it's important to keep the registration page or screen view simple and focused on the goal of signing up. Avoid populating the screen with other calls to action (CTAs) that can distract users from the sign-up process. Additional options and actions can be included after the registration is complete.
In the checkout process, optimizing the speed and user experience is crucial for overall conversions. Consistent branding on the checkout page, including colors and design, helps users feel confident they are in the right place and reduces psychological barriers. Keep distractions to a minimum, making it easy for users to continue their checkout journey.
Offering a variety of payment methods that align with your target audience, demographics, geographic location, and product nature can optimize conversions. Displaying security credentials and implementing security best practices, such as having an SSL certificate and complying with PCI SSC regulations, helps build trust in the payment process.
⚡ E-Commerce App With Gamification: How to Apply It to Boost Your Sales?
Clear and prominent buttons can improve user experience (UX) during checkout. Ensure that every step is easy to understand and not competing for attention with other CTAs, so users are always clear on what just happened and what to do next.
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