Last time we talked about the Top 10 App Development Trends of 2023 App Marketing, in this blog, we will continue to discover the other new trends in 2023 mobile marketing to help you jump-start your app promotion. 

1. Apps for Foldable Devices

Previously, foldable devices were viewed as a risk, but now that major brands have begun producing foldable smartphones, demand for them has skyrocketed. People nowadays want foldable smartphones.

Foldable apps are most popular among younger people because they provide a larger screen on which to play games, watch web series, chat, and so on. Most phones, on the other hand, have screens that are only as large as the phone itself. Foldable phones are portable and can be taken anywhere.

2. Wallets for mobile devices

As mobile devices evolve, so does the way people use them. Mobile wallets such as Google Pay, Apple Pay, and Samsung Pay will be popular in 2023. While there is still room for improvement in mobile wallet penetration in mobile apps, more apps will have wallet integration as a standard feature for transaction processing by 2023.



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3. Super-Apps

As globalization and digitization have increased, consumers have grown accustomed to getting information from the Internet, their smartphones, and other messaging platforms.

A "super app" is a mobile app that combines the functionality of several other apps into one. People use so many apps that it can be difficult to keep track of them all. Super Apps has gathered all of these apps in one place. Finding the app you want is easier with a Mobile App Development Company, and you don't have to spend as much time looking.

4. Blockchain Innovation

Blockchain is expected to generate $67.4 billion in revenue by 2026.

The blockchain industry has grown significantly since the first use case was seen and heard. As a result, the market is rapidly expanding and diversifying. Companies from a variety of industries are becoming more interested in the industry. The Blockchain industry is also gaining more investors, which is a good thing because it is gaining more money.

Related reading:
The Future of Mobile Gaming: Blockchain Gaming

Blockchain will be very important in the development of apps. It provides a secure method of paying for mobile apps because transactions can be completed quickly and without the involvement of a third party. This technology has the potential to change how we receive and transmit information, which could have a significant impact on how we live our lives.

5. Edge and Cloud Computing

As cloud computing becomes more popular, developers can harness the power of the cloud to improve the performance of mobile apps. With this technology, mobile apps can perform complex tasks while receiving all necessary data from the cloud. This improves the app's performance and speeds it up.

6. Enhancements to Machine Learning

Machine learning is used in the development of mobile apps to improve features such as
● Analyzing behavioral data
● predictive analytics
● speech recognition

Looking specifically at mobile app marketing, the following major improvements are expected in 2023 as a result of machine learning:

Image and voice recognition

Artificial intelligence (AI) and machine learning have enabled search engines to conduct voice and image searches. Users benefit from this accelerated procedure, which has resulted in the incorporation of voice recognition, app localization, and image recognition technologies by several organizations, improving both the user experience and the rate at which they convert customers.

Strong app authentication

Strong app authentication is becoming increasingly important as more and more sensitive data is posted online. Strong app authentication contributes to the construction of a solid security wall around your apps, online services, and end users, keeping them safe from the dark web. These applications track user activity and alert users to potential security breaches and risks.

Landscape recognition

The field of image recognition is rapidly expanding. Based on the visual match and geolocation information, it's quite useful in determining whether a photograph contains a potential landmark. Landmark detection highlights issues with instance-level and fine-grained recognition. Image analysis, security, and self-learning are all improved with each use case.

The use of these mobile app technologies will increase over time. Automation will advance further as a result of these app technological advancements, saving businesses time, money, and energy while providing them with a significant competitive advantage.



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7. Mobile Apps & In-Store Experience

According to a recent survey, two-thirds of consumers combine digital and physical shopping during the holiday season by using retailers' mobile apps. 48% of global respondents expect to do three-quarters or more of their holiday shopping online, while 47% expect to do three-quarters or more of their holiday shopping on smartphones. In the United States, 64% of customers use the retailer's app (Airship, 2021).

Retailers will be able to drive traffic to both their physical and online stores. The second most popular digital activity that consumers engage in when shopping in-store is visiting a retailer's website (Airship, 2021). Incorporating mobile experiences in physical stores also makes shopping a memorable experience for customers, increasing their likelihood of returning.

Marketers should capitalize on the fact that shoppers bring and use mobile devices while shopping in-store. Aside from app statistics that cannot be ignored, marketers should consider the most common digital activities that consumers engage in while shopping when developing marketing campaigns.

Keeping up with mobile marketing trends and industry data will provide marketing professionals with a competitive advantage as they launch campaigns. Following the most recent mobile marketing statistics on our social media accounts on Facebook, Twitter, LinkedIn, and Instagram would also be beneficial in determining the future of mobile marketing.