500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.
Mar 15 2023
Metrics such as revenue are frequently used to measure growth, but retention is an essential key indicator as well. Our Fintech App Engagement Benchmark Report found an average stickiness quotient of 22% for fintech apps - which outperforms other app categories and signifies fintech's staying power.
But how do you measure stickiness? Calculate the average number of active users per day and month, then divide the daily active users (DAU) by the monthly active users (MAU) to determine user engagement. To calculate your percentage, multiply the total by 100.
Consistently high scores indicate the app's ability to retain users, which has a significant impact on a company's projected and actual growth. Low stickiness, on the other hand, can indicate a misalignment between a fintech app and its users, which could lead to future losses. Fortunately, a company can increase stickiness by implementing tried-and-true strategies.
You'll dive into the following topics:
Improving daily and monthly active users (DAU/MAU) is critical for the success of a Fintech App. Here are some industry data and trends to help app marketers to get to know it deeply:
According to a report by eMarketer, the number of people using Fintech Apps in the United States will reach 116.3 million by the end of 2021. This growth in usage highlights the importance of increasing DAU/MAU to remain competitive in the industry.
As the Fintech industry becomes more crowded, user acquisition is becoming increasingly challenging. Fintech Apps need to focus on retaining their existing users and improving engagement to remain competitive.
Fintech Apps that provide personalized experiences for their users are more likely to see higher DAU/MAU figures. Users expect tailored experiences that meet their specific financial needs, and Fintech Apps that can deliver on this expectation will likely see higher user engagement.
Mobile usage is on the rise, and Fintech Apps need to ensure their apps are optimized for mobile devices. Fintech Apps that offer a seamless mobile experience will likely see higher DAU/MAU figures.
With the increasing number of cyber threats, security is crucial for Fintech Apps. Users expect their financial data to be secure, and Fintech Apps that can deliver on this expectation are more likely to retain their users and attract new ones.
* click the "Promote Now" above to maximize your app traffic with our app growth solutions.
Improving app's daily and monthly active users is the dream of many app owners. It's hard and relies on a effective strategy. We'll kick off the topic by sharing the story of how we quickly Improving app's DAU & MAU for a user's fintech app.
Our efforts to boost user acquisition, retention, and engagement resulted in a significant increase in daily and monthly active users. Here are the results:
Our client is a Fintech App that offers financial services to individuals and small businesses. The app had been on the market for a year and had seen some success, but its user base was not growing at the desired pace. Our task was to boost the app's daily and monthly active users.
After conducting market research and analyzing the app's user data, we identified 3 key areas for improvement:
Click "Learn More" to drive your apps & games business with ASO World app promotion service now.
In conclusion, the Fintech industry is growing, but user acquisition is getting harder. Fintech Apps need to focus on retaining their existing users and providing personalized experiences to remain competitive. Mobile optimization and security are also critical factors for improving DAU/MAU figures.
Mobile Growth, Creative Optimization & Creative strategy,
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.