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May 27 2022
If your app is already running in the app store for a while and works fine. Then it's time to open up your app to the global market. How do you make your app have users all over the world? The answer is app localization. The power of app localization is that it can make your app available to millions of new and potential users around the world, and proper app localization is the best practice for app monetization.
Do you want to increase the global visibility and conversion rate of your app in the app store? How could your app be used worldwide? Once you enter in a new market, how could you update your ASO strategy? This article will give you some specific suggestions.
App localization does not refer to the simple language translation for different countries or regions around the world, but to adjust the functional interface of the app for different countries and regions to adapt to the culture and value orientation of different markets, and to make corresponding changes to the target language, culture and user behavior of different markets.
App localization is a great way to find new markets for your app, localization allows you to connect with different markets and gain new users. In addition to that, localizing your app allows you to get attention and be selected for editing to select badges and features. Accessible apps with personalized international appeal will be featured apps that deserve recognition.
Localization can help your app grow, but only if you have the right strategy in place. For different types of apps, localization does not have a fixed template, but there are some common app localization rules that can determine the basic how to do it for you.
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Note that app internationalization is very different from localization, and your app must be internationalized before localization can be done. Localization is about content, and internationalization is about code. Be sure to plan ahead before you decide on internationalized code, because once the code is determined, it is difficult to modify.
Localization is costly, so choosing the right target market makes the investment pay off. How do you understand your target market? Consider the cornerstone of your app, the benefits and purpose of your app, identify the needs you can offer, and look at the markets where those needs currently exist.
For example, if you're marketing a baseball statistics app, you shouldn't think about the European market because baseball isn't popular there. You can consider the US market as well as countries such as South Korea, Japan, Mexico, etc.
First you should understand the type of app you have and what your app is designed to meet the needs of your users. If your app already has a strong user base in certain regions, you can analyze the needs and behavior of users to identify similar users and thus target the appropriate market.
If you have difficulty understanding these analysis, you can turn to our help, ASOWorld can provide you with powerful ASO tools to find valuable markets by country, track real-time data for specific apps. You can choose to register ASOworld's free account, so that you can see the performance of various types of apps in different regions and countries for free in the dashboard, thus providing data support for your decision-making process.
You can also choose to use the tools used by ASOworld for competitor analysis, see how your competitors are performing in your target market, and can quickly help you determine which activities have achieved good results and which potential activities that competitors have not yet implemented, which are beneficial for improving your localization strategy. Getting inspired by your competitors' strategies is the most effective and fast way to do it.
Translation is the most basic step in localization, maybe you decided to use the translation services offered by the App Store, but think about the last time you used Google Translate, there were some disconnected copy descriptions.
We recommend that you choose local translators for your target market, who are the ones who are most knowledgeable about the local culture and language, and are able to adapt your existing copy of the app to the best fit for your localization. They will also be able to identify any symbols or images that might be good in your launch market but might be considered offensive in a new target market.
In addition to the content of your app, you must not ignore your app store page. This is the page where your target users interact with your app for the first time, and if your app store page isn't localized, this can delay potential downloads because audience can't understand how your app can benefit them.
The ASO strategy also needs to be fully localized, including metadata optimization of your app page, optimization of reviews & ratings, and optimization of keywords. The popularity of keywords is totally different all over the world. Therefore, you need to keep pace with the changes.
ASOworld can provide you with a comprehensive localization ASO strategy, such as keywords install, app install, review & ratings, etc., if you are interested you can consult our ASO experts. Try our ASO service, Develop an app store page that fits your target market. It will rapidly help your app get better rankings in the selected app store, so that it can be favored by users and get more organic downloads.
After a series of localization actions, you need to test your app's new features. For example, beta tests with native speakers will be introduced before the test of new language features is launched. Beta testing your app in this way will help eliminate any bugs and ensure that all your new translations are correct.
After your app is officially launched in the app store, you should continue to test your app, such as regularly A/B testing of your app's visual metadata, that is, icons, screenshots, videos, etc., to ensure that your app connects with as many users as possible, gets more potential users in the target market, and achieves the success of app promotion.
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