How to Promote Paid Apps On App Store

If you do decide to attach a price tag to your app, then you definitely have to make that app look more attractive than a free app. When there are so many free apps on the market, you have to give your users a reason to pay for your app.

The question is, however, what you can do after you launch your paid app to promote your app and make it visible to the right audience. They will only want to download it if they see it. When it's a paid app, app promotion becomes even more important.

Find a niche market

Marketing your app starts long before your app is available in the app store. After you have adjusted your budget so that your app and related marketing activities are fully resourced, you must understand your target market. While you may be tempted to try to market your app to the general public, you should resist doing so.

Your marketing will be more effective if you promote your app to a select group of people rather than trying to reach everyone. Research your target market and create a profile of the ideal app user. Include as much detailed information as possible in your profile, such as demographics, income, location, and psychographics. This will help you fine-tune your promotions.

Once you have clearly defined your target audience, it's time to investigate what your competitors are doing. Examining your competitors' strategies will help you improve your own and create a distinction between your product and theirs. See what advantages your competitors might have. Then, figure out how to improve on them to make your app stand out.

Get a good start for your paid apps promotion with basic ASO

When you first launch your app, you need to provide it with a robust app store page. Your app store description, images, and other elements need to showcase your app powerfully to impress potential users. Otherwise, users won't want to download your app. You need to employ good ASO practices when promoting any type of paid mobile app, including mobile gaming apps.

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Direct app ranking factors on Google Play store

The Play Store is for those who are willing to take a chance on earning more revenue. the rules for ASO games are similar to those in the App Store, but there are some differences.

To learn more about Google Play Store ASO, you can check "What About Google Play Store ASO And Its Keyword Optimization" of our previous articles.

App titles 

Just like in iOS, the app title affects the ranking and conversion rate of search results. It is the strongest of all ranking factors.

Note these in either strategy:

• Don't fill in any keywords! This is a very valuable place and the keywords you include here should be interrelated and relevant to your application. It should make sense when someone reads it.
• You can take a clear call to action to define the functionality of your application.
• Keep it short. Resist the urge to place as many keywords as possible.
• Place only the most important keywords.

Description 

This is where Google is very different from Apple. Google, the inventor of SEO, ranks you in the Play Store search results based on the keywords you use in your description. This brings us to a concept we know very well from SEO: keyword density.

Repeating a keyword several times indicates that your app is very relevant to it and should be ranked for it. But don't be fooled! You should never stuff a keyword and repeat it pointlessly to get into the rankings. The penalty for this could be being banned from the Google Play store or not being approved at all. Not to mention that people will find it annoying and won't download your app.

When preparing your application description, you need to consider the following points:

• Make it concise, easy to read and as descriptive as possible.
• Tell your users what makes your application unique and why they will like it.
• Use the CTA whenever possible.
• Try to repeat some very important keywords up to 5 times (if possible) to be able to rank for them.
• Also, try to use some long-tail versions of the seed keywords.
• Localize them to different stores.
• Use bullet points to make it more interesting and easier to grasp the important features.

URL/package 

Interestingly, your app can rank based on the keywords you include in the URL. It is best to place some important keywords like Scripts.

However, please note that you cannot change it once it has been set. Therefore, please think carefully about the keywords you want to include so that you don't rank for completely irrelevant content.

Developer name

Unlike in the App Store, the developer name in the Google Play Store is displayed below the app title and is therefore very visible. Considering that Google values developers whose apps have a track record of success and improve the ranking of their apps, we can say that the developer's name definitely has an impact on the ranking. A good suggestion here is to include a keyword next to the developer's name. Since this placeholder is very front and highly visible in the app page, why not use it to rank for a few keywords?

Ratings and reviews

There is no doubt that ratings and reviews affect your app's conversion rate, as many users will evaluate your app based on average ratings or recent reviews before making a decision. But if you have a high rating and improve your ranking, Google will also value your app highly. Therefore, it is important to get a good rating (above 3.5) and positive reviews.

Key ranking factors may affect your app visibility on iOS app store

The App Store seems to have fewer apps than the Google Play store. However, the App Store generates 1.8 times more revenue than the Play Store. Therefore, distributing apps in the App Store has proven to be advantageous.

When doing ASO for iOS apps, it's important to understand the differences and how each factor affects rankings. The following is a visual summary of all the ranking factors for the App Store.

To learn more about App Store ASO, you can check "How to Promote an App on iOS App Store for iPhone, Apple TV & Apple Watch?" of our previous articles.

App name 

As the strongest ranking factor, the app name not only affects your ranking in search results, it also has a direct impact on conversion rates. It's the first thing potential users see when they discover your app, so what you write in it really matters.

App titles can contain up to 30 characters, and there are a few strategies you can use to make the most of those 30 valuable characters.

• Include your brand name. Even if you don't have a well-known brand yet, it can still help make your app more memorable.
• Include the most important keywords that best define your application or convey the value it provides. However, don't just fill it with irrelevant keywords. This looks like spam and scares your users away.
• Choose a URL-friendly app name. apple uses your app name to create the URL for your app. so resist the temptation to use special characters that will kill your URL.
• Keep it short. Your app name should be as easy to remember as possible. At first, it may sound reasonable to place the most relevant keywords. However, in the end, your long-term success depends on users remembering your app.

Subtitles 

Like the app name, subtitles have a 30-character limit. Since it has a direct impact on your app's keyword rankings, it's important to have some important keywords to target in the subtitles as well.

Subtitles are also visible in popular charts and search results, which means that it also affects click-through rates (CTR) and conversion rates. Therefore, the main goal when creating subtitles should be to catch the attention of potential users with the most relevant keywords.

Keep in mind that subtitles should only be updated when a new update or feature is released. Therefore, it is best that you test different versions in each update to find the most impressive and engaging captions that convert the most users.

Keyword list 

In Apple's App Store, descriptions do not affect keyword rankings compared to the Google Play Store. However, there is an App Store-only keyword list in which you can place relevant keywords.

The keyword list has a limit of 100 characters. Here are some tips for using it in the best way possible.

• Use less competitive keywords that your app is likely to rank for (high chance score)
• Try using shorter versions of keywords
• Don't include both the plural and singular versions of the keyword
• Don't place prepositions or crowns
• Avoid repeating the name of your application
• Use commas to separate each keyword
• Remember to fill in all 100 characters, as your app will rank based on whatever you place in this space.

In-App Purchases (IAP) 

Since In-App Purchases (IAP) are indexed in both app stores, your app can rank for them as well. 

Since you can choose to add up to 20 items as "in-app purchases", it is best to place a few keywords to rank for. Are you worried about your conversion rate if you add a lot of keywords? This shouldn't be a problem since the IAP section requires users to use it and many users are unlikely to check it.

But keep in mind that putting too many irrelevant keywords in there may not really help, as they can be seen in the popular charts and today's tags.

Ratings and reviews 

Ratings show up in search results and directly affect conversion rates, while reviews can be seen on the app page. Ratings and reviews are factors you can't directly control. However, you can still try to improve it by understanding what your users want and delivering on your promises.

Complaining users always give the best feedback when they tell about a problem, and you may not know it exists. Always analyze the comments thoroughly and try to solve the problem in a timely manner. Don't forget to let these users know that their problem has been solved so they can consider improving their rating.

Other promotion channels may help you rank your paid apps indirectly

Paid ads traffic and paid downloads to improve your ranking authority

To promote your mobile app and grow by leaps and bounds, coordinate app store optimization with app store advertising. The two main channels for app store advertising are Apple Search Ads and Google App Campaigns, through which you can run app install campaigns and attract more users to download your app. 

Apple Search Ads use keywords. As a starting point, you can use the keyword list you created for your app store optimization strategy. From there, identify the ones that attract the most traffic and bid on them. When people search the Apple App Store using these keywords, they see your ads before the first natural search result. Running Apple Search Ads is one of the most effective ways to get more app users and increase revenue. Apple Search Ads have an impressive average conversion rate of 50 percent. Just make sure you choose your keywords wisely. 

Google App Campaigns apply to audience demographics and campaign objectives. Your audience demographics must match your target audience. Who will want to download your app and want to keep using it? These will be the people who make the most money. In addition, to increase app downloads, you can set the campaign goal for app installs. Then, Google will optimize your campaign for this goal.

Social media marketing traffic for google play store ranking

This is the age of social media. In this day and age, social media has become the model medium for promoting and marketing everything, including your app. Social media is one of the best and most effective ways to connect with users today, which is why social media marketing is so popular today. When you take advantage of these vast networks, you can get your app seen by your target audience on a large scale. When choosing the social media channels you want to use to market your app, make sure you know which social media outlets have the most members in your target user base.

Paid advertising is very effective in showing your app to customers and has many of the same options, including but not limited to the following:

• The CPI advertising platform is unique in that it allows you to go beyond a strategy of focusing only on clicks and instead focus on getting more people to install your app.
• Facebook advertising is popular, and for good reason! It does provide you with a large audience, but it can also help you target your ads in a way that can help you attract the largest number of relevant audiences.
• Cross-promotion networks can be one of the most effective measures to promote a gaming application. This essentially involves using one application to promote another.
• Promoted tweets are especially useful when the majority of your target user base is active on Twitter.

Limited free offer to boost initial app downloads

With this strategy, you can offer your app or some in-app purchases for free for a specific limited period of time. In this way, you may get a large number of installs, which can affect your app's ranking in the App Store. Before launching such a campaign, it might be worth telling everyone about it in advance, outlining all the benefits users will receive and announcing the corresponding dates.

If we are talking about promotions on Google Play, then you can arrange sales or offer some promo codes. The discounts may apply to the entire app or to in-app purchases. You may wish to read the official guidelines for sales and promotions.

Getting featured to improve indirect ranking factors

Featured apps can drive impressive traffic on paid app pages, especially if you have a very small marketing budget. Getting featured isn't easy, but it is possible. You can start with the official App Store guidelines or fill out special forms on Google Play.

To learn more about App Store features, you can check "How to Get Your App Featured on the App Store" of our previous articles.

Incentivized referrals for android apps on google play

Word-of-mouth marketing is a great way to promote your mobile app because it inherently involves an element of trust. People trust the recommendations of their friends and colleagues. Word-of-mouth marketing takes advantage of this, primarily through referrals and rewards. 

All you have to do is create a referral program within your app. Maybe you have a super casual mobile game. You can reward users who refer their friends to your game by giving invitees and invitees some extra coins. So, it's a win-win for everyone, including you and your app!